Startup Project: Mobile Phone Beauty Shop

In the 504 room of No. 83 special building, Fuxing Road, "Beijing Daqin mobile beauty shop", I see the technician is replacing the panel color with a colorful "tissue paper" for a customer's mobile phone. In 10 minutes, the mobile phone has changed its face, and the cost is 20 yuan.

The store technician introduces a pendant of 20 yuan, which can be settled by changing a cell phone shell or knocking a chapter of forty or fifty yuan. Most of the consumers here are young people.

"Mobile phones, from the symbolic status of" big cell phone "to the pursuit of small, personalized, fashion consumer goods, its development and update speed is changing rapidly. Thousands of dollars spent on mobile phones are no longer popular in a few months: scratches and lacquer make love machine" die young ".

What I want to do is to let the us spend for a long time on people's fingertips.

Li Junfeng, general manager of Beijing Daqin mobile cosmetic company, said.

Personality stimulates entrepreneurial impulse

3 years ago, Li Junfeng, who did business marketing, was somewhat dissatisfied with his NOKIA 3210 mobile phone: the appearance was not ordinary, and the built-in ringtone was not very popular.

He found a college student and asked if he could "pack" on his cell phone.

They ponder over the past ten days, and finally have a "inventions" printed on the adhesive paper, plastic and pasted.

Li Junfeng thought: a person like me is definitely not in the minority. Can he popularize this invention?

Personalization is a permanent topic in a crowded place.

Nowadays, mobile phones have entered thousands of households, and their colors, patterns, ringtones and so on are destined to vary from person to person.

There is bound to be a market for beauty and fashion.

Li Junfeng rented a less than ten square meter facade in Xidan: a table with computers and printing equipment, a glass window full of cellphone decorations - a mobile beauty shop opened.

Only then did he realize that cell phone beauty was not his unique invention. It originated in Japan and Korea.

Li Junfeng drew the length of others and gradually divided the beauty of mobile phones into two parts: interior decoration and exterior decoration.

There are various forms of outer decoration, mainly including shell changing, mobile phone beauty dressing, mobile phone decorations, etc.

Mobile beauty stickers can choose all kinds of cartoon patterns. Through computer and printing equipment, you can also make pictures of the customers' designated patterns, such as photos of friends and family members.

Interior decoration includes making standby pictures, adding caller lights, single tone ringtones, mobile phones to chord tone, common screen to blue screen, blue screen to color screen, and one computer double card.

Leading mobile phone beauty revolution

Li Junfeng's way of mobile beauty has also experienced ups and downs.

Because the technology is not in the right place, the beauty of the mobile phone curling and leather has affected operation.

In order to overcome the technical difficulties, Li Junfeng recruits the army to prepare a "5 person R & D team".

The research found that the key technology restricting the beauty of mobile phones is printers.

The traditional way of beauty of mobile phones is to print patterns on paper with ordinary inkjet printers, and then to make them plastic and paste. This will inevitably lead to blurred writing, curling and skin lifting.

In this regard, they lock the improvement target on the printer.

Through the full work of a special printer from a printer abroad, they have developed a set of coating printers that specializes in the beauty of mobile phones in 8 months. The industry is called "a revolution of mobile beauty."

Li Junfeng and his colleagues used the new mobile phone cosmetic film printing to make the beauty of mobile phone more exquisite and delicate, and make it more integrated with mobile phone, making the mobile phone more beautiful and practical.

Now, the company's main business functions include "Daqin mobile phone make-up master", "Daqin mobile phone ringing hall", mobile phone crystal engraving image, repair scratches, mobile phone spray painting, renovation, add color screen to add background light and other 15 forms.

Do what you like.

Now the number of mobile phone users in China is 250 million, and it is increasing at the rate of 6. 70 million per year.

With the development of this industry, there will be more and more consumers in the mobile beauty industry.

As a result, people's personalized requirements will also be enhanced.

"The higher the personalization requirement of people's mobile phones, the more money they have."

Li Junfeng is full of confidence.

Li Junfeng's goal is to let people of different ages, occupations, different interests and different countries find their favorite mobile phone beauty programs in "Daqin".

I asked Li Junfeng: "do you have your own numerical goals in wealth?"

"The standard of measuring wealth is not just money, but my standard is to do what I like and love others all my life."

Li Junfeng understands that the traditional mode of individual independent business is easy to eliminate in the fierce market competition.

Franchise chain is a new mode of entrepreneurship. The risk of this venture is much lower, and its success rate is much higher than individual business.

Since the birth of the first franchisee in 2002, Li Junfeng's "Da Qin" has been distributed to more than 300 franchisees in 30 provinces and cities in the Americas, Australia and China.

Shop tips

Input: to join Daqin, it only needs a room of four or five square meters and more than 2 yuan RMB.

Location: the best choice for stores is in shopping malls, mobile phone shops, pedestrian streets and so on. There are two staff members.

Tip: be diligent and diligent.

With its standardized, quantitative and procedural management, "Daqin" has established a perfect training system, strict staff management system, and flexible sales strategy, and has achieved success in mobile phone cosmetology through the operation of headquarters and branch functions.