How Can We Promote Sales Of Children'S Wear On National Day Holidays?

The National Day holiday is coming, and businesses will not miss this.

First is

Next is the activity object.

This activity is aimed at all children, parents or children of a specific class in the target market? What is the scope of activities? What are the main goals of promotion? Who are the secondary goals of promotion? Mainly to attract parents to buy or to attract children to buy. (here we need to pay attention: although children's consumption will eventually be realized through parental purchase, but the focus of the two concerns is very different from time to time) the correctness of these choices will directly affect the final effect of promotion.

The third is the formulation of the theme of activity.

Are prices, discounts, gifts, raffle, coupons, service promotions, demo promotions, consumer credit, or other promotional tools? What promotional tools and promotional themes should be chosen, taking into account the goals, conditions and circumstances of the event, and the budget and distribution of promotional expenses.

Generally speaking, children's clothing is a dual consumption group in the face of parents and children. Therefore, for parents, the theme of "environmental protection, health care and intelligence" can be highlighted to a large extent, and for children who are a direct consumer, they are interested in the theme of "fun and fantasy".

What we should attach importance to is that this part is the core part of the sales promotion program. We should strive to innovate, make the activities with shock and exclusiveness, let people really willing to buy your children's clothing products, at least remember your brand characteristics.