The Front Warehouse Has Always Been There But It Has Nothing To Do With You.

According to media reports, the front compartment is not something new, and many curious people become new things and even life-saving straw in many people's eyes. The front warehouse has always been there, but it has nothing to do with you.

The warehouse is designed to facilitate delivery and avoid repeated remote handling. When large families often have no time to take care of their families, they separate household chores and let babysitters take part in their functions.

Many families need more nannies, and the quality requirements of nannies are also getting higher and higher. At this time, there was a professional home service company.

Housekeeping companies control many nanny resources, and control many large household resources. In order to better serve large households and some retail investors, domestic companies begin to optimize their functions.

Large families almost all the room cleaning, cooking, commodity procurement and other links to the nanny to complete; retail investors employ time workers, regular or irregular cleaning.

In order to better serve the customers, the housekeeping company will have a service point in the neighborhood. The family needs a bucket of oil, which needs to be rolled up, and the babysitter is directly distributed to the customer's home to save time.

When the delivery volume is bigger and bigger, the delivery capacity of the domestic company reaches a certain scale and has the retail function. At this time, housekeeping companies change their errands into the retail market and become another force.

Housekeeping companies are different from traditional retail channels.

Housekeeping companies are people looking for goods, traditional retail channels are goods to find people.

When traditional entities shout no one's traffic, it's mainly because they don't know why customers don't come to buy things here, rather than really no one's traffic.

When the traditional electricity supplier shouted no traffic, it was mainly that there were no more customers to buy things repeatedly, nor did they really have no traffic.

Domestic companies have a large number of customers, and they need a lot of goods, but they can not find the right goods.

With hundreds of millions of people in the family, the toilet paper used is actually the same as the thousands of cock wires in the moon. If the fans know it, how can it be?

Homemaking companies are the main demands of Home Economics and lack of retail logic in design. In the early stage, the demand for shopping was vague according to customers' needs, and SKU dispersed, resulting in insufficient bargaining power.

Shopping actually takes the role of running errands, making housekeeping premium through the integration of nanny labor.

From domestic premium to retail profit, in fact, it is a long way for domestic companies.

The difference between homemaking and electricity supplier delivery is that the electricity supplier has the cost of running errands, and the cost of performing is high. Housekeeping companies integrate nanny labor and deliver them to customers' homes at a low price.

Especially in the following years, the electricity supplier delivered the goods to the house and met the wall, and began to return to the mode of delivery to the cabinet, delivery to the store, etc., and the distribution of the hanger was still fascinated by the other modes of distribution. The self distribution and distribution mode began to rise.

The self built distribution team seems simple, but it can never break the trust gap. Not many people will be willing to let a strange man deliver goods into the home. Who knows what he wants to do. Babysitter delivers furniture into furniture with natural relative trust.

The home economics company can divide into a profitable retail business.

The customers of domestic companies have high consumption, low price sensitivity and willing to pay premium for services, which are the customers of many high-end products. Coupled with the daily demand for high frequency products, it gradually formed a retail product line.

High end customers often do not trust babysitters when hiring nannies, and there will inevitably be kickbacks. Customers can directly see the price of products by placing orders on APP or small programs. Transparency increases the favor of domestic companies, and lets the nanny take the lead back from the front warehouse. A complete link is formed.

Domestic companies gradually evolved the front warehouse model. There are many models for calculating the distribution cost of the front warehouse and so on, which are not necessarily set up for the early positions. It is only possible for the retail enterprises to transform the front-end positions.

High end customers are limited and the base is too small. At this time, the front-end storehouse, which cut the young potential customers, suddenly emerged. Whether it was Pu Pu supermarket or other rush storefront, it began to become a latent force in 2018.

Pu Pu model is not only because it directly cuts the middle end of the base, but also has more retail genes than traditional home economics companies, so the lethality is even more sharp, causing the whole retail market to cause shocks.

After entering 2019, if you don't talk about the position, you will be abandoned by the market.

At the same time, retail enterprises began to reverse into the front storehouse.

The most painful thing for retail enterprises to enter the front warehouse is the high cost of backstage and the high cost of distribution. Most of the empty front-end stores are essentially empty retailers, which have no way to resolve background costs and delivery costs.

The problem of the front warehouse is the weak supply chain capability and the ability to negotiate the supply chain through a large sales base. Under the capital support, the company will expand rapidly and raise the bargaining power. At the same time, constrained by domestic business and genes, there is no way to fully extend it.

Like Ding Dong buying vegetables, the nature of the enterprise has been removed from the family's political arena, with multiple genes and multiple tests. Its development path is also an innovative process of continuous exploration.

The front warehouse is a kind of sales mode that meets the needs of consumers, and the market has a relatively large population base. For some enterprises, it is a draught. For some enterprises, it is necessary to integrate the consumer end, the supply side and the logistics terminal. Not every enterprise has this gene, which is totally different for each enterprise's design path and profit path.

Although the draught is in, but it is not necessarily your draught, the enterprise running against logic will inevitably get lost in the wind.