Lovelorn Students Seize Bachelor'S Business Opportunities And Start &Nbsp; Sell 400 Thousand Yuan Single T-Shirt.

Lovelorn is just a painful emotional experience for the ordinary people, but for a business minded person, it is a pioneering idea with bright lights.

Yang Rui, known as "the most professional student" on the Internet, sold 400 thousand yuan single T-shirt in half a year, and the idea of accurately touching the business pulse made the young man earn the first pot of gold successfully.

Not only is Yang Rui, but last Wednesday (November 11th) is the sudden rise of "singles day" in recent years. Not only a lot of businesses will issue "Bachelor's money" but also all kinds of singles on the Internet.

As the number of singles in Beijing and Shanghai has broken through a million mark, the potential blue ocean of single economy is promising.

For young people with entrepreneurial ideas, perhaps single economy will become their best entrepreneurial opportunity.

Yang Rui, who turned 21 at the end of this year, is a sophomore in business management at the school of economics and management, Xihua University.

The excitement of lovelorn surprised him to discover the great opportunity of "single culture" and created the "single school" clothing brand.

With the first hit product "Bachelor T-shirt" red, he sold more than 20 thousand T-shirts in half a year and sales amounted to about 400000, which is known as "the most professional student" on the Internet.

Yang Rui, a bachelor's motto of "Bachelor's innocence and single reason", has applied for a registered trademark and vowed to carry out the culture of singleton in the end.

Recovery of bachelors' creativity

Yang Rui, who took love as a compulsory course in college, welcomed his first love at the end of 2008. Unfortunately, the short sweet lasted for only 1 months.

In order to fill the time, he found many part-time jobs in his spare time, sold microwave oven and made mobile phone sales, and even a rare part-time job such as "male etiquette" was not allowed to pass. "At that time, the Chengdu government held a secretarial training class. All the participants were women, so they needed male etiquette". This experience made Yang Rui remember vividly.

Despite the fact that life is full, the sweet atmosphere of Valentine's day still gives him a lot of stimulation. The market is full of lovers' clothes, lovers' watches and other special products for lovers. Yang Rui, who has just returned to their singles, feels that this kind of day is simply the end of the day for compatriots. If the sale of single products is advertised, the feeling of being abandoned by the whole world may be diluted.

He immediately seized the inspiration of this moment and sprouted the idea of creating a "singles" clothing brand.

With his creativity, Yang Rui immediately took action. In March of this year, he found a set of data on the Internet: there are more than 60 million men and women left in the country, but there is not yet a cultural product tailored for this huge customer base.

Meanwhile, according to the usual investigation, the proportion of boys and girls in the class is 3: 1. The proportion of boys and girls in Sichuan University is about 6: 1, and Chengdu is still the majority of bachelors before the age of 30.

These data let Yang Rui decide that he will take the lead in occupying the blank "Bachelor market". "I want to declare to the world that I am single and free, and I want to prove to you that singles can live a wonderful life."

"Bachelor T-shirt" sold 500 pieces in two weeks.

Considering the cost of production, Yang Rui chose to make the simplest and cheaper T-shirt as the first flagship product.

In order to "pulse" consumer psychology, he began to "recruit soldiers", lobbying 5 like-minded classmates, listed a similar "do you want to wear a bachelor's theme" T-shirt? "" do you like publicity or implicit expression of single identity? "And other 12 questions asked questions, in Xihua University campus, conducted a market survey.

After 120 questionnaires, Yang Rui was surprised to find that 80% of the respondents were willing to buy this T-shirt.

After being recognized, Yang Rui began to let go of his hands and feet, and found several partners who often work part-time, and some economic strength. They raised thousands of yuan to go to a small factory near Chengdu to produce 500 white T-shirts.

The original design work was done by Yang Rui alone. The front chest was written in black cursive script. It was written in 4 characters, "skyline Bachelor". It means "Bachelor goes to the horizon". It symbolizes freedom and single life. On the left chest, there is a symbol of the "single school" Pinyin abbreviation letter "DSP". The English "single" and "Bachelor T-shirt" on the back are printed on the back.

The initial sales took the way of walking on two legs, mainly on campus door-to-door sales, and around the store as collateral sales. "We selected more than ten popular schools from more than 50 colleges and universities, each responsible for 2 shops and shops around the campus." Yang Rui recalled, "I didn't expect this test to start, and everyone felt fresh. The price of 25 yuan per item was also very cost-effective. Many students bought a few pieces for their friends, and even the lovers came to join in and flaunt their individuality."

The first batch of 500 "Bachelor T-shirts" went public for two weeks, all sold out.

Yang Rui, who had won the first battle, saw the vitality of the "Bachelor brand". He immediately went to the local industrial and Commercial Department of Chengdu and registered the "single school" brand.

Bachelor design

In order not to let "Bachelor shirt" lose consumers once again become a "Bachelor", Yang Rui made a lot of efforts in the market segmentation, and began to "bachelors" of the theory of funding.

The "golden collar" of singles is a gifted and beautiful woman. They are self styled as a single aristocrat and enjoy the status of freedom. The "white collar Bachelor" is arrogant, but the heart is moving and wavering in the wait-and-see. "Blue collar singles" are relatively weak in their feelings, some are waiting for hard work, others are hurt by love, others are breaking the dust and refuse to "strip off". While Yang Rui is talking about his "Bachelor's", he concludes: "the different psychological bachelors have different demands for T-shirts, and the words we design in products are also different."

For those who are sincere, if you are the one, it is appropriate for the word "how far is the distance of the bachelor's road"; the conservative type who has been hurt and dare not take the initiative will match the "merciless but sentient" T-shirt; as for the natural optimist, it is not the self mockery of "I came from November 11, 1111".

With product segmentation, the next job is design.

Although the first "Bachelor T-shirt" that he arranged for himself can be sold well, Yang Rui himself invited the students of the Department of clothing of Sichuan University and Sichuan Normal University to work for him, and put the manuscripts designed by them in schools and Chengdu forums, so that the consumers could check themselves.

Online bidding is the most popular design to produce.

After a series of checks, the "Bachelor's T-shirt" is selling more and more fire, and small factories can't afford to be bigger.

Recruiting soldiers to become leaders of single culture

With the advent of winter, the single T-shirt has been temporarily suspended. Yang Rui said, "although there are more than 30 products, there are no scarves, gloves, hats and winter products."

Therefore, there are three tasks in winter this year, first of all, to expand the design team and expand the current more than 20 people to 100 people, so as to afford the design work of diversified products.

The second is to streamline agents, streamline the current more than 500 agents to more than 100, and focus on firepower to seize the most potential market.

Third, we hope to cooperate with large enterprises.

Yang Rui explained, "with our current manpower, material resources and financial resources, it is still difficult to expand the product line. The clothing in autumn and winter is more complex in technology, and our designers are all college students.

If you have a mature professional team, you will get twice the result with half the effort. "

At present, the "Singleton" entrepreneurial team has been admitted to the Wuhou District university students' business park. Yang Rui said happily, "we have taken a ride. The business park has provided us with free use for one year, and all the business licenses, venues, equipment and so on are free."

Yang Rui decided to resume production in March next year, and launched winter clothing products one after another.

He has submitted an application for registration of "DSP" to SAIC.

After the application is successful, he will develop fashion and registration company based on "DSP" and go ahead with standardized operation.

"My goal is to build the single brand into the first brand in the field of" single culture "in China. Yang Rui has a good idea. As he wrote in his blog," economics calls the mature market the Red Sea, and the undeveloped market is called the blue ocean. I want to develop the blue sea of the single culture market hidden in the society. "