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ZZ'S Operation Concept &Nbsp; "Dress Correctly, Buy Value".

2010/8/16 10:28:00 50

ZZ

Originate from

Japan

The concept of dress is designed by Japan's "unstructured mode".

style

Leader Iwasaki Kenzo was first founded in 1938.

And for 8 consecutive years, he won the Gold Award for "design".

It is the only global clothing chain brand that shares color with customers.

There are more than 30 thousand ZZ image design institutions worldwide.

At present, the group has a total assets of 1 billion 200 million yuan and 2800 employees. It involves clothing, cosmetics, jewelry, service, catering, image design, exclusive image design, etc. it takes ZZ brand dress as banner, fashion accessories as the main body, and image design as its characteristics. It has become a modern group that specializes in investment, holding and development.

In 82, the ZZ China operation headquarters was set up in Beijing.

In the early stage, it was mainly based on personal image design, serving celebrities, entertainers and women of higher social status. Last year, the company launched the ZZ market, pushing the ZZ project to the popular consumer group, and swept the middle and low end crowd of large and medium-sized cities. This year, the company has fully marketed ZZ, and launched the female honorable private clothing store supermarket. Through personal image design, there are limited shops, Limited clothing and accessories, with hundreds of types, so that you can find the most suitable one in ZZ.

Known as "wear good" chain stores.

By the China Federation of dress and adornment industry as "China's successful female image ambassador".

ZZ is the first brand clothing chain in China.

It has epoch-making significance. It is different from the ordinary clothing store and has its unique way of management.

ZZ uses professional image design and brand clothing accessories to combine sales strategy, integrating professional and professional brands into two unified sales methods.

ZZ dress style includes eight styles of Chinese women (girls, avant-garde, romantic, natural, classical, graceful, theatrical, juvenile).

The advantage of the ZZ brand chain is the "80+20" product chain replication mode. Based on the 80%ZZ brand clothing as the main line, the company is unified, plus 20% accessories for life accessories. These auxiliary lines cover all accessories including female shoes, accessories, cosmetics, cosmetics, clothing accessories, etc., and even connect to the female boutique living appliances.

Another characteristic is that the goods are abundant and the price is flat, and patience can enjoy the pleasure of "scouring goods".

ZZ's management is more sophisticated than many single brand stores.

It is the inevitable combination of costume and image design.

The idea of ZZ is to "dress correctly and buy value".

In the "good wear" shop, you can spend the least money to buy the most suitable clothing and accessories for you, that is, you can maximize your time and money interests.