Huafu Group: Advocating Strategy And Winning In Implementation

"Fiber spinning, yarn weaving, cloth dyestuff, material making clothes".

The 12 word summarizes the main process of traditional textile and garment production.

However, the advent of colored spinning technology has reversed the process.

The so-called colored spun yarn is to dye the fibers into colored fibers first, and then mix the fibers of two or more colors into a yarn with unique color mixing effect.

Colored spinning can achieve hazy stereo effect and texture that can not be achieved by white dyeing.

Colored spun yarn is free from contamination and can control chromatic aberration to the greatest extent.

Therefore, the coloured and spun yarn, which is soft and fashionable and can cope with small batch and multi varieties and flexible production, is increasingly used in middle and high grade clothing products.

It is precisely because of the many modern industrial attributes such as meticulous speed, overall consideration and so on. Colored spinning has always been considered as a high starting point industry for designing, assembling and assembling technology.

Huafu Holdings Limited is a color spinning company as the core business.

After 14 years of development, with the production capacity of over 15 tons of coloured spinning, Huafu has become the leading company in the world.

Recently, the China Textile Industry Association's statistical Center released the "500 competitiveness of China's textile and garment enterprises in 2007~2008".

Founded in 1993, Huafu Holdings Limited is a large enterprise that develops, produces and sells high-grade and new colored yarn. It has more than 20 wholly-owned subsidiary companies and more than 20000 employees.

Huafu has affiliated enterprises in eight provinces and cities such as Hongkong, Guangdong, Shanghai, Jiangxi, Anhui, Zhejiang, Jiangsu and Xinjiang in China, and currently operates 1 million spindles and produces 15 tons of colored spun yarn annually.

"Huafu" colored spinning has become an internationally renowned brand in the color spinning industry. The global market share is among the best. The leading products are exported to dozens of countries and regions, such as Europe, America, Japan, Japan, Hong Kong, Macao and Southeast Asia.

In recent years, Huafu Holdings Limited has been ranked among the top 500 manufacturing enterprises in China, the top 500 enterprises in China, the top 100 overseas Chinese enterprises in the whole country, the top 100 enterprises in Zhejiang Province, and the top 20 competitive enterprises in China's cotton textile industry, and has won many awards such as "the advanced group of textile industry in the whole country", "the best innovation enterprise award in China's textile and garment industry", the "National Textile Product Development Award" and "China textile brand culture innovation award".

Huafu has also been awarded the national "new color spinning product development base" and "China industry color application demonstration enterprise".

"2007 is the best year for Huafu since its establishment in 14 years.

On the basis of larger base, it has achieved rapid growth.

Sun Weiting, chairman of Huafu Holdings Limited.

According to the main economic indicators of China Cotton Textile (yarn dyed) industry released by the China Cotton Textile Industry Association and the China Textile Industry Association statistical center, Huafu Holdings Limited ranks the top in the cotton textile industry in terms of four main economic indicators, including main business income, total profits and taxes, export delivery value and per capita profits and taxes.

From the beginning of a small enterprise with a total assets of less than 3 million yuan, after 14 years of development, it has become the leader of China's color spinning industry with annual sales of nearly 7 billion 500 million yuan. What are the abilities of Huafu in the changing market competition?

What is the key to maintaining and enhancing the competitiveness of enterprises?

Sun Weiting answered these questions in a clear and orderly way.

Sun Weiting said that the competitiveness of Huafu Holdings Limited is mainly reflected in the following aspects: rapid response capability, innovative design capability and quality assurance capability.

In order to realize the quick reaction ability of color spinning enterprises, Huafu Holdings Limited has set up the infrastructure of information system, logistics base and sales network.

In 2003, Huafu Holdings Limited launched the ERP system, which fully realized the sharing and coordination of internal and external resources, and the delivery time of orders increased significantly.

Regular varieties can be delivered on the next day; 100 thousand pound new varieties, 15~20 days to complete delivery.

Huafu Holdings Limited has 150 thousand square meters of logistics center in the Pearl River Delta and Yangtze River Delta region. Professional convoys are delivered to the door, and the daily pportation capacity reaches 1 million pounds.

Huafu Holdings Limited has sales offices all over the world and can respond quickly to customers' needs in the shortest time.

In terms of innovative design, Huafu Holdings Limited is committed to the research of fashion color, leading to the trend of color spinning.

Timely tracking and studying the textile trend of major countries such as Europe, America and Japan, according to the market segmentation and color composition, we choose the color standard of Huafu color spinning.

Huafu Holdings Limited has launched the new popular color card every year, so far it has launched the 25 edition, which has a strong ability to lead the fashion.

In 2004, Hua Fu was awarded the eighty-fourth international fashion color conference "Textile Color Award".

The research and development center of Huafu Holdings Limited consists of Fiber Research Institute, color Institute, dyeing Institute and spinning Research Institute.

There are more than 100 professional and technical personnel, and the research on popular colors, new materials, new processes and new products has been carried out extensively, so that the whole process of color to dyeing and spinning can be realized.

Huafu Holdings Limited has rich experience in cotton, wool, polyester, viscose, acrylic, MODAL, Tencel, corn, soybean protein, bamboo, OUTLAST and other fiber dyeing and corresponding product development and design.

Huafu Holdings Limited is appraised by the national textile product development center as China's "new color spinning product development base".

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