What Preparations Should Be Made For The Clothing Store Clearance In Late Summer 2019?

August and September is the time for the sale of clothing stores. In the late summer and early autumn, the summer clothing in the clothing store has not been sold out, causing the stock to pile up, which leads to the new purchase in the fall. How to solve this problem? Proper clothing clearance sales promotion is necessary. If we want to achieve good results in the clearance sale, we need the shopkeeper to prepare for the clearance sale. Now let's take a look.

I think if we can make our clothing store's decoration more vivid, fashionable, and have its own style, it is different from other shops, and ultimately tightly grasp the eye of consumers. This is desirable.

In addition, if shopkeepers cleverly use some props to provide clothing stores with strength, it can be a potential way to increase sales. Therefore, I summed up some good ways to skillfully use props, combined with the essence of experts.

1. increase the light box and neon lights.

As a ground advertisement, light boxes are used more frequently in the daytime and at night, and there are more opportunities to use. Neon lamps are mainly used at night, and the advertising effect is quite obvious. These two ways of expression are mainly used to display the overall image of the shop, and ultimately enhance the visibility of the shop. Therefore, we often see advertisements in the model store.

　 2. window advertising

Window display is a traditional advertising form for displaying products. When franchisees decorate windows, they are more of an atmosphere for making and selling products, so that they can create an affinity on the whole so that consumers can feel the vitality of shops and be willing to walk in and buy products. It is suggested that a more traditional and nationalistic prop can be adopted.

　 3. banners

Banner advertising is a short-term behavior, mainly used in opening, promotion, and some festivals such as the 1st anniversary celebration and reward activities. At the end of the activity, do not let the hang time of the banner too long, resulting in a dull and broken color, affecting the image of the enterprise.

4. sound configuration

Music is very beneficial to the promotion of products. If a shop often has pleasant music at the entrance, it will be very helpful to attract the attention of the consumers outside the door, whether or not they have desirable commodities need to be procured. According to a survey, 70% of people like to shop in music shops. In view of this, in the franchised stores, please play some music suitable for the environment of the shop, and improve the consumer's attention and the time of staying in the store.

The season change is a closing period for the sales activities of the season, and also the beginning of the new season. Whether the season is smooth or not, whether the arrangement is proper or not, has a significant impact on the sale of surplus merchandise and the distribution and sale of the new season's merchandise. Therefore, careful planning must be made when dealing with seasonal turnover.

1, the timing of season change.

Matters needing attention and attention during the season are as follows:

(1) clearing status of commodities in the previous quarter

If the clearing speed exceeds expectations, we should consider changing the season ahead of time. If the clearing speed is slow, we should consider whether the early season can attract customers. If the answer is not optimistic, we should proceed according to the original plan.

(2) the situation of commodity preparation for the new season.

Can the company headquarters deliver goods on time? The situation of commodity preparation will directly affect the season changing operation.

(3) turnover rate of clothing stores

If the turnover rate is low, the season can be arranged first; conversely, the clothing store with high turnover rate can slow down the season, concentrate the surplus goods in the clothing store with low turnover rate to the clothing store with high turnover rate, and grasp the last opportunity to make the goods cleared.

(4) climate change

Season changing is the most elusive time when the seasons are changing. If there is a big change in weather, clothes that are out of season must be put away.

(5) changing seasons in shopping malls

Shop in store must cooperate with the changing season of the shopping mall.

(6) seasonal advertising

Once the season ads are launched, it shows that the new season will be officially launched. At that point, the last season's products should no longer appear in the stores.

2. Pre season operation

The following requirements should be considered according to the pre distribution of goods distribution in incoming goods:

(1) the reasonable capacity of the clothing store, including the display quantity and stock quantity of the store.

(2) the commodity mix plan of each clothing store.

(3) the style and theme of seasonal merchandise planning.

3, seasonal merchandise handling

Because of the obvious seasonal clothing and the faster and faster updating of clothing products, how to deal with the increasing inventory has become one of the most headache problems for clothing store operators. If you don't deal with it, the longer the goods are pressed down, the more devalued it will become worthless. If it is sold at a low price, it is also very important for the customers who are not buying the product before, especially for the clothing store which is mainly based on familiar customers. On the other hand, selling will also affect the brand built by the garment manufacturers and affect the future cooperation with the suppliers. Then, how should clothing stores handle the increasing season clothes?

(1) moderate sale

It is unrealistic for any clothing store to achieve zero inventory. Therefore, we can master the rhythm and do some proper sales activities at the right time; for example, group buying, VIP sale, issuing coupons, rush buying at the time, holiday promotion and so on are good ways. Generally speaking, such a method will not damage the reputation and image of the operator, nor will it affect the relationship with the supplier.

(2) timely transfer goods with wholesalers.

Xiao Chen, who runs a brand of children's clothing, has opened stores in Beijing for more than two years. Her secret to prevent inventory is to contact with wholesalers in time. When changing goods, she insists on a small amount of money, and gives rules to shop assistants. As long as new styles are not inquired in 3 days or sold within 5 days, they quickly return to other wholesalers for other colors or styles. At present, the competition in the wholesale clothing market is very intense. Wholesalers usually allow other colors or styles to be replaced in order to sell as much as possible. For those wholesalers who are not allowed to change, little Chen Shijian will never take the goods. In her words, this method of preventing goods not only brought the biggest cash flow to her, but also brought new styles to the shop, attracting customers' attention very much. Of course, there is one drawback to doing this. It is to look at the face of wholesalers from time to time.

(3) diversified operations in off season

"200 yuan into the clothes, now 180 yuan are sold." Before September, Xiao Liu, who runs a brand of women's clothing, began to clear the storehouse and sell it in a big way. She said she would rather lose money than press goods, which is a sales principle for the off-season clothing. The main reason is to keep the rent for two or three months and stick to the peak season.

Xiao Liu's clothing store will not enter the season's products until the season changes, so she will steal the clothes shop secretly and turn to those busy season products. For example, she will put some of the leather bags, trinkets and other accessories in the prominent position, such as earrings, necklaces, bracelets and anklets, and design cute cartoon bags, canvas bags, etc. Although earn little money, the profits of individual commodities are still very high, and the commodities that are eye-catching are easy to attract passenger flow. Sometimes people will not be able to get busy when they are busy. In the words of Xiao Liu, there is still a suitable business to do with a little bit of brains.

(4) looking for special sales channels

When the existing sales channels are not enough and can not digest inventory, we can consider opening up other forms of sales channels for target consumer groups.

Zhang Hao, who specializes in brand sportswear in Chengdu, has been very upset recently because the backlog of hundreds of outdated sportswear has taken up a lot of money. Through the retail market, it is clear that these stocks can not be sold in the short term. Later, Zhang Hao found a way. There are several major secondary schools near the shops, and the students are obviously the main consumers of sports wear, and college students generally wear famous brands, but many students can not afford brand name sportswear because of economic problems. Zhang Hao was introduced by a friend of the City Sports Bureau. Contacted more than 10 school sports associations, sports departments or teachers responsible for sports equipment. He sells sportswear to schools at below 30% of the retail price of the market, and his colleagues give 10% commission to the relevant sports directors. This is a good thing for both sides.

Second, there are also some companies that specializes in acquiring stock products, and set up professional stores for inventory sales, and shop operators can also consider working with these companies.

(5) exchange advertising with stock.

There is no doubt that advertising can definitely enhance the reputation of the operator. If advertising is often done, it can get a certain degree of support from the supplier, and a lot of multimedia is allowed to use goods to offset advertising fees, which is conducive to the operator's future business activities, belonging to the immediate loss and exchange of future earnings.