Outskirts Of Town, Clothing Stores, Shanzhai, Get Together.

Originally rushing to "Zhou Dafu" to buy jewelry, it turned out that it was Li Gui, "Zhou Liu Fu"; originally wanted to catch up with the fashion to buy "H&M" clothes, but accidentally walked into "H&N".

I have recently discovered that with more and more shopping malls expanding from the center of the city to the surrounding areas, the "Shanzhai famous shops" have been put on these new shopping malls.

   　　 城外店郊区店山寨扎堆儿

"It's hard to get a big shopping mall at the door. I didn't expect to become a Shanzhai flagship store."

Miss Yang, who had just moved from Xidan to South Fourth Ring Road, was not happy enough to be completely knocked down by the newly opened shopping mall at her door.

In the South Fourth Ring Road Line 4 terminal, I found this new store opened in late April.

At first glance, there was a big collection of shops, but it was not right to look at it carefully: the gold shop of Zhou Li Fu, which sells jewelry, sounds like the "two in one" of famous brand Zhou Dafu and Lufu jewelry. The most prominent place on the two floor is a H&N selling clothes, which is the cottage version of the European leisure brand "H&M".

In Tongzhou, Huilongguan and other newly opened newly opened stores, I found that the farther from the city center, the more the number of "Shanzhai shops" is: "Yonghe King" selling soya bean milk, the "8 grams of stars" selling coffee, and the sound of "Shan Yong" sound of the sound of "mountains and rivers".

  　　  傍店名傍风格傍不上档次

I saw several rows of jade bracelets at the counter of "Zhou Fu Fu", each priced at 6666 yuan. The clerk told the author that the bracelet is now playing ninety percent off and only sells for 666 yuan.

But when I asked if it was a product, the shop assistant laughed.

"What's the difference between a chef and a chef shop?"

Miss Yang, the consumer, said angrily.

And the counterfeit European brand "H&N", the name, color, size and style of the shop name are exactly the same as "H&M".

The salesperson also strongly emphasizes the brand's "foreign origin" in publicity, but the style of clothes is awkward and the quality is inferior, which is totally different from "H&M".

In the restaurant area, the author also saw a "dessert dessert" similar to "full of desserts", which made people think that Hongkong's "full of desserts" opened a new semicolon.

   　　 山寨店山寨货维权很困难

"If users buy Shanzhai products in Shanzhai stores, they will find it hard to safeguard their rights."

315 Yang Yanpeng, director of consumer electronics complaints network, told the author that "another reason for the difficulty in safeguarding rights is the lack of compulsory institutions."

Director Yang said that users could report to the departments concerned if they bought the copycat products, but the departments concerned were actually very difficult to get involved in the investigation.

Even if users seek help from media and complaint networks, coordination will often be deadlocked once the other party turns their back on it.

In addition, if the customer fails to provide the corresponding product identification certificate with quality problems or fakes, the seller will shirk its responsibility and refuse to deal with it.

　　    快评

Please do not insult the intelligence of Tongzhou people.

Commercial enterprises in remote areas have been automatically "marginalized" and positioned as commercial enterprises serving only the rural population in the suburbs.

However, these department stores ignore two facts: with the promotion of housing prices in urban areas, more and more urban people have to choose to live in Tongzhou and Huilongguan, and their spending power is very strong. With the pformation of villages in Beijing and the rise of the southern city plan, the places similar to the South Fourth Ring Road will gradually become "prosperous land".

However, if a department store only underestimates the consumption capacity of urban and rural residents, at best, it is consumption discrimination.

Just like the consumers who met in the interview, "if only the name" near the famous brand ", the quality of the goods can get through, we will recognize it, but these" Shanzhai shops "are simply insulting consumers' intelligence quotient.