It Is Difficult For The Underwear Shop To Do These Things.

Underwear store is a high profit and low risk industry. But any industry has good and bad. How to eliminate the false and retain the true, choose a good store and good brand is the key to decide whether an underwear store is profitable or not.

Pick the place to determine the direction of the flow of people and the flow of people.

First of all, you have to know where people are going, not just there. You can spend some time calculating the volume of people in the morning, afternoon and evening in the area of interest. The number of people entering the shops is counted. The proportion of office workers, students and housewives in the people who go through them, and at least on weekdays and weekends, will be able to know the distribution of the crowd. In this way, you can know that your effective customers and potential customers account for about half of the total traffic volume. In addition to where people go, you have to consider how long it takes people to get to your store. Do they have time to go to your shop and take a look around.

Look for locations to check the surrounding environment.

The second step is to check the surrounding environment. The first step is to inspect the surrounding environment. This is to be observed from two angles. One is the businessman's point of view: what are the signs that the site can create performance? What is the fixed population consumption rate? Secondly, from the customer's perspective: will you be shopping here? What kind of people are you shopping here? There are some cool corners in the golden area, and there are also popular strongholds in the secondary business circle. The most taboo place to find is to see someone else succeed, so they want to replicate a shop next door.

In addition, if you can take a step ahead of others to intercept customers on the customer's route, always pay attention to the position of your opponent and find a place that is enough to compete with you. You must remain in the top position. Otherwise, the business may be affected by the downwind of the same nature store. Competition is the eternal theme in shopping malls, and its rule is survival of the fittest.

Look at storefront building is equivalent to live advertisement.

Please look at the shop front with the mood of your first date. Look at it first and look closer. Imagine your shop's feeling in this space. Once the shop name is placed on the sign, will it be conspicuous? Can people who drive the car see it? Can pedestrians notice it on the sidewalk? A good storefront is like a live advertisement, not only convenient for people to find you, but also able to show themselves to potential customers on the road.

In addition, architectural design is also a key point. Is this location suitable for home textile shops? Is it attractive? Some buildings, even in appearance design, are similar to shopping streets, and there may be considerable disparity in detail. Is the quality of the building as good as that of home textiles? Remember, think about buildings from the perspective of brands.

Choose neighbors and good neighbors to make you struggle less.

Customers will think that the quality of the goods adjacent to each other is quite similar, so it is very important to be in the same place with similar brands, because some location strategies are "parasitic". To open a lingerie store next to a big department store and to open a brand store near the top supermarket, customers who often patronize these stores and supermarkets will be attracted to you.

In addition, if you can meet some quality neighbors like video rental shops or dry cleaners, it will be better because these stores have the opportunity of "two visits", people will send clothes to wash, and they will be brought back again every few days. Post offices, supermarkets and banks are also easy to use.

How to choose underwear to join the brand, refer to the following methods

Looking at the core positioning of a company's brand, it should even be called the soul attribute. With the continuous improvement of people's living standards, simple high-quality products can no longer meet the needs of consumers. People are more inclined to spiritual enjoyment than material satisfaction. Whether a product can lock a loyal customer depends on its spiritual identity and belonging.

Two, look at the creative team. Details decide success or failure. A lingerie store should retain loyal customers. There must be an atmosphere that can impress consumers, decoration, or a unique fragrance in the shop, or a song that resonates with the heart, or a spiritual appeal conveyed by the brand connotation.

Three look at training team and terminal operation team. Market is like battlefields. Do we want to smash millet rifles or win regular troops? The answer is self-evident. We need a professional training team with first-line market experience, so that we can grow to be a victorious army.

Four in terms of quality, we must first understand the current market trend, know how to judge the quality of underwear, and whether pricing is reasonable.

Finally, before making a decision, be sure to go to the lingerie join company to see if the company's policies are true and effective and whether the company's strength is strong enough.