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Zhang Tao, Vice President Of Anta, A Shoe Enterprise, Needs All-Round Management Innovation.

2010/9/17 15:35:00 77

Anta

Zhang Tao, vice president, proposed.

Management innovation

A comprehensive view is needed.

"We need to innovate in terms of enterprise development strategy, brand, channel, product R & D, human resources and so on."

As of August this year, Anta's

market value

Reaching HK $34 billion 300 million, the year-on-year growth rate, gross profit margin and net interest rate reached a very high value. It is also in the leading position in the industry and has been highly recognized by investors.

In Zhang Tao's view, Anta can achieve fairly good results, which is inseparable from Anta's all-round management innovation.

"Taking enterprise development strategy as an example, in 2004, we invited the world-renowned strategic information company, Kearney, to formulate a five year development strategy for Anta. This strategy laid a good foundation for the rapid development of Anta before and after listing. It clarified the direction of Anta's development. At the end of 2008, after a year of Anta's listing, we invited McKinsey to redevelop the development strategy of Anta, and set up a new strategic starting point for Anta under the background of financial crisis and industrial change."

In Zhang Tao's view, for sporting goods companies, there may be a golden age of development in the next three years.

"According to the State Council's guidance on the development of sports industry, by 2020, the scale of China's sports industry will exceed two trillion yuan, compared with less than one hundred billion yuan last year.

Even with the change of consumer habits, two trillion yuan will come earlier than predicted. "

Corresponding to development opportunities, competition in this industry will become increasingly fierce.

"Nike and Adidas still occupy the pinnacle of China's sporting goods market, but local sporting goods brands have also made considerable progress in recent years.

In particular, with the tide of listing of local sporting goods brands, sufficient funds for development have been obtained, and they will have a strong impact on Nike and Adidas.

In the coming years, the competition between international brands represented by Nike and Adidas and Chinese sporting goods brands will become more and more obvious. Competition between the two sides will become more and more tight.

It also puts forward higher requirements for the comprehensive competitiveness of the domestic sporting goods brand, which involves human resources, enterprise strategy, brand, supply chain, commodity R & D, and sales.

Therefore, Zhang Tao suggested that enterprises should take all aspects into account when implementing management reform.