The Four Taboos Of Clothing Shopping Guide Sales You Lose The Order Must Be These Four!
The first feeling of customers to the store not only depends on the image of the store, but also comes from the working attitude of the shop assistants.
Many shopping guides will unconsciously produce uncomfortable behavior and language for customers. Here are the four taboos of shopping guide selling goods. If you are unfortunate, you must pay more attention.
After entering the store, I kept talking in the customer's ear
"Hello, what do you want to buy? I'd like to introduce it to you. I'd like to recommend this one to you. It's a new style of our store, which is made of XXX fabric..."
As soon as the customer enters the door, he is pulled by the shopping guide. Listening to a lot of introductions in the fog, he is not in the mood to buy.
analysis:
When shopping guide recommends products to customers, most customers will not believe the description of shopping guide, and the more sales guide tries to promote, the more distrustful customers will be.
Many customers think that the service enthusiasm is not reflected in this way. When consumers have questions, the shopping guide can give professional answers, which is what they want.
As a shopping guide, you only need to actively provide guiding services, but you can't bear the enthusiasm. What customers need is a free and stress free shopping environment.
Customers are always cold when they look at the goods
Walking to the store, the customer felt very interested in the product in front of him. Before he could wait to have a closer look, a figure had already lurked beside him: "this is a certain type, and the material is particularly good..."
Customers are frightened and afraid when they visit a shop. They are afraid that someone will suddenly appear around them. Opening up is a product introduction.
analysis:
The sincere and friendly attitude of shopping guide is indeed very important, but it can not be excessive. It is enough for customers to get a patient answer when they need it in the shopping process.
For example, you can ask "can I help you?", and if the customer makes it clear that he or she doesn't want to, don't keep following. But if customers have questions to ask, they must answer them patiently and smile at each other.
Sometimes they don't really need a shopping guide. They just want to go around at will. As a shop assistant, they should learn to observe what they say. When a customer stops to look at a certain product, it indicates that he may be interested in the product. Or when the customer looks up for a look, he may need to ask.
Encounter this kind of situation, shopping guide needs to take the initiative to serve customers.
Sometimes shopping guide only needs to do their own job well, appear when customers need it, and keep a proper distance when consumers don't need it, so as to win the respect of customers.
Not paying enough attention when receiving customers
When the shopping guide receives customers, his eyes are always staring at the customers who have just entered the store. He wants to have three heads, six arms and eight mouths. One person grabs all the customers, eating the dishes and thinking about the ones in the pot.
As soon as the customer enters the store, the shopping guide immediately looks at the customer with his eyes. He clearly writes four words "you can't afford it", and then there is no such thing.
analysis:
Every shop has a peak period of business. In this period, customers can't get considerate service because of the poor reception of shopping guide, which reduces the satisfaction of customers and causes complaints and even loss.
As a matter of fact, customers can understand that shopping guides are busy because they are busy. The key is that we should not neglect customers' language behavior, let alone measure whether customers buy or not according to our own standards of vision.
The personal service of shopping guide seems to be taking the initiative, but in fact it may lose more.
If the shop assistants are not enough and there are many customers, the shopping guide should take a sincere attitude to inform the customers. For example: "I'm really sorry, there are many customers in the store today. You can have a glass of water first, read the product introduction, and call me if you like."
The customer paid no attention to it
When a customer just enters the store, you treat the customer as God, and even the shop assistants are willing to go around her. It doesn't matter when the customer finishes the account, and there is no one to say hello when the customer leaves the store after settling the account.
This kind of situation can make the customer feel very sad, the result is: you never come back.
analysis:
The attitude changes greatly before and after the shopping guide, which will make customers question whether they have made the right choice or paid a reasonable price. Customer payment is not the end of the business. Customer satisfaction is the real pursuit of shopping guide. At the same time, it will reduce the return rate of customers.
The customer who has already traded is your regular customer. Even if she checks out, you can provide considerate service, which will make her want to buy things in your shop again and generate her desire to recommend friends.
We need to adjust our behavior to be good to him before buying and better to him after buying. Only in this way can customers feel that they are really good to him, not just for profit.
Thank you for coming "Take your time, welcome to visit next time!" Can leave a good impression on customers.
To be good to customers before payment can only make customers satisfied, and to be good to customers after payment can make customers moved!
Moving is the highest level of service.
In fact, when you do shopping guide, you should treat customers as yourself, and your service quality will improve a lot.
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