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"Pilot Plan" For Jinjiang Entrepreneurs Quality Improvement
A strong youth makes a strong country. The report of the 20th National Congress of the Communist Party of China pointed out that at the right time, contemporary Chinese youth have a very broad stage to display their talents and a very bright prospect to realize their dreams. Young entrepreneurs have both youth vitality and entrepreneurial spirit. On the journey of realizing the Chinese Dream of the great rejuvenation of the Chinese nation, they have always been the vanguard forces driving the wheels of the times forward.
There are always new trends pushed by the waves. When one group after another of the cutting-edge forces begin to emerge on the "stage", they continue the spirit of their parents' love to fight and dare to win. At the same time, they interpret the contemporary youth entrepreneurship and style with the unique vitality of the post-90s. Hong Youjun, the head of the Jinba Men's Wear Research and Supply Chain System and the general manager of the Boutique Business Department, is one of them.
From 0 to 1, to create a boutique accessories line KBXNG for men's wear, to add a D2C procurement mode and optimize and upgrade the supply chain production management system, Jinba's terminal systematic fitting aesthetic service has become more complete, and the supply chain system has also completed innovative breakthroughs and restructuring, showing that Hong Junjun is engaged in product design The unique business concept of sustainable development and new thinking on the implementation of the strategy of "high-end new domestic products" of Jinba Men's Wear.
See the mountains, see the hills, see yourself
In fact, in addition to satisfying the diversified needs of consumers with better products and constantly exploring the sustainable development of each link of the supply chain, Hong Youjun has also actively participated in and supported industrial activities for a long time. He once held many social positions such as the rotating chair of the youth entrepreneur salon of the China National Garment Association from 2021-2022. With the increase of social identity, he realized that "responsibility" has multiple meanings.
As the rotating chairman, Hong Zhijun has always adhered to the core goal of promoting the prosperity and development of the clothing industry. With a high sense of responsibility and a positive spirit, he has effectively carried out the work of the China Garment Association Young Entrepreneurs Salon. As a platform for communication, a classroom for learning and sharing, a window for industry integration, and a channel for public welfare and charity, the Chinese clothing young entrepreneur salon gathered the wisdom and strength of a new generation of clothing elites. The year he took over was the 10th anniversary of the establishment of the Chinese clothing young entrepreneur salon, which played a connecting role. He deeply felt the meaning of "mission in the body, responsibility in the shoulder".
During his term of office, because he was in a "special period", he organized and planned various salon activities such as hiking, camping and visiting Jinjiang enterprises. His original intention was to face the difficulties and confusion in the uncertain period, hone his willpower in the tortuous hiking, and exchange visits to excellent Jinjiang garment enterprises, Encourage more young entrepreneurs to participate in the high-quality development of China's textile and clothing industry, interpret the spirit of contemporary young entrepreneurs with practical actions, and highlight the actions of contemporary young entrepreneurs with practical results.
Hong Jun, the third from the right in the second row of Young Entrepreneurs Salon Activity of China Garment Association
A towering tree must have its roots; The water in Huaishan must have its source. The impact of Jinjiang's experience and entrepreneurship on China's economy is not just one place at a time, one industry at a time, but a systematic direction. It is an enduring and dynamic spiritual code that inspires entrepreneurs' sense of mission, responsibility and honor, and also encourages them to focus on industry with greater power and responsibility, To contribute to China's high-quality economic development.
Because of this, Jinba Men's Wear has experienced three generations for 43 years, and has always maintained the characteristics of Minnan people's "love to fight and win". It is always pioneering and always innovating.
Hong Youjun grew up in Jinjiang, a hot land, and it is also the birthplace of Powerful. He said that the soil and water on this side of Jinjiang also nurtured the background of "entrepreneurial struggle" of Jinjiang people, and the "Fujian business spirit" of "fighting and winning" flowed in Jinba and his blood. Now he has a stronger sense of working in family businesses.
Singing and running and "tossing"
For young entrepreneurs, "taking over" means responsibilities and challenges. They need to learn from and inherit the experience of their parents, and also need to constantly improve their ability. In Hong Zhijun's opinion, his parents gave him enough space and tolerance to allow him to constantly "toss and turn". Seeing his "obsession" with shoes, encourage him to create boutique accessory lines from 0 to 1, enhance the richness of the category, and broaden and deepen the terminal retail space. He felt that he had the strength to "struggle" and accumulated experience in dealing with upstream and downstream in the creation of boutique accessory lines, so he was encouraged to "struggle" in the supply chain.
Under the "twists and turns" of Hong Youjun, with the change of contemporary men's aesthetic, KBXNG, a boutique accessory line for men's wear, further explores and approaches the style and connotation of the main brand, and applies the old flower of the brand gene to various accessories through design and fashion to complement the main brand clothing. Hong Youjun said that in the future KBXNG will also continue to improve the richness of design. While retaining the essence of oriental aesthetics, it will use contemporary design concepts to integrate contemporary fashion aesthetics, humanistic spirit and artistic aesthetics, so that Chinese elements can glow the beauty of the times and demonstrate cultural self-confidence.
Jinba men's boutique accessory line KBXNG
In terms of supply chain, Hong Youjun led Jinba Men's Wear Research and Supply Chain to connect yarn, weaving, clothing and other suppliers, launched China's first commercial and leisure men's wear carbon footprint assessment - Jinba Men's Wear "carbon" cable set, and led the whole industry chain to complete green collaboration. It is worth noting that the supply chain production management system (SCM system) of Jinba Men's Wear has realized the online and digitalization of the daily business of the enterprise, which provides a strong guarantee for the online management, data transparency and efficient collaboration between various positions within Jinba and fabric suppliers, accessories suppliers, clothing suppliers, etc. After the upgrading and optimization of the system phase II project, the focus will be on the standardization and simplification of internal management to improve the sustainability of the entire supply chain.
With continuous integration into the production and operation, management system and major decisions of the enterprise, the bold and keen Hong Youjun has his own observation and thinking while mastering his own rhythm. He believes that the clothing industry is facing two problems. First, the development of the Internet economy has provided young people with employment methods such as live broadcast "bringing goods", but there are few young professional and technical workers in the factory, resulting in a shortage of talents in the textile and clothing industry. Second, at present, many young people are unwilling to take over and want to make a career based on their own ability. Even if they take over, they are also facing the huge challenge of "keeping the job" and "starting a business".
Based on this, he worked hard to promote cooperation between Jinba Men's Wear Association and textile colleges, and build a sustainable industrial talent training system from industrial worker training to internship, and then to formal work. The second is to introduce more good platforms such as the "pilot plan" of Jinjiang entrepreneurs' quality improvement action. Hong Zhongxin, the father of Hong Youjun, Chairman of Jinba Men's Wear, has volunteered to serve as the consultant and class teacher of the "pilot class" and "flight start" since the first phase. In order to cultivate a new generation of high-quality entrepreneurs to contribute wisdom and strength, Hong Youjun himself has also benefited from participating. He hopes that more second generation can participate in the future and find their own career direction.
Jinjiang entrepreneurs' quality improvement action "pilot plan", the second from the right in the first row Hong Jun
If the cause created by our ancestors is a mountain, what Hong Zhijun needs to do is not only to climb the top of the mountain, but also to climb higher mountains to create a new generation of future. Not afraid of high mountains and long roads, the non-stop way forward is the main song of life, for which Hong Zhijun will more firmly shoulder the responsibility and mission, and keep singing and walking; Vigorously "struggle" to live up to your youth!
In the context of the improvement of the country's comprehensive strength in the world, Hong Zhijun has a bigger vision: in the future, there will be more Chinese clothing brands like Jinba men's clothing, which continue to deepen their innovation ability, focus on product strength and enhance brand strength, and show the quality and confidence of Chinese clothing brands on the world fashion stage, Release the strong momentum of China's garment industry from a manufacturing power to a fashion power, and win the international voice matching China's comprehensive national strength and international status.
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