Colorful City Lei Yue Xiao: Marketing Broadband To Build Children'S Wear Dark Horse
August 16th, from Suzhou
Colorful city
The first store of colorful city children's Square invested by costumes Limited was officially settled in Changshu. With the sensitivity of fashion and the thorough understanding of children's clothing market, a broad marketing broadband has been built, which is praised by the industry as a potential "dark horse for children's clothing".
During the twelfth Jiangsu international costume festival, I had the honor to interview the colorful city.
Brand director
Assistant Mr. Lei Lexiao.
Can you give a brief introduction to the company?
Lei Lexiao: all right.
Colorful city of Jiangsu
Clothes & Accessories
Founded in 2002, Limited by Share Ltd is a well-known children's clothing enterprise with advanced comprehensive R & D design center, modern production base, sound marketing service system and efficient logistics distribution system.
Rooted in the fertile ground of Changshu's textile and clothing and down garment production base, Jiangsu colorful city specializes in the design, production and sale of high grade children's cotton clothing, down garments, sportswear, four seasons clothes, T-Shirts, underwear, children's trousers and other clothing products.
The company has brought together famous brands such as "colorful city, sports cat, colorful beans, small peel, Samsung apple, cow doctor, Ke Bei Lu" and other famous children's clothing brands.
Author: it is understood that the first colorful city children's Square landed before long ago.
Lei Yue Xiao: Yes, the seven color city children's Square was landed in Changshu in July 2010. This is the first colorful city image shop. We are positioned as a one-stop shopping mall for children. The square includes clothing area, toy area, shoe area and children furniture area.
I: we all know that the "one-stop" purchase is not a new concept, and how the colorful city to go back and forth?
Lei Yue Xiao: according to my understanding, what you call "one-stop" purchase is just a concept. In fact, garment enterprises should not only make the concept, but also do well the actual product.
They all say that products are "Foundations". Although this concept has been put forward for a long time, our colorful city is perfecting the industrial chain on the basis of this concept, so there is no worry about "first come, first served".
Author: how many brands are in the square now?
Lei Yue Xiao: this dress has the brand of mini house, Imbert and colorful city, and we have also represented a colourful city's brand from France.
Author: can you share the new business mode of the colorful city?
Lei Yue Xiao: now 80 is gradually becoming the consumer body. This group pays more attention to the quality of life, and they are willing to pay for the added value of the brand.
Based on the consideration of this level, we divide the colorful city children's square into three parts: first, the scale of 1000~1700 square meters is known as "children's Square"; second, the smaller area is children's boutique and children's world; the third is the traditional community store, the area is about 50~70 square meters.
In order to boost brand building, we have also planned seven colorful city animated films to meet the children's "eye happiness".
The author: using cartoon to boost brand building is especially creative.
Lei Yue Xiao: Yes, this is the first time in the children's wear industry.
The author: apart from cartoons, what other good marketing experience can I share with you?
Lei Yue Xiao: in addition to the unique "animation marketing", we also enroll in the "Changshu colorful national children's Square" project to win the national college student entrepreneurship competition.
The author: finally, can you talk about the future planning of the colorful city?
Lei Yue Xiao: it is summed up in nine words: branding, diversification and collectivization.
In the next few years, we will integrate channel resources and expand our products to further develop the domestic children's wear market.
The author: planning is so clear, marketing is also accessible in all directions. We hope that the colorful city will develop better and better, and create a "dark horse" posture for children's clothing industry.
Finally, thank you for accepting our visit. Thank you.
Lei Yue Xiao: Thank you.
- Related reading
- Mall Express | Excellent Purchase And BELLE Electricity Supplier Double Eleven Order Has Passed 260 Thousand Today Will Pass 430 Thousand Single
- Mall Express | Europe'S Top Men'S Wear Corneliani First Enters Ginza Mall In Ji'Nan
- Latest topics | Chen Yufang Writes The Symphony Of Love With Her Mother's Love.
- Fabric accessories | Mass Fabric Sales Run Insufficient, Small And Medium Businesses Credit Delivery.
- Global Perspective | Where Does LV Come From?
- Design Frontiers | Wang Tiankai, The 20Th Anniversary Commemorative Conference Of China Fashion Designers Association
- policies and regulations | In Order To Promote The Registration System Of Registered Capital, The SAIC Relaxed The Principle Of Private Enterprises.
- Show show | "Tyrant Gold" Staged 2014 Spring And Summer Fashion Week Show Luxury.
- Internet Marketing | "Double 11" Business Pactions Reappear "Qian Jingsu Ning Yun" O2O Shopping Festival
- Design Frontiers | CMB Clothing Brand Product Exchanges, Hope Complementary Cooperation, Mutual Benefit And Win-Win Situation.
- BEAUTY&Nbsp; &&Nbsp; YOUTH Joint Vans Launched Velvet Shoes.
- Brand Management Promotes Garment Wholesalers To "Join In Pformation"
- Online Shopping "Nike Shoes" Is Difficult To Safeguard The Rights Of Counterfeit Goods
- Michael Kors 2011 Color Dress For Spring And Summer (Chart)
- Nike&Nbsp; Sportswear Announces &Nbsp; Vandal&Nbsp; High&Nbsp; Supreme Black And White Shoes.
- Vans&Nbsp; Sell ERA&Nbsp; WINGTIP&Nbsp; CA Oxford Carved Shoes.
- Chinese Clothing Brands Urgently Need To Carry Out A Pluralistic Revolution.
- Lee Hyolee Endorsement Topgirl Women'S Clothing
- The 108Th Canton Fair Will Be Held From October 15, 2010 To November 4Th.
- Cheap Luxury Can Also Afford It.