Hundred Years "Beijing Textile" Butterfly Change Fashion Creative Industry Park

Yesterday afternoon, the J-Park Jinggong fashion innovation park, which was transformed from the textile warehouse, was officially opened and became another gathering place of the fashion industry in Beijing. Newspaper reporter Deng Wei photo

Tiantan shirt, bronze cattle underwear, snow lotus cashmere, Raymond suit, iriran down jacket... The prosperity of traditional textile industry has witnessed the improvement of the quality of life of Beijing people. With the coordinated development of Beijing, Tianjin and Hebei, and the slow pace of non capital functions, the garment printing and dyeing processing industry has completely retired from the capital, and the Beijing fashion holding company, formerly known as Beijing textile, is also turning around.

Beijing fashion holding's Jinggong clothing group is located in Fengtai's textile warehouse. It is transformed into a J-Park Jinggong fashion innovation park, which integrates many aspects of clothing design, fashion training, fashion culture exhibition and display. It was officially opened yesterday afternoon, becoming Fengtai District's first fashion creative industry park. So far, all the production and storage sites of Beijing fashion holdings in the city six area have been upgraded to focus on cultural and creative, creative design, and high-end fashion collection.

Create new landmark of South City fashion

Jinggong fashion innovation park, located in the east of xinfatidi bridge, ushered in the first guests to open the garden yesterday. After entering the park, the fashionable atmosphere has come to the surface. The transformed factory buildings have been covered with various colors of "new clothes", and brick water towers and other buildings retain their original style and green plants. The air trail can overlook the scenery in the park, and the space of R & D center, fashion side accessories room, T stage show, LOFT office and net red studio are all available.

In the international fabric shop, the colorful top brands of fabrics are displayed one by one, and the designers hand over the fabric and scissors. The lines of a fashion line on the design drawing are on her hands. The process of ordering, cutting, making and developing samples can be realized in the park. At present, more than 30 enterprises have reached the intention to enter. After the opening ceremony of the opening ceremony, a Jinggong brand custom product series shows on stage T, giving the audience a feast for the eyes.

No one can imagine that the latest gathering area of creative industries, which combines culture, fashion and technology, was formerly used by Jinggong group for more than 40 years.

"In recent years, Beijing Industrial Group has focused on the integration of culture and fashion in the transformation and development, especially in brand transformation." Jinggong group party secretary, chairman and general manager Li Yaodong introduced Beijing industrial group to speed up the layout of cultural and creative industries, and transform old warehouse into a fashion industrial park with the function of "flexible supply chain". The Dahongmen area adjacent to the park is a breakthrough for Fengtai District to ease its non capital function. The new park will also guide the transformation and upgrading of the traditional garment industry and promote the rapid development of Fengtai District's cultural industry.

Fashion industry talent gathering place

Planted phoenix tree, attracting Phoenix. Jinggong fashion innovation park will serve as the "center for higher education cooperation in central and Eastern Europe" of the school of architecture and art of North China University of Technology, Beijing Institute Of Fashion Technology's "innovation and entrepreneurship practice base for university students" and the "innovation and development research base" of Beijing Union University business school, so as to train talents in fashion industry.

According to the plan, the park will also bring talents into the park education and training center, and increase the output and introduction of talents along the belt. Coffee, catering and other living facilities will also be stationed in the park, which will provide apartment support services for the entry of talents. In the next 3 years, Jinggong fashion innovation park plans to cultivate 100 fashion industry designers and incubate 100 fashion culture enterprises. The designers and enterprises can enjoy 1 years' free service platform and preferential services.

According to the introduction, Jinggong fashion innovation park has been put into operation. It is another important achievement of Beijing fashion holding to promote cultural transformation, transform the layout of fashion industry and integrate into the national cultural center. Jinggong group will continue to explore the development direction of cultural and creative industries, further integrate industrial elements through the replication and output of parks, gather high-end innovative talents, transform and promote innovation results, and effectively drive consumption demand.

Transformation of old textile industry into new literary creation

According to the catalogue of industrial prohibition limits in Beijing, the textile printing and dyeing industry has been included in the industrial scope that is resolutely eliminated. Since 13th Five-Year, as of the end of 6, Beijing fashion control has adjusted 21 out of the disadvantaged enterprises, and has actively eliminated 25 production enterprises that do not meet the strategic positioning of the capital city. At the same time, it has accelerated the layout of enterprises in terms of brand operation, cultural creativity and information technology, and 23 new investment enterprises.

Traditional textile printing and dyeing, garment processing and production have turned to the outside of Beijing, and the industry has become a new format for the old state-owned enterprises. The second cotton textile mill in Beijing has been upgraded to Lai Jin culture and creative industrial park. The warehouse of copper bull material company has changed to Beijing copper bull movie industry park.

Wu Li, secretary and chairman of Beijing fashion holding Party committee, said that during the "13th Five-Year" period, Beijing fashion holdings will focus on brand operation, cultural creativity and information technology, and promote industrial transformation and the development of fashion industry.

Specifically, Beijing fashion holdings, on the basis of continuous operation of Laijin cultural and Creative Industry Park, bronze bull movie industry park, Yongle Wen Zhi Park, Jinggong fashion innovation park and Huairou Yang Song Guanghua visual Industrial Park, will highlight the characteristics of park construction, fine management of garden area management and value-added services of the park, innovate the operation mode, and speed up the project of the Huairou and Huairou movie base.

From industrial manufacturing center to cultural innovation and fashion center transformation, Paris, London, New York and other international metropolis have undergone changes. This year, Beijing fashion holding will continue to host the 2019 Beijing fashion week, which will provide a platform for Chinese and foreign designers to exchange and display. Jinggong fashion innovation park will become the Beijing Fashion Week conference venue for the first time, bringing more fashionable and innovative elements to Beijing Nancheng area.