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Footwear Industry In Italy Releases Summer Fashion Trend

2010/7/16 14:21:00 53

Shoe Making Industry

During the summer season, the Italy Foreign Trade Commission and the Italy Footwear Association (ANCI) launched the Beijing spring and summer footwear industry trend conference in Beijing.

The Italy footwear industry trend conference is held two times a year in Beijing.

Lai Shiping, chief representative of the Beijing Office of the Italy Foreign Trade Commission, emphasized that this activity has become a platform for communication between Italy footwear industry and Chinese distributors, and plays an important role in expanding the export of Italy footwear to China.


It is reported that in the coming months, Italy shoe manufacturers will take part in several international trade fairs and hold a ceremony for a series of men and women footwear products. The research and development results presented at this conference are crucial to understand the direction of product development for shoemaking manufacturers.

Mr. Aldo Premoli, an expert of footwear manufacturers association of Italy, said that an important feature of men's and women's shoes in spring and summer of 2011 was mashup.


The first is the mix up of women's shoes, including folklore, city and outdoor wear.

There are mixed masks in Europe and America as well as African and Asian mashup.

Through the ingenious fusion of style, people can enjoy the beauty.

In pursuit of individuality, this mixture does not give up the choice of happiness itself.

The mixture of outdoor wear and munition, including sailor and Tennis uniform, as well as the mix and match of military uniform and gardening clothing, reflects the spirit of participation.

In addition, this series of Mashup has made use of the natural elements such as water, sea and ocean with the help of technological progress.


The second is the mashup of men's shoes, including three characteristics: one is the medieval style emanating from the simple design, the designer is free to play according to the characteristics of the raw material itself, fully manifests the simple and natural style, and the two is the application of watercolor Mashup, which is mainly reflected in the design of thick bottom and soft side, as well as shades and ordinary tones. These are also the mainstream styles of the 70s of last century. The three is the application of acrylic resin Mashup, which is mainly embodied in all kinds of sports and fashion men's shoes.


The footwear industry in Italy gives people a unique feeling. Its products, styles and output are unique and renowned throughout the world.

In addition, the best footwear designers in the world gather in Italy with their dreams, because more enterprises in the footwear industry in Italy are willing to take risks and innovate, and hope to turn these excellent designs and concepts into reality.

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