Order Volume "Cliff Type Down", Jiangsu And Zhejiang Weaving Industry Inventory Over 40 Days.

Speaking of whether business is good or not, the answers given by all walks of life are almost unified. "Business is becoming more and more difficult." It is almost the same as ours. By analyzing the trend of the total retail sales of consumer goods released by the National Bureau of statistics in the past ten years, we can see that people's consumption has indeed changed.

Although the total retail sales of social consumer goods are growing every year, the rate of growth is declining every year, especially in 2018, and the growth rate has dropped from 10% to 4%. And the downward trend of growth will continue, that is to say, the growth rate in 2019 will be even lower than that in 4%, or even negative growth. Macroscopical economic data are expressed in all walks of life in our country, that is, people are less and less willing to consume, so our turnover has stagnated or even declined.

"Clothing, food and shelter" has always been a demand for people and an important part of daily consumption. It can be said that the changes in consumption of clothing, food and housing are exactly the same as the total retail sales of the society. Of course, the consumption of clothing in the same line of textile industry has not escaped the downward trend.

The market is weak, so it is hard to go against the trend.

To say how bad the market is, every cloth boss has an endless stream of "bitter water". According to a boss who has been engaged in textile trade for more than 10 years, his annual turnover is very fixed in the past ten years, basically around 20 million, and the profit must be more than 10%, so that he can get 100 thousand pieces of his merchandiser a year. But the change of turnover in the last two years can not be called cliff clipper fall. It should be a direct plunge. Now there is only about 2 million turnover in a year. The 90% decline is amazing.

The scale of weaving in Jiangsu and Zhejiang has been one of the top in China. The once proud cotton weaving factory is also somewhat confused when faced with more than 40 days' inventory. The head of a weaving factory with more than 1000 units told us that they would rather pay 80 yuan a day for workers' holiday, and also cut down production and stop production because the inventory is too high and the financial pressure is too great. The bad situation in the upstream has made Qian Shu's "withered and withered" state. Full load production is no need to think, can have a 7, 8 or so of the operating rate is pretty good, after all, many factories are still struggling around 5% of the start-up rate.

Be prepared for danger when you are in peace.

All cloth owners face the same market, but the result is quite different. In addition to all kinds of complaints, there are some encouraging news on the market. Some traders developed new varieties, made a turnover of 30% year-on-year growth, and a grey cloth factory produced sixty thousand meters per day, but still kept balance in production and marketing. A careful comparative study of these different performance enterprises will find that their consistent business models determine their different results today.

Turnover fell from 20 million to 2 million. In the past ten years, it has come to the present by relying on orders from one customer. This is no doubt that "eggs are put in a basket", and the basket is now down, and the egg is broken. Ten years ago, it was a time when customers were everywhere. But this company did not seize the opportunity to expand more customers, and missed the possibility of expanding the enterprise. Even now, it is almost useless to actively develop customers. After all, their conventional fabric varieties have no advantage in homogenization competition.

On the other hand, in the off-season, enterprises that are still able to "open up territory" or "steady and steady" have the same characteristics. First of all, rich fabrics can produce dozens or hundreds of varieties at any time. Of course, this is also inseparable from the R & D capability of enterprises. When the polyester taffeta in the market is out of order, the simulated silk is ready, the silk is not ready, the elastic fabric is up again, and there will be cotton and silk. "You sing me on the stage" stirs up the whole market, depending on whether your catalogue can relate to the products that are selling well. Of course, the most important thing is to have a certain customer resources, absolutely can not rely on a single customer. We should enrich our customers by means of exhibitions, networks, acquaintances and so on. Finally, from domestic to international, large and small customers form a large customer base. Differentiated customers increase the ability of enterprises to resist risks, so that their orders can be "not bright in the East".

In the off-season, a sieve is selected, and those who are busy with "counting money" in the busy season and relax slack are selected and kicked out. And those companies that are always worried about it will be temporary even if they are frustrated now. When the market shuffle is completed, it will be a brand new face and a complete cake.