Do Garment Companies Get Involved In Real Estate &Nbsp?

Li Ning Co, which has changed the new standard and new slogan, seems to have another big move recently, which has also aroused heated debate among the people in the industry. It is reported that Lining is through the new shares of the subsidiary energy saving, curve March. Real estate Industry.

According to the announcement of "energy saving", the company signed an agreement with the seller of Shenyang. It will have the rights and interests of 99% of Shenyang trillion yuan industrial park and 100% of Shenyang trillion trillion real estate investment. In the announcement, a project called eco city shows Lining's "big shot" in the real estate industry. It is reported that the project is a city reconstruction project in Heping District of Shenyang, with a preliminary estimate of 1 million square meters.

And regardless of this " Eco City Whether the ambitious blueprint, Lining's intention to enter the real estate market is clear. Lining was not the first clothing company to enter the real estate industry. As early as 1992, YOUNGOR began to get involved in real estate development. Its latest semi annual report released in 2010 showed that YOUNGOR's real estate business income in the first half of the year has reached 1 billion 690 million yuan. Coupled with its securities investment business, it has become the main source of profits for the company.

In recent years, the competition of Chinese garment industry is becoming increasingly fierce. Maybe garment enterprises are involved in real estate and other industries to seek diversified development. They hope to stabilize or enrich the capital strength of enterprises through other business development, and on the other hand, deal with them more calmly. Clothing industry Market competition risk. However, diversified development will bring some additional benefits, but it will also distract the enterprise and form more internal friction.

Some experts in the industry calculated such an account, which made people feel very subtle. Lining's sales revenue in 2009 was 8 billion 387 million yuan, and the world's three largest clothing giants Zara, H&M and Gap had no exception. Their annual sales revenue was over 100 billion yuan. In 2009, the sales revenue of China's real estate industry Vanke Vanke was 63 billion 420 million yuan. That is to say, according to the current level, even if Lining will make the real estate business to Vanke level in the future, coupled with its clothing business, it will still be less than a Zara.

Therefore, China's clothing enterprises want to expand their market and grow stronger, and they do not have to rely on other fields. Instead of doing a few things in a decentralized way, everything is very common. It's better to do everything in a single way to achieve the ultimate goal. Of course, for the development of enterprises, it is worth affirming whether it is a multi pronged approach or a dedicated mind. However, the scenery along the way is too complicated, so we must grasp the direction of progress, otherwise it will be easy to go further and further away. This is also what we do not want to see in the eyes of a knowledgeable person who has created a hundred years' clothing brand in China.