New Shoes In Shanghai

On December 6, Anta nest shoes made an amazing appearance in Shanghai Xintiandi. As a leading brand in China's sporting goods industry, Anta has teamed up with salehe bembury, an internationally renowned footwear designer, to create a new topic of sports vitality and natural symbiosis, Anta nest shoes.

Salehe bembury said he accidentally captured a picture of a bird breaking its shell in its nest, which inspired him with the action and color of the moment.

The theme of nest shoes is "nature is very nest". It runs through the pioneer concept of natural inspiration colliding with urban life. It encourages young people to embrace nature, reap new inspiration and life force in the outdoor, lead the innovative outdoor trend of the city, and inject innovative vitality into the brand.

Anta takes this opportunity to explore the proposition of the balanced integration of city and nature: urban life is noisy and complicated, and nature can inspire infinite inspiration and vitality. Starting from this moment, starting from nature, Anta will implement the sports spirit in all aspects of urban life and lead the innovative outdoor trend of the city.

Under this concept, the "nest" structure is worthy of becoming the main design of this product, and a piece of knitted mesh is soft and comfortable, combined with Anta nest nest stable structure and anti slip rubber? Bottom, which constructs superior performance.

At the same time, "nest" structure, as the finishing touch of this product design, not only achieves its unique visual appearance, but also brings stable wearing experience of nest level.

Young consumers not only pay attention to product performance, but also pay more attention to the output of brand value behind the product, and pursue personality expression and spiritual resonance. According to the relevant person in charge of Anta brand, the nest shoes presented by Anta and salehe bembury are based on the natural outdoor inspiration to update the urban life of young people, and it is an all-round promotion of natural concept.