FILA Signed Mu Mu Guangxi, As The Spokesman Of The Trend Movement.

In June 26th, FILA announced the signing of Kimura Hikaruki as the spokesman for the trend movement. FILA's Trend Sports sub brand FILA-FUSHION, in official micro-blog, said: "she is a new favorite of models, fashion, and international ICON. She is born with a high level of air, easily harnessed plural plasticity. She is about to uncover the mystery and join FILA FUSION in the light.

Kimura Hikaruki is now 16 years old, and is the famous actress of Japan, Takuya Kimura and Shizuka Kudo. In May 28, 2018, Kimura Hikaruki announced her debut as a model and became the darling of fashion. Not only did she become the first Japanese ambassador for Chanel (CHANEL), but also became the youngest ambassador in the history of Bvlgari (BVLGARI), and also the first Japanese spokesperson for Bvlgari. In October 15th last year, 74 newspapers in Japan launched an interactive advertisement and chose Kimura Hikaruki. Kimura Hikaruki has been on the cover of China's "bazaar" with China's popular idol.

Yesterday, Kimura Hikaruki opened micro-blog, the first content forwarded the content of FILA, the official declared himself to be his spokesman.

FILA, founded in 1911 in Italy, has a history of over 100 years and enjoys a reputation in tennis, golf and outdoor sports. In the second half of 2007, FILA transferred all rights and interests of FILA brand China (including Hongkong and Macao area) to BELLE for 48 million US dollars. In 2009, Anta acquired FILA from BELLE's Chinese hand. Anta has exclusive FILA brand management rights in Greater China. Thanks to the success of FILA, Anta has identified a multi brand strategy. Several brands of DESCENTE, Sprandi and Kolon Sport have emerged in the group's multi brand matrix.

At present, FILA owns many entertainment star spokesmen, including Wang Yuan, Ma Sichun, Huang Jingyu, Chen Kun and so on. Besides FILA, there are sub brands and series of FILA Kids, FILA FUSION, FILA ATHLETICS and so on. The signing of Kimura Hikaruki is the performance of FILA to continue to tap the trend movement and the young market. Author: Liu Nanqi