Cheng Yi, The Official Spokesman Of Xuezhongfei, Demonstrates The Multifaceted Charm Of The Snow Series

Recently, 25 years of domestic brands snow flying It is officially announced that Cheng Yi, an outstanding young actor, has become the spokesperson of Xuezhongfei's global brand. Chengyi's sunny and healthy image coincides with Xuezhongfei's product positioning of vitality, fashion and sports. He joined hands with Xuezhongfei's brand new snow series, walked with us on the "YI" road, went to a "snow storm" invitation, walked through the snow, and went wild happily.

　 Three major endorsement quality certification innovative design leads the trend of warm winter

All along, Xuezhongfei has been favored by young consumers with its excellent quality and fashionable design. 2024 new snow series pays attention to the polishing and Fashion elements With innovative and practical design and comfortable and fashionable wearing experience, it has won many authoritative certifications and international awards.

Quality witness, authoritative release of iResearch

The 2024 Chinese Winter Functional Coat White Paper recommended brands. iResearch released the "Flying in the Snow" series of coats with excellent performance and fashion design, cross scene wear performance and portability design, which perfectly matched the needs of the travel crowd to "go where you want to go", and successfully stood out in the winter functional coat market. This series adopts the new SF Tex fabric developed independently, and has been treated with durable waterproof (DWR). It has the excellent characteristics of wind resistance, waterproof, abrasion resistance and easy to dry and take care of quickly, and can withstand the harsh wind and snow weather conditions. In terms of functional design innovation, by realizing the "self storage" type of portable and hanging function, the problem of inconvenient carrying and storage of down jackets has been effectively solved, and the portability of the product during travel has been significantly enhanced, thus comprehensively improving the travel experience of users.

　　 Fashion design, winning international design awards

The wind snow series S6 bread jacket adopts the wind snow double collar design, which can be disassembled freely to meet the needs of multi scene wearing. The inside color contrast shoulder, placket, elbow, etc. are made of Oxford and leather materials resistant to wind snow and abrasion, which not only meet the function of wind resistance and durability, but also are fashionable and elegant.

Snow series S7, with 300D thickened wind and snow protection Fabric It has the functional attributes of high warmth retention, wind resistance, waterproof and moisture permeability. Xuezhongfei has also applied for a design patent for the snow cap, which is matched with a silver fox inner hair collar. This design has won many awards from FDA, such as French design, MUSE design, and American good design; The detail design of the buckle and webbing can meet the needs of quick storage for business trips. The storage well can be easily folded and fixed on the handle of the lucky box, making the long feather city clothes both warm and convenient.

　　 Group logo certification, excellent wind and snow protection performance

With the popularity of ice and snow tourism and ice and snow sports, the demand for functional coats in winter is growing. The current design of functional jackets is no longer limited to a single scene, but can adapt to a variety of environments and activities.

Xuezhongfei redefines the "wind and snow proof" standard of down jackets. With its high functional value, it not only pays attention to the three prevention functions commonly implemented in the industry, but also creates a new system structure of wind and snow walls by introducing innovative "wind and snow proof" standards together with Guangjian, realizing multiple functions such as wind proof, waterproof, heat preservation, far-infrared heating, wind and snow protection and warmth preservation, Each type of wind and snow proof down jacket has been verified in the environmental warehouse and actually measured, ensuring excellent wind and warmth protection performance, safe winter and fearless cold. These innovations make Xuezhongfei's coat not only enable the wearer to easily cope with the changing outdoor environment in winter, but also meet the fashion needs of daily urban life and enjoy the endless fun in winter.

　　 Xuezhongfei Joins Hands with Chengyi to Demonstrate the Multiple Charms of the Wind and Snow Series

As an outstanding young actor in mainland film and television, Cheng Yi has outstanding performance and won the attention and love of many audiences. With his superb acting skills and profound understanding of the role, he has created one unforgettable image after another on the screen. On October 31, Cheng Yi, the global brand spokesperson of Xuezhongfei, took the new snow series to travel freely from the city to the outdoor snow or mountains to feel the infinite happiness in the snow. Chengyi perfectly interprets both the trend of urban street wear and the functional wear of outdoor adventure, demonstrating the diversity and practicality of the snow flying series.

　　 Officially announced that GMV broke the 110 million mark on the same day

Fly in the snow all over the world Brand spokesperson Under the interpretation of Cheng Yi, not only the fashion, functionality and multi scene clothing of the snow series were comprehensively displayed, but also the brand's sales and volume took off in an all-round way.

On the day of official announcement, Xuezhongfei's 24-hour omni channel GMV exceeded 110 million+, up 650% on a month on day basis, the sales of Tmall's official flagship store's live broadcast room exceeded 23 million, and the official flagship store of Tiaoyin topped 1; The spokesperson's same Qingxue gift box sold out in one minute, with 1.2 billion+worldwide exposure and more than 3000w+online interaction.

In addition, Weibo, Tiao Yin, Taobao, Xiaohongshu and other major APP screen opening advertising tricks dominated the screen, causing hot discussion on the whole network. Weibo hot search dominated the screen official announcement, triggering fan discussion; At the same time, Chengyi's offline support screen has been super launched in Beijing, Shanghai, Hangzhou, Chengdu, Zhengzhou, Tianjin, Shijiazhuang, Xi'an and other national landmarks, triggering a new round of fans' carnival, which has magnified the influence of offline communication exponentially. Fans' enthusiasm for participation is high, and brand awareness is full.

For the Xuezhongfei brand, which has been deeply involved in the down jacket industry for 25 years, this cooperation with Chengyi will also bring more wonderful Xuezhongfei product interpretations and further strengthen the brand image of Xuezhongfei in the hearts of young consumers. Xuezhongfei will also continue to explore new development paths, closely follow the changes of young consumers' needs, put quality first, continue to innovate, and promote the brand towards a higher goal.