Zheng Ziqun, Co-Founder Of Hui Orange: Intellectual Property Industry In The New Era Of Intelligence

In November 20th, the Ninth China innovation capital annual meeting hosted by the southern financial and media group and the twenty-first Century economic report was held in Beijing. At the meeting, Zheng Ziqun, co founder and senior vice president of Hui orange, made a wonderful sharing.

Zheng Ziqun talked about the five characteristics of intellectual property in the new era of intelligence. He also pointed out that the intellectual property industry is not a weak industry, but a hot topic of the whole country and society. With the transformation of China made to China, the intellectual property market will usher in a historic turning point.

Zheng Ziqun. Data map

Intellectual property has five characteristics in the new era of intelligence.

Zheng Ziqun believes that today's China has entered a new era of intelligence. New technologies such as 5G, Qu Kuailian, Internet of things, cloud computing, AI have emerged, and have profoundly affected people's lives. For example, 5G is not only a communication technology, it also allows people to upload and download speed has been greatly improved. Most importantly, with such communication technology as the medium, there are also driverless, intelligent medical and smart cities.

"In such a new era of intelligence, the development and innovation of technology drive the progress of society as a whole. The protection of intermediate intellectual property rights is very important. In addition, Chinese enterprises want to have core competitiveness in the world, and products want to have core pricing power in the international market, and intellectual property rights are very important. Zheng Ziqun said.

In the new era of intellectual property, intellectual property rights embody these characteristics. The first is the regional desalination brought about by the development of the Internet. The two is the time flexibility of the transmission speed of communication technology. The three is the invisible enhancement. Before many new innovative products are tangible, machine and equipment, but the AI algorithm is invisible.

Four, replicability is greatly strengthened, and data can be easily duplicated and created. The five is the weakening of exclusivity. Previous products were invented by one company, but now many products and technologies are no longer what companies are, but many companies are co founded.

Industry market space is trillion level.

In Zheng Ziqun's view, at present, the government departments, enterprises and the public have attached great importance to innovation driven development, which is related to intellectual property rights. With the transformation of China made to China, the intellectual property market will usher in a historic turning point.

Just like in Japan, it was once a big manufacturing country. The quality of products is not very high, nor does it have its own brand and core technology. But after World War II, Japan used its own technology to accumulate innovation, and brand construction developed very fast. According to the ranking released by the World Intellectual Property Organization in 2016, five of the top eight patents in the world come from Japan.

At the same time, one of the focuses of Sino US trade friction is the protection of intellectual property rights. The United States launched a challenge to the logic of the development of China's long term marketization technology, which has a profound impact on the international integration of intellectual property rights in China. In the great international situation, especially after China put forward the international strategy of "one belt and one road", it will be an opportunity for intellectual property to go global.

What is the market size of the intellectual property industry? Zheng Ziqun said, first of all, in the aspect of right confirmation, it includes patent application, trademark application, copyright application and so on. China's patent applications have ranked first in the world in eight consecutive years, and trademark applications have been ranked number one in the world for 17 consecutive years.

"With intellectual property related technology policies, government projects, property rights transactions, property rights financing and litigation rights protection, the intellectual property industry will be trillions of markets." He said.

And Hui is an intellectual property and science innovation service cloud platform, the company uses artificial intelligence, big data, Internet to provide intellectual property related services for enterprise customers, last year's revenue reached 1 billion 130 million yuan. In 2018, the transaction volume of intellectual property and science innovation service platform reached 22 billion 300 million yuan, and this year it is expected to exceed 40 billion yuan. At the same time, Hui orange also received several rounds of financing. The current amount of financing is more than 1 billion yuan.

Zheng Ziqun said that Hui orange is the main product of Hui orange. It is a comprehensive intellectual property service system, which integrates 120 million business data and 38 million enterprise data. The core function is to conduct physical examination for enterprises, and enter dozens of pages of reports in a few minutes, including the company's basic situation, intellectual property rights, intellectual property risks, and corresponding coping strategies.

Another core product of Hui orange is the Hui orange brain. Through the intelligent solution of Hui brain, it can provide various services for the government, the park and the enterprises in the area, including the unified issuance of government policies, the centralized declaration of enterprise projects, and the analysis and navigation of the industries in the area.