The Seminar On The Integration And Development Of Intangible Cultural Heritage And Fashion Was Held In Beijing -- A Two-Way Journey Of Traditional Skills And Fashion Innovation

The 2025 Government Work Report mentioned important contents such as "releasing the consumption potential of culture, tourism, etc.", "accelerating the development of new cultural formats", "improving the protection and utilization of intangible cultural heritage", which pointed out new directions and brought new opportunities for the development of textile intangible cultural heritage industry. At present, China's economic and social tasks are very heavy, and the Party Central Committee takes boosting consumption and expanding domestic demand as the first important task. Intangible textile heritage carries rich Chinese excellent traditional culture, inherits the wisdom of traditional skills, and integrates them into fashion creativity, which is an effective way to implement product innovation and boost consumption.

On March 20, the seminar on the integrated development of textile intangible heritage and fashion was held in the innovation and transformation base of textile intangible heritage in Hezong Hotel, Beijing. Leaders and guests from the Department of Intangible Cultural Heritage of the Ministry of Culture and Tourism, the China Textile Industry Federation, industry associations, professional colleges, inheritors of textile intangible cultural heritage, clothing designers and enterprises, etc., discussed and exchanged topics such as textile intangible cultural heritage and national trends, modern science and technology, design innovation, international communication, cultural innovation and development, Explore the concept consensus and practice path for the integration of textile intangible heritage and fashion.

　　 Authoritative voice

　　 Duan Xiaoping, Vice President of China Textile Industry Federation From the perspective of the industry, three major trends are proposed. First, the trend of fashion is irreversible, and the work of textile intangible heritage deserves continuous focus and attention of the industry; Second, de symbolization. The wider spread of intangible textile heritage needs to cross the stage of cultural curiosity, relying on the transmission of systematization and values, rather than relying on concrete symbols; The third is to be young. The textile intangible cultural heritage should be measured from the top-level design to create values with young people, while playing the guiding role of mainstream ideas. He said that he would continue to integrate industry related resources, support textile intangible heritage training, intellectual property protection and basic research, and encourage textile intangible heritage workers to continue to promote inheritance and innovation.

　　 Yue Qing, Deputy Director of the Development Division of the Intangible Cultural Heritage Department of the Ministry of Culture and Tourism He said that in recent years, the protection of intangible cultural heritage has entered a new stage of systematic protection from the stage of rescue and protection, and integrating intangible cultural heritage into modern life is the main direction of the current protection of intangible cultural heritage. When talking about the next step of work, Yue Qing said, first, form a mechanism or platform for integration work, form a consensus on the concept of integration of intangible cultural heritage and fashion in the whole society, and promote win-win cooperation; The second is to form typical cases with good works and stories to create a publishing platform for publicity and promotion; The third is to export oriental aesthetics with intangible cultural heritage as the core and promote the international spread of intangible cultural heritage. Promoting the integration of intangible cultural heritage into modern life is one of the important tasks of intangible cultural heritage protection and inheritance.

The workshop was organized by Hua Shan, Director of China Textile Economy Research Center host.

　　 A collection of ideas

　　 01 National Style and National Tide: From Symbol Stacking to Cultural Narration

　　 Xie Fangming, full-time vice chairman of China Fashion Designers Association The introduction said that in recent years, China International Fashion Week has become an important platform for intangible cultural heritage to innovate national fashion culture. For example, 1/3 of the release shows of this season's China International Fashion Week (spring) are related to intangible cultural heritage, and designers ingeniously combine intangible cultural heritage skills with modern aesthetics in fashion week.

　　 Wang Qingying, Deputy Director of Brand Office of China Textile Industry Federation According to the introduction, the growth rate of the new Chinese style clothing market has exceeded 100% in the past three years. The contribution of intangible cultural heritage to brand development is not only a market positioning strategy, but also a cultural long-term principle. The integration of intangible cultural heritage and brand needs to shift from symbol stacking to cultural narrative, giving deeper cultural connotation.

　　 Laurence Xu, the founder of Laurence Xu, is an internationally famous fashion designer Taking Yunjin Dragon Robe, Dunhuang patterns and other works as examples, this paper proposes that intangible cultural heritage should become the carrier of oriental aesthetics rather than a simple visual symbol. He said frankly that the design of intangible cultural heritage needs to balance traditional crafts with modern practicality, and not only retain the cultural texture, but also improve the wearing comfort.

　　 02 Design innovation: broken circle integration and daily transformation

　　 Xie Feng, a famous fashion blogger and founder of famous clothing brands He said that the reason why intangible cultural heritage can arouse people's emotional resonance and be embedded into modern people's life is the temperature of its manual production. Therefore, while developing mechanical production, it should also carry the temperature of manual production, the spirit of craftsmen and the characteristics of local culture, which are part of the re coding of intangible cultural heritage.

　　 Jiang Yuqiu, Vice President of the Academy of Fine Arts of Beijing Institute of Fashion Technology According to the introduction, the school offers practical courses in weaving, embroidery, printing and dyeing, such as the master's course "Combination of Chinese traditional clothing color system and natural dyeing technology", and the doctoral project "Rescue, inheritance and design innovation of Chinese traditional clothing", to promote the restoration research of ancient clothing and transform academic achievements into design resources.

　　 Jinding Award Designer Liu Wei Share the Boboli handicraft designer training project, help 200 embroiderers master branding skills through the "intangible cultural heritage+public welfare" mode, and launch products on fashion week, China Textile Intangible Cultural Heritage Conference and other platforms. At the same time, she emphasized the symbiosis and sustainability of intangible cultural heritage, and improved market awareness through story based communication.

　　 03 Science and technology integration: equal emphasis on AI empowerment and basic research

　　 Fang Xiaofeng, Vice Dean of Academy of Fine Arts, Tsinghua University It is pointed out that the protection of intangible cultural heritage needs to establish a clear value system, and AI is a strong tool, which can be used for basic research of intangible cultural heritage to achieve application expansion and daily use. At the same time, he also reminded that the core of intangible cultural heritage lies in the refinement of cultural genes, rather than technology dependence.

　　 Jiang Min, Deputy General Manager of Beijing Dadehe Longqingxiang Garment Co., Ltd It is also believed that under the wave of science and technology, we should stick to our own characteristics, and at the same time, we should promote intangible cultural heritage products through intelligent communication. We hope to promote intangible cultural heritage products through various platforms such as the Intangible Cultural Heritage Shopping Festival.

　　 04 Cultural and creative development: from hand gift to industrial chain ecology

　　 Zeng Qingrong, Chairman of Songlei Group The case of integration of culture, business and travel was shared on the spot - Harbin Central Street Store built a city reception hall with "intangible cultural heritage experience+immersive consumption", launched popular products such as intangible cultural heritage themed drink cups and baking surroundings, and sold more than 20000 pieces per day. As an innovation and transformation base of intangible cultural heritage, Songlei Group will focus on intangible cultural heritage culture and create a city gift with more cultural connotation and commercial value.

　　 Zhang Xiaodong, General Manager and CEO of Vogue Magazine Co., Ltd According to the introduction, the magazine promotes the spread of intangible cultural heritage through international exhibitions and cooperation, holds life culture exhibitions overseas in cooperation with designers, and plans to display Chinese intangible cultural heritage in the international fashion week in the future to enhance its international influence.

　　 Beijing Arts and Crafts Master Jin Xin In the cultural and creative development of Beijing Embroidery, we focus on practicality and life, build Beijing Embroidery themed home stay, show the experience of textile intangible heritage, and expand the application of Beijing Embroidery culture through IP authorization and cooperation with domestic and foreign brands.

　　 Kong Haiyan, General Manager of Brand Business Department of Beijing Fashion Holding Co., Ltd. and Chairman of the Party Committee of Tongniu Group It introduces the time-honored enterprises under its banner to promote the development of intangible cultural heritage, spread intangible cultural heritage elements through the fashion week platform, set up intangible cultural heritage training courses in community stores and museums, create a co creation platform and cultural space, and let intangible cultural heritage enter public life.

During the seminar, participants visited He All Textile Intangible Cultural Heritage Innovation and Transformation Bases Source:

(Source: Chinese textile intangible cultural heritage)