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The British Pavilion Awards The Famous Car &Nbsp; The Expo Pavilion Gains Popularity Through Micro-Blog Online Games.

2010/6/22 15:00:00 35

In order to attract more tourists and let more people know about the venue information and local culture, the exhibitors have been constantly putting their eyes on the new media. After the establishment of the official website and blog, the popular micro-blog has been launched to accumulate popularity.


Many venues open micro-blog, fans over 10000


There are various kinds of wonderful street performances in the city parks of the British pavilion every day. It is hard for tourists to fully appreciate them.

Micro-blog, the British Pavilion, released the photos of the performance to show the actors and actress from all over the UK.

If the photos are not enjoyable, the British Pavilion also uploaded the performance video to the Internet.


In addition to introducing venues and publishing the most timely information, many venues also use micro-blog platform to introduce the culture and customs of the country to users.

The Swedish princess's wedding attracted global attention. The Swedish Pavilion on the micro-blog homepage focused on the wedding ceremony, released a lot of pictures, and held a "true love" quiz online interaction.

Netizens send comments directly to participate in the answer, and a participant will get a free tour to Stockholm, Sweden.


Among all the venues that landed in micro-blog, Chile Pavilion is undoubtedly the "king of popularity" - its fans have more than 18000 fans. The world cup, Miss Earth, red wine and Chile related topics are all updated information of Chile Pavilion, and often attract numerous entries.


Developing games, organizing guessing, attracting people


A staff member of the Swedish Pavilion told reporters that the Swedish government wanted to let more people know about Sweden through this World Expo. For this reason, they set up the official website of Chinese language at the beginning of the year to display all aspects of Swedish culture, tourism, education and so on.

In addition, the Swedish pavilion has added social networking sites such as bean paste net and Kaixin net, and has organized knowledge quiz, award winning contest and other activities to attract more people's attention.


Similarly, the British Pavilion has also joined some social networking sites, and has developed a "savior" web game for everyone. Users can understand the knowledge of seeds and the way to protect and inherit seeds through games.

According to the staff of the British Pavilion, they hope to carry forward the concept of green environmental protection through the way of entertainment, and establish a mini station on the bean net, and organize online activities that you want to turn into plants to match the game.


"The World Expo pavilion has an area limitation, and the British culture and art are very distinctive. We hope that visitors will be able to learn more about the UK while paying attention to the British Pavilion."

British Pavilion staff told reporters that in their online activities of "basking in your football face", netizens were able to participate in the lottery and get the chance to watch the premier league matches by uploading their photos related to football.

They will also hold similar activities again in 7 and August, when a famous car will be delivered.

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