With Determination To Safeguard Rights In The End

At present, the protection of intellectual property rights has become a hot topic of concern in the business community. It is also an important topic for the government to protect regional independent brands. Known as " fashion Sports first brand " XTEP Not only does it possess many honors such as "China's famous brand products", "China's well-known trademarks", "national inspection free products", but also a sports brand pursued by young consumers. Over the past few years, the infringement of the brand has occurred frequently. In order to defend its legitimate rights and interests, the company took up legal weapons and fought another knowledge. Property right Defend war.

Market miracle leads to brand infringement

Since its creation in 2001, it has written a miracle in the development of China's sporting goods market. It has developed rapidly at the speed of flying, and has rapidly surpassed many brothers brands, and has grown into one of the leading brands in the forefront of the domestic sporting goods industry. Its unique fashion style and unique brand charm are favored and pursued by young consumers. The rapid growth rate reflects the popularity of young people in the consumer groups. In this case, the brand has become the object of competition. In July 14th, under the close assistance of the inspection team of the Municipal Bureau of public security and the inspection team of the industrial and Commercial Inspection Bureau, about 7000 pairs of fake "sports shoes" were found and investigated in a counterfeiting factory in the town of the city of Shicheng. The total value of the sports shoes was more than one million yuan, and the parties were arrested on the spot. The case has now entered the judicial process.

With determination to safeguard rights in the end

"For such infringement cases, we will not tolerate it. We should take legal weapons to protect our interests from being infringed, warn more illegal elements, and wake up many enterprises' awareness of the protection of independent property rights." Faced with the violation of their intellectual property rights, he resolutely drew out the "sharp sword" of the law and maintained his legitimate rights and interests.

At present, quite a number of enterprises are not so determined to protect the intellectual property rights. It is reflected that its abandonment is due to cost considerations. Some enterprises believe that the infringer has promised not to infringe on the infringement, but also to the obligee to pay a certain amount of compensation. In the short term, the obligee has no loss and gains. Some have found that the infringer already has some foreign markets and customers to some extent. If the two sides cooperate after reconciliation, it will help the right person to open up the foreign market and achieve "win-win".

We believe that brand enterprises should be brave enough to fight against lawless elements in intellectual property disputes. Chinese enterprises must enhance their awareness of intellectual property protection, neither infringing nor owning their own intellectual property rights. Only in this way can enterprises establish the awareness of intellectual property rights and benefit the healthy development of the market.

The government escorts the enterprises to safeguard their rights.

In his view, the victory of his brand on the road of safeguarding rights is not only a continuous improvement of his awareness of safeguarding rights, but also a strong backing for the protection of independent property rights of enterprises. In the "7 / 14" anti-counterfeiting case, the rapid response and strict enforcement of the Inspection Brigade of the Public Security Bureau's economic investigation team and the industrial and commercial bureau of Wuhan City have provided a good help for the campaign of safeguarding rights.

According to the insiders, it is necessary for the government and industry organizations to further standardize the market order, and set up a complete and convenient right protection mechanism as well as an early warning mechanism for intellectual property rights in the information industry as soon as possible, so as to provide comprehensive services for the protection of intellectual property rights, enhance the awareness of corporate rights protection, simplify the procedures of safeguarding enterprises' rights and reduce the cost of safeguarding enterprises' rights, so as to enhance the overall risk resisting ability of enterprises and create a favorable environment for enterprises to develop. As the main body of safeguarding rights, enterprises should constantly strive to improve the management system of intellectual property rights, establish a trademark and patent tracking and monitoring network, constantly improve the level of their own protection, use and management of intellectual property rights, and actively respond to the challenges of many illegal elements.