PULL&BEAR Opens New Stores In Hongkong

Young people

PULL&BEAR's first store in Hongkong is about 3000 square feet, taking a casual and relaxed clothing route.

The brand has launched a new store image and logo in Hongkong store, aiming at setting up a practical brand image in Asian market.

Inspired by some characteristic shops, the new store keeps its original comfort and friendly atmosphere, plus the dramatic effects of the lights to highlight the clothing in the shop.

This improvement not only extends the brand's all customer centered purpose, but also brings new ideas to the product.

Hongkong Times Square shop has new products every two weeks. The mannequin in the store will constantly change the new shape, bringing vitality to the new store.

PULL&BEAR brand opened its first store in China last May, and the Hongkong store is already the ninth retail outlet of the brand in China.

The brand hopes that the number of domestic retailers will reach 15 by the end of this year.

Idea: always face the young fashion group.

At the beginning of PullandBear in 1991, it has a clear international vision and is keen to expand its apparel retail business worldwide.

Based on the brand positioning of the young fashion consumer market, PullandBear has been actively carrying out interaction with young consumer groups, timely grasping the clothing needs of young people in advocating leisure, personality and comfort, creatively integrating international popular elements and street fashion into one, thus explaining the brand new fashion concept for young people and facing the vast number of young consumer groups at competitive prices.

Adhering to the design concept of comfort, simplicity and convenience, PullandBear presents its unique style of clothing for modern urban youth.

PullandBear always focuses on customer needs and keeps up with the trend of new technology, society, art and music.

This is reflected not only in product design but also in the layout of storefront.

Every PullandBear shop has a nostalgic atmosphere and is permeated with a warm and pleasant atmosphere.

PullandBear shops around the world receive two new products per week, so the goods in the store are also keeping up with the trend.

As one of the world's largest apparel retailers, Inditex group's clothing brand, PullandBear has more than 650 stores in 45 countries around the world.