New Era Of New Heights, Salute 70 Years - SS20 China International Fashion Week Opens

The golden age is brilliant.


Beijing is about fashion.


October 25th -11 2, China International Fashion Week 2020 spring summer series will be held in Beijing. In the next 9 days, special events, events and related events will be held at the landmark venues such as 751D PARK, water cube and Beijing square. The official supporting exhibition will be a high-density attack with DHUB design sinks, fashion forums, news releases, business talks, product orders, trend releases and awarding ceremonies. More than 100 fashion shows and professional events, nearly thirty special events, have assembled more than two hundred designers and related agencies from home and abroad. The scale of this fashion week has hit a new high.


This year coincides with the 70 birthday of new China. The China International Fashion Week Spring Summer Series releases the theme as "Keep Real", which means "keep true me, comfortable with the wind". This theme pays tribute to the rapid development of China's fashion industry in the past 70 years, and also respects the persistence of Chinese fashion designers. Oriental fashion is shining on the world stage, and Chinese original design power can integrate things, connect the past and present, and display a new and unique fashion with a new personality.


New era, new fashion, new height


Hundred years of salute for 70 years


After more than 20 years of cultivation and accumulation, China International Fashion Week has become the highest standard fashion event in China and even Asia. It is an important stage for fashion designers and famous brands to publish fashion trends and create brand image at home and abroad. At present, China's economy has shifted from the high speed development stage to the high quality development stage, and the fashion industry development has entered a new era. The fashion consumption of the Chinese has shifted from the wave to crowd stage to the individuation stage. People pursuing a better life call for the new fashion. The key projects and important festival platforms that have emerged in the major cities all over the country have highlighted the importance and support of the fashion designers, bringing the fashion development to a new height. In the new era, new fashion and new height, in today's founding 70th anniversary, China's fashion industry has come to a new position.


At this special time node, the 2020 spring and summer series of China International Fashion Week, with a grand appearance of 100 events, will bring together the power of Chinese original design power to show a new fashion attitude belonging to the East and the contemporary China. This season fashion week, Zhang Zhaoda, Wang Yutao, Ceng Fengfei, Pan Yiliang, Chen Wen, Zhao Huizhou and other "Golden Summit" designers continued to voice, but also famous designers such as Chu Yan, Chu Yan, Jen, Jen, Jen, amber, and so on. They are more brilliant. They also have "city lights" Fashion Star program, excellent designers of 10+3 SHOWROOM youth designer base plan, and NE, TIGER, LA CLOVER, Ya Ying, EVE CHIA, reds, living in left, JEFEN, imperial seal, white deer language and other quality brands debut.


There are more than 180 designers, including 6 Golden Summit designers and 16 top ten fashion designers in China. Domestic brands come from 15 provinces and cities in Beijing, Guangdong, Zhejiang, Jiangsu, Shanghai, Fujian, Xinjiang, Liaoning, Hubei, Shandong, Shandong, Shandong, Hubei, and Hong Kong, Macao and Taiwan. At the same time, it has attracted extensive participation from institutions such as the United States, Japan, Italy, France, the United Kingdom, Russia, Sweden, Italy, Thailand, Spain, Australia, South Korea, Finland, New Zealand, Hongkong, China and Taiwan. It is worth mentioning that this fashion week has attracted more than 40% of the top designers, attracting more and more young designers and designers.


The flying crane milk powder is known as "fairy tale town". In the exclusive venues 751D. PARK 751 cans can be released in 37 fields to create the most joyful children's clothing world. The city light project continued to voice, linking 13 designers in 4 fashion cities of Shenzhen, Dalian, Hangzhou and Beijing to boost the development of local fashion industry. The DHUB design is a new upgrade, creating a precise commercial docking in the 79 tank, and linking the two major activities of the "China International Fashion Forum" and "Tian Jin Di embroidery, Hua Xia Mei" fashion exhibition. The cutting-edge designers are blossoming, and the 10+3 SHOWROOM youth designer base program continues to showcase excellent new design strength with the combination of shows and exhibitions. In addition, a series of excellent designers will also make a brilliant appearance in the fashion week this season.


China Fashion Week is a diversified, multi-level and multi-dimensional three-dimensional fashion publishing platform. It is a window to reflect the development of China's fashion industry. As a dynamic publication and static exhibition, its continuous expansion and the quality of keeping pace with the times have fully demonstrated the driving force of this platform.


New partners, new content, new awards


The platform has richer connotation and more diversified functions.


Guo Zi's China Trademark Association, the Centennial WWD international fashion news, the national brand flying crane milk powder, the cloud star industry development group of Fuxing, and the famous brand Pierre Cardin's operator Fang Sheng Fashion Technology Group. The participation of Chinese and foreign institutions and the help of a partner helped make the pattern and appearance of this fashion week new.


With the continuous development of the global fashion industry, how to effectively protect the original design, effectively solve all kinds of infringement cases, maintain a good global fashion order and clear the rules of the industry has become a serious topic before the fashion industry and the legal interface. China Fashion Week encourages originality, actively promotes the design of business transformation and nurture designers, so the original protection is the core value of this platform. Based on this, the China Fashion Designers Association jointly organized the conference to discuss with the people from all walks of life in the world the intellectual property protection issues and solutions of the fashion industry, and establish a standardized operation system for the fashion industry. In November 1st, an epoch-making blockbuster conference, the China fashion industry intellectual property conference, was launched in China fashion week. China's fashion intellectual property protection center was launched. It will actively help to establish the right to speak in China's fashion industry. Adhering to the direction of international cooperation and internationalization is an important strategy of China fashion week. As a regular block and highlight of the fashion week, the China International Fashion Forum has ushered in a comprehensive upgrade. The SS20 China International Fashion Week and the 100 year old WWD international fashion news force jointly organized the forum, which allowed the forum to increase its international background and vision on the basis of its historical accumulation, content reserve and influence coverage.


This "China International Fashion Forum" is aimed at "industry innovation", "trend prediction", "brand and market". Three consecutive days, 9 days, a forum every day, invites heavy heavyweight guests at home and abroad to participate in seminars and exchanges, in-depth analysis of the status quo of China's fashion industry and forecast and Prospect of industrial prospects, hoping to set up a bridge for communication between domestic and foreign fashion industry, and help the local fashion industry develop rapidly and steadily.


With the continuous improvement of the living standards of our country and the increasing importance attached by the society and family to the next generation, the Chinese children's wear market is stepping into a stage of rapid development. Since the beginning of this season, the children's wear board, which has attracted much attention, has opened a new model of "flying crane milk powder fairy tale town". It mainly integrates children's clothing, children's products and all activities related to children, mainly for children's groups. This season, 37 children's clothing brand shows will be held. The 751D PARK751 tank with unique artistic atmosphere will be the exclusive official site of "flying crane milk powder fairy tale town". By then, dozens of outstanding designers and more than 2000 young children will jointly interpret the spirit of China, Chinese values and Chinese strength, fully embody the new style of China's baby industry leading the fashion trend.


"China Fashion Awards" since its creation, has become the fashion industry's popular Honor Award. In order to encourage the continuous improvement of Chinese designers and industry support, China Fashion Week has set up the New Designer Award and the Chinese Fashion Technology Award for the first time in the awards sequence. In the future, more emphasis will be placed on professionalism, which will further highlight the influence of the award and the representativeness of the industry.


As a strategic practitioner of Fosun C2M and a deep operator of fashion industry, Yun Shang industry development group takes the lead in China International Fashion week. "YOSUN Yun Shang new designer" will become the most innovative designer award in China's fashion industry. We hope to explore and train the cutting-edge original designers to provide them with comprehensive design, commercialization and commercialization support.


The "Fang Sheng 2019 China Fashion Technology Award", known as Fang Sheng Fashion Technology Group, was first launched as an important part of China Fashion Awards. It aims to promote the inheritance and innovation of Chinese garment technology through the excavation and recognition of outstanding technical talents with outstanding performance in fashion modeling and process technology, and to create a Chinese clothing artisan so as to further promote the development of China's clothing industry in the direction of branding and high quality. The award focuses on fashion modeling, technology, creative design and so on. Each year, the top 10 winners of the Chinese fashion technology award are selected. Among them, the first prize in comprehensive performance was awarded the gold medal of Chinese fashion technology.


Integration of business promotion and promotion of cultural attributes


Help local designers grow and develop


In the launching of the venue, the National Landmark water cube was launched in the fashion week to create a fashion brand national team. In conjunction with the famous business circles, the opening ceremony and brand release of the boutique in Eastern Xintiandi were presented. In particular, the new Beijing square, located in the central axis of Beijing, the city cover of Beijing, was in the forefront of Beijing's most famous Qianmen district. Not only does the folk custom of the front door business circle add a bit of modern fashionable seasoning, but also adds a bright color to the central axis of the ancient capital of Beijing.


As an important window and platform connecting the industrial chain and fashion consumption, China International Fashion Week is offering better opportunities for different levels, especially young designers. This fashion week is set up in the new landmark of Beijing culture, Beijing square, to release the show. It is interactive with the leader of the Wangfujing business circle, the Oriental new world brand Festival. At the same time, some designers have joined the way of "instant show", "net red live broadcast" and so on, which are closely related to the current consumers. The diversified forms of online and offline reflect the attention of designers and brands to the change of consumption, and also reflect the efforts made by fashion week in stimulating consumption.


DHUB design sinks together to display the contents of fashion, jewelry, bags, fashion lifestyle and so on. It integrates product ordering, trend publishing, professional communication and other functions, and has extended services such as channel development, brand promotion, cross-border cooperation, interactive entertainment and so on. In the past 6 years, it has attracted wide attention from domestic and foreign e-commerce platforms, original design and promotion platform and professional buyers. SS20 DHUB design sinks will be gathered in Italy, Sweden, New Zealand, South Korea, Thailand and other countries and regions, including brand names, including men's wear, women's wear, jewelry and so on, and multi-dimensional integration of domestic and foreign resources.


The most potential designer brands from the eighth 10+3 SHOWROOM young designers base plan and 2019 year's "designer of the city lights" will be unveiled in this season's DHUB design collection. During the period, we will create precise commercial docking around the designer's brand, provide on-site one to one communication and various exclusive services, and invite senior buyers and purchasing channel providers to hold a number of business negotiations, media promotion, industry dialogue and other activities.


One hand business culture, one culture carries flag. China Fashion Week has always been concerned about the inheritance and innovation of Chinese culture, focusing on how to highlight local cultural elements in the international perspective, pay attention to the modern application of traditional technology, and carry the banner of Chinese culture and fashion expression. This is a topic that China International Fashion Week has been trying to explain over the past 20 years. Its culture is also the most important symbol of China International Fashion week. This fashion week, Zhang Zhifeng, Ceng Fengfei, Zhang Yichao, Chu Yan, Lin Qi, Chen Xi, Jia Yan and other designers will focus on this, adding new words to the oriental culture's fashion discourse.


During the DHUB design reunion, China International Fashion Week will join hands with WWD international fashion news to hold the fashion exhibition of "Tian Jin Di embroidery and Huaxia beauty". This season will focus on the Chinese traditional embroidery process, and select the precious historical materials of WWD centenary collection. Combined with the masterpieces of famous fashion masters at home and abroad, the famous curators will jointly create the essence of traditional embroidery techniques and express the inseparable historical story of the fashion industry. For 9 days, people can enjoy the past and present of the embroidery of non heritage. In addition, "Tian Jin Di embroidery and Huaxia great beauty" praises the craft and pays tribute to the ingenuity grand ceremony, will also gather the Chinese and foreign famous designer and the brand, will create the most savour fashion event.


In the era of mobile Internet, China International Fashion week once again innovating its dissemination and publishing function. TV media, fashion media, international media and the three major alliances, as well as live platforms, portal websites, industry media and so on, form a strong matrix, focusing on five major communication themes (show trend, focus interviews, forum real-time delivery, highlights activities, fashion week daily life), through quality public content creation and all media communication, to achieve high-quality interaction online and offline, and diversify the latest trend and brand attitude.


The light of city and the spirit of cluster


Synchronized transformation of fashion week platform and big fashion industry


Modern fashion, flourished in the market, is inseparable from the city. A designer from a city combines the temperament of the city with his own style and describes the fashion of a city with a show.


In the 70 years since the founding of new China and the 40 years of reform and opening up, with the continuous enhancement of China's comprehensive national strength, the fashion industry has ushered in unprecedented opportunities for development. It has not only become a new lever for leveraging urban economic development, but also a "new business card" to promote urban construction and enhance the city's image. As a fashion potential, young designers have received unprecedented attention and even become the "image spokesmen" of a city to a certain extent. In 2019, the China Fashion Designers Association launched the "city lights" Fashion Star program with the help of China International Fashion Week platform. The government and fashion institutions in Beijing, Shenzhen, Hangzhou, Dalian and other cities will explore outstanding young designers on behalf of the city.


For example, Shenzhen, big wave fashion Town, formerly known as the Shenzhen garment industry gathering base, was built in 2003. It is one of the six key industries in Longhua District of Shenzhen. "City light" is working together in the big wave fashion town. This time, 7 outstanding young designers were discovered. Not only can they enjoy exclusive support, they will hold press conferences and static exhibitions at the China Fashion Week, and have a chance to participate in the fashion designer of China Fashion Awards in 2019. The light of the city not only embodies the city's support for the design power, but also creates the unique business card of the city.


City and fashion are inseparable, designers and industries are inseparable. The strong strength of China's textile and garment industry comes first from the textile industry cluster which is widely distributed throughout the country. These clusters have specialties and complete industrial chains, and after improving the manufacturing system and quality, what is urgently needed is the added value and energy of design and creativity. The combination of Chinese excellent designers and cluster has collided with more and more sparks.


The supply side reform has been put forward for several years, and the results are initially apparent. As the supply side of fashion products, various industrial clusters are actively exploring ways to upgrade industries, upgrade brands and upgrade operational modes, and gradually create a number of brands that are leading the trend and have high market acceptance. Shengze and Shishi are all representatives of this fashion week. The power of original design and the promotion of local fashion industry have been vigorously implemented not only as the two main lines of China International Fashion Week, but also in the transformation process of fashion week platform.


The vitality of China fashion week comes from the market and from industry. Zhang Qinghui, President of the China Fashion Designers Association, said: "technology, fashion and green are the new labels of China's textile and garment industry, and they are also the orientation and direction for future development. Through the promotion of China International Fashion Week, through the design to lead the transformation of the entire industry chain, leading the industry to high-quality development, this is the direction of China International Fashion Week transformation.


The traditional fashion week system, which continues to the present, is facing the big test of the Internet age, including the transmission of trends in accordance with the links, the authoritative evaluation and promotion of the media, and so on, all of which are faced with severe challenges. On the one hand, sustainable fashion runs through the whole industry chain from production to consumption, and on the other hand, it is also manifested in the sustainable development of the fashion platform itself. Not long ago, the Swedish Fashion Association abolished the biennial Stockholm fashion week. At the same time, the "four big fashion week" continued to adjust, and the international fashion operation system was facing great changes.


While sitting on 1 billion 400 million domestic consumers, they are exploring new models and constructing a new order of China's fashion industry. China International Fashion Week is a carrier. It is moving in the right direction, innovating from the form and content, laying the development path of fashion industry based on China's industrial development mode and the integration of Chinese culture and internationalization in the new round of global fashion pattern adjustment.


Wind and rain do not forget the beginning of the heart. After 70 years of hard work and 70 years of continuous travel, China's textile and garment industry has not only met domestic demand, but also become the core force to support the smooth operation of the world textile industry system. Today, China's textile industry has been standing on top of the world's textile industry. Standing at 70th anniversary nodes, we are closer to dreams than ever before. The future of Fashion China is in your hands.