The South Korean Brand Clothing With The Coexistence Of Retro And Classic, All In The New Street Brand This Is Everhat

In a world of blurry boundaries between street clothing and luxury goods, og street Clothing brand Drawing inspiration from the various influences of the furnace, its status has changed a lot. In such a global industry, countless influences and cultural attitudes are gathered in designers Street clothing has become the source of stirring up the aesthetic heat wave and the tipping point of defining the spirit of the times.

Originated from Seoul, South Korea, as a pioneer, this event has found its own position in the global street culture and has cultivated a set of unique aesthetic values in the 12 years of operation. Drawing inspiration from music, art and underground culture, it condenses the vitality and influence of street clothing that always keeps changing. In jongkyu Choi, Nadan CHO and inwook Park Under the leadership of the three founders, this is never the case Korean pioneer The style of street clothing defines the current brand positioning.

　　WHAT IS thisisneverthat?

　　Initial dynamic

Creating a brand of their own is the founders, jongkyu Choi, and Nadan Cho's life goal is that they are not only partners in work, but also young friends. They have been obsessed with Polo since they were in primary school, Dr. Martens and all the vintage brands of the 1980s and 1990s, as well as college students majoring in fashion design, this sense of identity may be the initial strength of this brand. In every video phone call during the period of studying abroad, in the collision of every trend idea, this is the birth of everyThat step by step.

　　Definition and ethos

Compared with a brand, this is evertha is more inclined to develop into an independent organization. We complete almost all products by ourselves. This will be one of the advantages of this brand, and it is also the biggest characteristic distinguishing it from other brands.

　　Aesthetic inspiration

Many of the inspirations come from music, art and various urban cultures, but the biggest inspiration of this event comes from friends and daily life. The people around and daily life directly affect what the designers see and feel. Each series is different, but there is also a connection between them, because ultimately all of these concepts come from our experiences and our daily lives.

　　Meaning of name

The name of a brand implies an ever changing state, which means that change will always come. It represents the thinking process and brand philosophy of the brand. It's a transformation that transforms inspiration into real work in an unconventional way.

"Our generation, create and nurture our own culture"

　　WHAT IS our attitudes?

　　To opportunities

At the beginning of its birth, the model of fashion market is changing at home and abroad. Many designers and brands tried to copy American or Japanese culture in their design, but our generation has created and cultivated our own culture.

Through e-commerce and social networks, people can easily browse and get what they want. This means that the fashion market is no longer restricted and many small independent brands can be developed. In this dynamic market state, we are always looking for a different way to show our brand, which has created the present this is the everhat.

　　To streetwear in South Korea

It's hard for a brand to have a blueprint that can guide you for decades. Hundreds of brands come and go every day. We try not to follow the trend, nor to lead any kind of trend in the market.

"It's hard for a brand to have a blueprint that can guide you for decades."

　　WHAT IS our team?

　　The different responsibilities

In addition to fashion design, running a trendy brand also faces many other things that follow. Inwook is more focused on creativity and design in brand operation, responsible for the creative output of each series and the control of team design. Jongkyu is responsible for the management of production and manufacturing, turning graphic design into 3D product drawings, and working with the team to various parts of Korea and even other countries, looking for craftsmen who can produce high-quality clothing.

Nadan works with the brand marketing team and is responsible for the follow-up work of products - forecasting production volume, operating domestic and foreign e-commerce platforms, managing domestic and foreign markets, and even involving financial work. The tedious daily work of dealing with digital is also a key force in brand development.

　　 The experience

Since the establishment of the brand in 2010, this venture has realized that we need more people to expand our business, and gradually find partners who are trustworthy and can work together. We also need to constantly challenge ourselves to make this brand move forward to the top brand in the world. In addition, for this event, we need to constantly remind ourselves of the nature of love, to design and make clothes that we really love and want to wear every day.

Pay attention to the wechat public account of this event to learn more about brand information. For purchase channels, please identify the official wechat applet platform.