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Road To Rise | Baohualin: A National Small Giant Enterprise In The Mountains

2025/2/14 20:50:00 0

　　 Baohualin Industrial Development Co., Ltd. (hereinafter referred to as Baohualin), a small national giant enterprise with great reputation in the industry, is hidden in the deep mountains surrounded by forests and mineral resources in Yong'an City, Fujian Province. Yong'an City, a city with the reputation of "Jinshan and Yinshui", has a forest coverage rate of 83.2%, which is like a quiet and simple paradise. And in the Nige Industrial Park between the mountains and rivers, Baohua Forest is like a bright pearl emitting dazzling light.

　　 1、 Creating in China: Building Core Competitiveness

　　 A special fiber of Baohualin can be called its "ace weapon" in the industry. This fiber is exclusively produced in China and has always been in short supply in the market. As a key special material for anti-counterfeiting and identification, it is not only relied on domestically, but also widely used in the world, and has become a "favorite" in a certain field.

　　 Reviewing the development track of Baohualin, its birth and growth can not be separated from the tide of the times. 39 years ago, a couple in Yong'an started this extraordinary journey with entrepreneurial dreams. From the initial small business, Baohualin has gradually developed and grown. After years of baptism and tempering, Baohualin has steadily moved forward in the wind and rain of the market, with its scale expanding and strength increasing.

　　 When the reporter took a taxi at Yong'an Nandong Station and mentioned Baohualin, the driver talked about it endlessly. This not only reflects the popularity of Baohualin in the local area, but also shows its deep impression on the public. One of the founders of the company once served as the vice chairman of Sanming CPPCC, and his influence and popularity in the local area are quite high. Today, although one of the founders has passed away due to illness, his wife Liu Meilian has taken over the burden of enterprise development, continued to lead Baohualin in the business world with perseverance and excellent leadership, and established a good reputation and image in the local area.

　　 After arriving at Baohualin, under the guidance of Vice President Zeng, we visited the exhibition hall and saw a dazzling array of innovative achievements. There is a new material that is particularly attractive and plays a unique role in the field of cement binder. When blended with cement products, it can significantly enhance their toughness and tensile properties, effectively solving the problem of brittle cracking of cement products. This feature enables it to play a major role in the field of cultural relics restoration, and can provide more stable and lasting restoration protection for ancient and fragile cultural relics. It also has a very broad application prospect in major engineering applications such as water leakage prevention of hydropower dams and cement bonding of construction bridges.

　　 2、 Brand strategy: the wings of enterprise's take-off

　　 Since its inception, Baohualin has had a strategic vision and grand plan. Always adhere to the field of real economy, regard the main business as the foundation of enterprise development, and work hard and carefully. While focusing on product innovation, actively expand and extend to the upstream of the industrial chain, and gradually build a strong industrial system. At present, its annual production of high-performance PVA modified fiber can reach 25000 tons, polyvinyl alcohol nonwoven fabric 6000 tons, and polyvinyl alcohol special high count yarn 3500 tons. Its production capacity is among the best in the industry.

　　 Brand strategy is a key move in the development of Baohualin. The company will implement the trademark brand strategy as an important path to deepen internal reform and promote the rapid development of the enterprise. Always adhere to the concept of building brand with quality and revitalizing enterprise with brand, and build brand image and influence in an all-round way. As early as 2008, Baohualin has prospectively completed the "Madrid International Trademark Registration", and has taken a solid step in brand expansion in the international market. So far, it has three "Fujian Famous Trademarks" and four "Fujian Famous Brand Products", and has won many honorary titles such as "Fujian Advanced Enterprise Implementing Famous Brand Strategy", "Fujian Key Cultivated and Developed International Famous Brand", and successfully won the title of "China Famous Trademark" in 2012.

　　 As the first private enterprise in Sanming City with the right to self operate import and export business, Baohualin's products sell well all over the world. Its sales network covers more than 30 countries and regions in Asia, Europe, America and Africa, with an annual export volume of more than 20 million US dollars, and the brand strategy has achieved remarkable results. Baohualin abandoned the extensive development mode of blindly pursuing scale expansion, and instead focused on the path of product innovation and improvement that is small and refined, specialized and excellent. Always regard innovation as the core melody of enterprise survival and development, base on the forefront of scientific and technological innovation, actively explore new technologies and new applications, and fully release new momentum of development.

　　 Baohualin has established a long-term and stable scientific research cooperation relationship with Tsinghua University, Jiangnan University, Southeast University, Beijing Institute of Fashion Technology and other colleges and universities to jointly build a complete and efficient production, learning and research system. With strong scientific research strength and innovation ability, it has undertaken one national technological transformation project, one national key basic material project of the 13th Five Year Plan and three provincial major scientific and technological projects. He has made fruitful achievements in the field of intellectual property. Now he has 9 invention patents and 13 utility model patents. He has actively participated in the formulation of 2 national standards, 4 industrial standards and 1 provincial standard, leading the direction of industry development and standard formulation as an industry leader. Since 2011, it has been recognized as a "national high-tech enterprise" for four consecutive years, and in 2022, it was recognized as a "small giant" enterprise specializing in specialty, specialty and innovation "by the Ministry of Industry and Information Technology of the People's Republic of China. It plays an important role in local economic development, and has been rated as a" big taxpayer "in Yong'an for many consecutive years, contributing an indispensable force to local economic and social development.

　　 3、 Green Development: Exploration of Sustainable Road

　　 In the process of development, Baohualin has always adhered to the concept of green environmental protection, and is committed to the in-depth development and wide application of green environmental protection products. Through the organic integration of green factory, green supply chain management system, quality management system, environmental management system, occupational health and safety management system, and energy management system, an all-round and whole process green management and control has been realized. It provides a solid and reliable resource guarantee for the construction and continuous optimization of green factories and green supply chains, and regularly carries out strict management reviews to ensure that all green indicators and requirements are effectively implemented and continuously improved.

　　 The concept of "green", "energy-saving", "environmental protection", "circular economy", "ecological design", "cleaner production" and other concepts will be deeply integrated into all levels and links of the enterprise. From branch to department, from post to employee, from production process to operation management, every detail shows the concept and practice of green ecology. Through this all-round green infiltration and integration, we can fully tap the green ecological potential of enterprises and achieve win-win economic and environmental benefits. With its outstanding performance and achievements in the field of green development, Baohualin was recognized by the Provincial Department of Industry and Information Technology as "Fujian Green Factory" and "Fujian Green Supply Chain Management Enterprise" in 2020, becoming a model and benchmark for green development in the industry.

　　 Looking at the history of Baohualin along the way, the red gene has always run through it, shining. During the epidemic prevention and control period, Baohualin actively responded to the call and took the initiative to assume social responsibility. Its epidemic prevention performance was praised by the People's Government of Sanming City. In 2021, Baohualin was awarded the "Advanced Unit of Party Building in Private Enterprises in Fujian Province", which demonstrated the responsibility and family feelings of the enterprise with practical actions.

　　 Powered by scientific and technological innovation, guided by brand quality and taking responsibility as the mission, Baohualin strives to forge ahead on the road of development step by step. It has successively won more than 50 honorary titles at or above the provincial level, such as "National Advanced Collective in Textile Industry", "National Contract abiding and Credible Enterprise", "National Model Worker's Home", "National Worker Pioneer", "Fujian Industrial Leading Enterprise", "Fujian Manufacturing Single Champion Enterprise", and the corporate legal person Deng Zhonghua won the honorary title of "National Excellent Entrepreneur" in 2022. Behind these honors is the result of the unremitting efforts and hard work of all staff of Baohualin, and it is also a strong witness of the comprehensive strength and excellent quality of the enterprise.

　　 Facing the new situation, new opportunities and new challenges, as a private enterprise with independent intellectual property rights and dedicated to the deep processing of polyvinyl alcohol (PVA) fiber and industrial use, Baohualin has a long way to go. Liu Meilian, the head of the enterprise, expressed with confidence and determination that Baohualin would continue to adhere to the strategy of industrial development, break through itself in the future development, jump out of the shackles of traditional thinking and mode, and actively explore new fields and opportunities. She revealed that Wanjiajia Hotel, a five-star hotel under the company, is operating well. With the vigorous development of the cultural and tourism industry, it has planned to build a hot spring hotel in Yong'an City. Through diversified industrial layout and coordinated development, the cultural and tourism industry feeds back the main industry and injects new vitality and power into the development of the main industry, so as to promote Baohualin to go further and further on the road of industrial development, and achieve more long-term and grand development goals.