What Are The Prerequisites For Opening A Clothing Store In 2019?

Golden nine silver ten, the annual September and October for the clothing industry is the peak season for business and opening season, many clothing owners choose to open a new shop at this time. For experienced clothing people, it is natural to open a new store, everything is in control, but for newcomers, it is different. What are the necessary conditions to open a clothing store? These are all ignorant, today Xiaobian will tell you about the necessary conditions for opening a clothing store.

　 01

Source of supply

Now is the era of oversupply. What kind of goods are available? There are too many sources of goods. In other words, there is no source of supply, because before defining the source of goods, we need to make clear the following points:

1, customer orientation: who are we going to sell to? What style and occasion do you wear?

2, price: to determine the price range of products, 100-500 or 1000-3000 also determines the source of goods is different.

3, group cargo: there are many kinds of goods to choose from, but how to organize the products in a sense of series and to divide the bands according to their styles requires a very professional cargo capacity.

　　 02

Trading Area

Now is not a time when "wine is not afraid of alley". Business circle is very important. If you choose the right business circle, business will be half done.

1. competition distribution

After the location of customers, we must determine what the competing stores are. How about sales? And so on, in general, the same shops will open together and they will kill each other. Competition is the driving force and competitive power is the most popular among consumers. There is more nuance in competition, which is the difference that millennial consumers most want to pursue.

2, business district positioning

When the consumer group is determined, it is necessary to consider the location of the store and the environment of the business district. Whether a store can develop well in the future, choosing the business environment is the key to success. The rent of different business circles is different, which is a decisive factor for future pricing and shop decoration style. Such as Beijing Sanlitun business circle, a gathering place of fashion trend; China World Trade Center is a high-end business type business district; Jin Bao street is a high quality boutique business circle. So different business will bring different goods structure and shop image, but also will affect the personnel management and service management in the later stage of the store.

3. sales task

The positioning of business circles directly affects the formulation and decomposition of sales tasks. The number of tasks required is different from that of goods, and the price range will be different, which will directly affect the sales performance of the entire store. Therefore, the decision of the business circle is also the premise and the most rational basis for the formulation of the shop sales task. Of course, the sales task is also related to the wages of the clerk, so the selection of the business district is really important.

03

Visual service

After the target location and business circle have been identified, visual merchandising is an important factor in deciding whether your customers will enter the store. So we should use the new four-dimensional visual marketing idea to attract your customers and stimulate their impulse consumption.

The design of LOGO

Shop logo is a long-term business card, like people's name, often be called, but also be remembered. The logo design of the store is also simple and easy to read. It can also use pictorial designs to design some pictographs, but it can not deviate from the brand positioning. The name should be smooth and concisely, logo should be concise and concise. Logo is like a visual hammer, deeply penetrating into the consumer's heart.

04

Brand operation

It is not easy to open a clothing store. It is not easy to operate. It requires the management of goods management, display management, personnel management, and later management. A truly run shop must have a train of thought and a mind.

1, store management

A shop wants to develop in the long run, so as a business operator, it is necessary to establish a complete store management mechanism, a perfect inventory system, a good department executor, a businessman's cost control mentality, and an annual budget development plan. All these are related to the future development of the shop.

2, personnel management

Good shop assistants and salesmen can lead the whole store forward very steadily, but as the core personnel of the shop, they also need a sense of belonging and learning needs. Therefore, they can not simply let the salesmen pay, give the staff the warmth of their homes, give them room for promotion and study time, have a reasonable reward and punishment system and work system, and establish a more flexible competition mechanism, so that they can be healthy and maintain the hearts of the shop assistants.

What are the prerequisites for opening a clothing store in 2019? After reading the above Xiaobian sharing, do you have any mastery? I hope the above contents will help you to open the clothing store owner.