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Wenzhou Leather Shoes Witness The Baptism Of Time: Leading The Development Of Footwear Industry (2)

2010/6/9 11:07:00 27

channel

Whether or not

industry

Whether the international financial crisis or the impact of domestic macro policies, the development of leather shoes terminals in Wenzhou has expanded from quantity replicating to the stable concentration of quality inspection level, and then returned to the upgrading of quantity scale. This path will become the development skeleton of the footwear industry's brand development in the future.

In addition, the leather shoes industry has diversified extensions to department stores, shoe cities and online shopping malls, and the market share of domestic sales will have a new "partition".

The success of channel and terminal operation comes from the strength of continuous accumulation, management and management, and the cooperation degree of trinity of business agents and terminal operators, as well as the preconceptions of marketing mix and the rapid reaction of industry chain.

In the industry, we should also be good at "shuffle shop". We must be good at "washing shop". "A tiger's power is far more than 26 cats". We must open up shop and learn to integrate ourselves. We must also integrate others well, because terminal integration warfare is no longer homogenized.

Marketing means

The contest, which is a combination of both factors, is zero sum whole.

Therefore, in the next 10 years, leather shoes

Operator

According to the brand strategy of the manufacturer and the idea of agent regional planning, it is necessary for the dealer brand operators who do not attach importance to brand management to guide the brand operators through long-term training and sample list, or directly or jointly, or to win new cooperation with other modes, so that the brand can take off at the terminal. We must grasp the "three steps": starting point, starting and taking off. These three steps are interlinked. In the negative negation process of "quantity - quality inspection - quantity", the operation situation of the shoe terminal is deduced, and the span will take 10 years or more.

Regional middlemen bear the responsibility of building a front-end market. The size and quality of shoe terminal operation are related to the development destiny of the brand. This problem is of great significance, which should arouse the attention of our leather shoes enterprises.