Zara: Vietnam Has 1 Trillion And 700 Billion Revenue In Three Years, And It Is Eye-Catching In Clothing Brand.

Friends of Vincom Center in the first county of Hu Zhiming, Vietnam, will surely notice the Zara Gate store on the first floor. The brand Zara, which was evaluated by Vietnamese consumers as "fashionable, reasonably priced and full variety", was officially launched in September 8, 2016 on the first store in Vietnam in first counties, Vincom Center, Hu Zhiming. It was less than 3 years ago, and the sales revenue in 2018 has reached 1 trillion and 700 billion Vietnamese shield (RMB 500 million yuan).

Zara first year after the opening of Vincom Center in Hu Zhiming city in September 8, 2016, Zara Hanoi opened in November 9, 2017. It is also in Vincom Center. It is Vincom Center on B Tri Tri Road, and its stores are 3 storeys, with a total area of 4500 square meters.

Zara is a Spanish brand belonging to Inditex group. Inditex ranked first in Spain, surpassing the US GAP, Sweden's H&M, and Denmark's KM to become the world's top apparel retail group, with a total of 8 clothing retail brands, and Zara is the most famous among the 8 brands.

Zara, the clothing brand, started in a small clothing store in the remote town of northwest Spain in 1975. Its founder is Amancio Ortega. After years of development, it has found its own model of Precise Fashion with its unique fashion in the fashion apparel industry. It also aims at the consumer groups that can buy branded clothing at a price that can be bought by the civilian population, and has grown to be the world's leading fashion brand in 2000 stores in 90 countries.

Zara boss Amancio Ortega earned $79 billion 100 million in 2016, ranking on the Forbes billionaires list more than Microsoft's Bill Gates. Amancio Ortega, the European richest man, had to drop out of school and become an apprentice at the age of 13. In 1975, he and his wife Mera decided to start making clothes, and wanted to be called Zorba (from a movie called Zorba the Greek), but a nearby pub had used the name, and they had to rename it as Zara.

The success factors of Zara can be divided into 4 parts: 1., having a large group of designers; 2. of the companies have 9 garment factories; 3., the delivery speed is fast, from the new planning to the production and production, the fastest can be completed within a week; 4. of the business way is a small variety, every 3 weeks, all the clothing stores must be completely renewed.

The price is popular but has brand and quality assurance. This business philosophy is somewhat similar to that of Japan's UNIQLO; H&M is also a cheap quality brand route. The three brands of UNIQLO, H&M and Zara have already landed in Vietnam's clothing brands. Zara is the youngest brand (UNIQLO was founded in 1949, H&M was founded in 1947), and Zara chose the global clothing giant Inditex as its parent company, which undoubtedly laid a solid foundation for its global development.