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The Story Of Selling Stinky Tofu

2010/8/27 19:52:00 92

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Business Opening

In liberation West Road, there is such a kind of

Stinky tofu

It's golden.

And whenever you walk along the Liberation Road, you can hear the sound of "smelly bean curd" far away.

Everyone called him "selling stinky tofu's friends".

"I'm not happy."

In December 2006, the University was not yet.

graduation

Li Yue got a job in a Real Estate Company.

Because the company's property had not opened yet, it felt like doing nothing for a month.

In January 2007, Li Yue worked as a porter in a hotel.

One year, his salary rose from 700 yuan a month to 3000 yuan.

"If you add a tip to my tip, you have at least 5000 yuan a month. As an office worker, this income is not very small, but I'm not happy."

"I like it.

Restaurant

After the Spring Festival of 2007, Li Yue saw a business selling stinky tofu in front of a square in Zhuzhou.

Business opportunities arise spontaneously. "Haikou's stinky tofu is mostly roadside stalls. The environment is bad, the color is black, and it feels unhygienic, and the stinky tofu shop is clean and tidy, and the fried tofu is golden yellow. It looks like dribbler. Why not open such a stinky tofu shop?"

After arriving in Haikou, the idea of selling stinky tofu has been swirling in Li Yue's mind.

While looking for a place to run stinky tofu, Li Yue went online to find a way to make it.

In a website called "old Shaoxing stinky tofu", Li Yue found what he wanted.

Then joined.

Because Li Yue is the first in Haikou.

Franchised store

Another university graduate, the company has preferential policies, he only spent 5000 yuan to join the fee.

In March 2008, Li Yue chose the store in his own university.

On the first day, it opened more than 400 yuan.

After deducting the necessary expenses, there will be another two hundred yuan left.

But it didn't last long, and then lost more than 20 thousand yuan in two months.

Li Yue recalls that dining is much harder than working.

At 5 o'clock every morning, I have to get up and prepare materials, and I want to open business at 7. When I first started my business, I couldn't afford to hire people. Everything was done by force. From ingredients to tofu, fried tofu to propaganda, I became an omnipotent person.

"Make the stinky tofu stronger and bigger."

Later, when Li Yue put out the shop in the school, he came to Jiefang West Road.

It is a busy area, and there are more people to eat.

"If you want to be there, you have to rely on your strength to win customers."

He and his girlfriend have come up with many ideas to combine the knowledge learnt in the classroom with their experience in the society for two years.

They first make the best taste and quality of stinky tofu.

Gradually, there are always old guests and new guests.

Now there are 7 stores in the province, and every business is good. Li Yue has a sense of accomplishment.

He also added hamburger, spicy hot, spicy, cold, fried ice, and Guilin rice noodles, which were prepared by him.