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UNIQLO Success Magic: "I Am LV'S Accessories Shop!"

2010/8/9 14:20:00 41

The word "mashup" is a special term in the fashion world. It refers to combining different styles and materials with individual tastes to create a completely personalized style.

Brand mix and match at different prices are naturally popular.

However, Japan's "UNIQLO" casual wear brands, which range from tens to two hundred or three hundred, are very popular with top fashion people and even professional fashion models.

This cheap brand clothing is often used to match the top brands such as Chanel and LV, and is often highly recommended by many high-end fashion magazines.

Hundreds of billions of funds are flowing to what stocks?

Super payment today! Who will be the next hot spot?

What special magic power does UNIQLO have to make these people wear brand-name clothes and pants everyday? The biggest feature of this brand is that you can't find the brand, except for a price tag.

LOGO

。

It is precisely because of these brand labels that "UNIQLO" can achieve "any wild" of any clothing or any group of people so that the rich and the poor alike enjoy it.

The secret of making "UNIQLO" sell is that its stores are all top-level.

Luxury brand

Neighbour.

In 1999, Ryui Masa, the founder of "UNIQLO" brand, opened the shop to the most prosperous commercial street in Paris, France. The storefront reached 2150 square meters, and became the neighbor of the world's largest department store "old Buddha" department store. In 2006, Liu well was opening a 3300 square meter flagship store across the Broadway in New York. After that, the super flagship store with a three storey building in UNIQLO appeared in Oxford's most prosperous business district in London. In Japan, Ryui Masanori opened the store opposite Hermes.

With the top luxury brands in the neighborhood, everyone said that Liu Jing was crazy and almost killed himself.

But Ryui Masa has always believed in his business philosophy.

He has always positioned his "UNIQLO" as a garment accessory, and according to his words, since it can be freely matched with the first-class clothing brand, it should set up shop in the place where first-class brands are gathered, so as to reflect "

Uniqlo

Characteristics.

You bought the best clothes and went out to be my "accessory shop".

The hot sale of "UNIQLO" brand has brought much profit to Liu well, and no one can estimate it.

In the past financial crisis, his personal wealth not only shrunk but also increased by 1/3. In 2009, his personal wealth increased by 3 billion 100 million dollars in a short year.

In 2008 and 2009 for two consecutive years, Ryui Masato was named Japan's richest by Forbes magazine.

It is the most successful secret of "UNIQLO" that the ordinary people do not dare to behave with the top luxury brands.