Where Should Network Marketing Start

After six years of business, no one can see that she is a boss with an annual sales of 30 million yuan.

It seems that the entrepreneurship after 2000 is not closely related to hard work. There are no complaints of bitter hatred, no traces of social beating, and even no fanatical desire for success. "If you like it, stick to it. If you don't like it, you will abandon it.".

This trait has been revealed from adolescence: with the results of being able to go to a key high school, I entered a junior college, and after class I opened an online shop and lost 30000 yuan; I've been in the rice circle, and I've been an "old fan head", but I never talk about it after abandoning the pit; Like animation, infatuated with "love and producer", bought a room full of Ye Xiu, Bai Qi, Ling Xiao; Like to play "watch the vanguard", on the national costume ranking.

Because she liked to wear Lolita, she borrowed from her aunt's clothing factory to start a business. She accidentally became a big man in lo circle and made 30 million sales a year.

This is the girl after 00, iron ball. Because of the sentence "I like", she can do it, and she will forget all her past hobbies because of "I don't like it".

one   The post-00s who don't play according to the routine

Tieqiu, formerly known as Du Chenxi, is a cute girl, neither iron nor ball, but she likes to be called tieqiu.

In 2015, tieqiu was 15 years old, and her peers were still reciting the preface to Tengwang Pavilion. She had started to open online stores with her friends. "It's just a fad to earn some pocket money.".

What tieqiu does seems to be fun and capricious. Her high school entrance examination results are enough to go to the local key high school. However, she chooses to go to junior college because she "doesn't want to do papers every day". The teacher of junior college looks at her grades in the whole school, which is a little strange. She asks "why" and "with my temperament, I can't get into the undergraduate course, It's better to report in advance than to go to college three years later. "

While going to school, I opened an online shop and sold wig accessories for lo skirts (Lolita style clothes) with two friends. At that time, the iron ball didn't know what operation was. "It was mainly because of laziness. In fact, the store sold well at the beginning." a year later, because of poor management, the shop closed down. "At that time, there was no sense of responsibility.". She still owed the supplier 30000 yuan, and her parents finally helped her fill in the hole.

After that, tieqiu began to pursue stars. She was once the stationmaster of a popular student's fan station. "I'm an old pink head, and I chased hard at that time." now tieqiu mentions that past is a bit "unbearable" because it doesn't make money and even burns money. She wants to pay back the money that her parents advanced before, although her parents never asked her for it, But she just insisted.

After more than a year of star hunting in full swing, she suddenly started her business and planned to start a business officially.

two     Love burning money can make money

Tieqiu's aunt has been doing online children's wear business. Under the guidance of her aunt, tieqiu began to fight in lo circle. "It's also because I don't do what I like or don't like.".

Tieqiu likes Lo skirts since she was a child. She has a whole room to collect skirts. An original Japanese Lo skirt often costs tens of thousands, which also makes many Lo ladies envy.

A few years ago, Lo skirt was a new thing in China. If there was a lo lady on the street, people would not help looking at it, "just like Han clothes were in vogue at the beginning.". Lo women will call themselves "aliens" because they wear different clothes than others, and those who don't wear Lo skirts are called "Earth people". The distance between them is like a mountain.

Some handmade and iron ball new favorite dolls

A few years ago, there were a lot of Japanese Lolita's businesses, and the price was almost one tenth of that of Japanese skirts. Many girls who liked Lo skirts and were short of money began to enter the domestic Lo skirts.

After several years of popularization and development, in 2017, when the iron ball entered the industry, counterfeit goods had gradually decreased, and now even began to roll in. Each family has formed its own style. Few people go back to the original Japanese version and "dare not sell it very expensive. Now there are some big manufacturers living.".

In the iron ball's view, Lolita has become a synonym for this style. "Alice, who is selling now, is modified from a work of an original painter in China. There will also be" earthlings "to learn from our practice, without any innovation.".

There is a process of pleating for lo skirt. There is no such machine in general garment factories, but the manufacturers of children's wear all want to make Princess skirts, so there will be this machine. "Up to now, there are few factories with this machine.".

If Auntie has provided the iron ball business with a supply chain advantage, then tieqiu's own social talent has provided a fan base for her entrepreneurship.

On Weibo, tieqiu is called "confessional balloon player". He is an outspoken, straight forward Comedian with 430000 vertical fans. He shares Lo dress everyday.

Whether in front of the camera or in private, the iron ball is careless and straightforward, "the reporters who come to interview all smile happily", and complain that they do not make up to face the camera without notice in advance; Also because of the fans' one thousand word thank-you letter, both happy and melancholy, "I feel sorry for her if I don't answer a thousand words, but I can't write it back after a thousand words."; They also cry for several nights because the "tree hole" (the community of Lo circle) said their own things were not good; What's more amazing is that "there are fans who send me banners to praise my dress for its beauty".

This time, tieqiu still didn't know how to operate, but her good character helped her to win a large number of fans. "The first year is 5 million yuan, the second year is 8 million yuan, and the third year is 30 million yuan. The whole family comes to manage the supply chain and warehouse. The iron ball has put its operation and design in Shanghai, and the warehouse is in Xuzhou," because of the good atmosphere of Shanghai Lo circle, Well informed. ".

three    It's painful to do my business

Iron ball always has its own ideas. Once it rains, iron ball wants to make a Lolita style raincoat. So the designer was forced to do it, and it was robbed in a few seconds. An almost visible product was also selected in this year's Taobao creation Festival, but the iron ball refused to be put on the shelves in mass production, "because some fans complained about why the raincoat is so stuffy", which made the operation of the iron ball very painful.

Tieqiu's current team is called version 2.0 by her. There are more than ten people in design and operation, with an average age of 23 years old. "1.0 was disbanded by me.". Because of tieqiu's age, many employees find it difficult to regard her as her boss. "If she is a friend, I'm sorry to say that she's not good-looking." the inaccurate self-positioning has put tieqiu's employees in an awkward situation. They don't know whether to regard her as a boss or a friend.

The same problem also appears in the communication with suppliers. In the past, it was the job of aunt tieqiu to connect with suppliers, but she hoped that tieqiu could grow up. How can a young iron ball beat a sophisticated supplier? In the face of his 2.0 team, the iron ball is very hard hearted and can directly say "it is not doing well". However, in the face of suppliers' repeated delay in delivery time, the iron ball has no way to deal with it. "If you hate to deal with them, greasy uncles should let more greasy uncles deal with them.".

This year, tieqiu began to learn how to make financial plans. Micro blog is still the main front for iron ball fans to operate, and the account number is also managed by tieqiu itself. However, she often makes a lottery for new products with her temperament, which leads to the publicity expenses exceeding the budget seriously. "Before the publicity expenses are more exaggerated", many people think that there are many people in tieqiu's operation team, But in the early years, she was the only one. The randomness of the iron ball makes her operation have to limit her blog authority, "to pass their audit.

Now the ordinary people, that is, the "earthlings" in tieqiu's mouth, have become accustomed to lo skirts. Lo Niang is no longer looking at them in the street, and lo skirts are no longer a "novel" thing. Lo women's purchase of Lo skirts tends to be rational. "This year's market is not good, it's too curly, and nunuli can keep the same level as last year.".

The market sensitivity of iron ball is very high. Before JK uniform became popular in the past two years, she invested a lot of money to make JK uniform and made a small profit. Now she doesn't know if she should give up the market. "If I find a job that is close to home with less money, I will withdraw and take them with me.".

She also sold some of her Japanese version of Lolita. She laughed and said it was because she was too fat to fit in. It may be that she doesn't like it, or behind her cheerful and casual nature, there is a lot of pressure, growth, and warmth that she doesn't want to talk about.