Samsung Clothing: Promote Brand Innovation And Enhance Brand Strength

In May 10th, sponsored by the Jinzhong municipal market supervision and Administration Bureau, the Jinzhong Federation of trade unions and the municipal brand innovation strategy leadership group jointly organized the "China brand day" series organized by the Jinzhong quality and brand development research center at the workers' Cultural Palace.

Guo Jianwen, inspector of the provincial market supervision and administration, Gao Hang and vice mayor, attended the event.

The theme of the campaign is "promoting brand innovation, building a strong quality city", "brand deciding development, innovation leading the future", "Jinzhong brand and world sharing" as the theme. It is divided into three parts: the first batch of Jinzhong brand innovation achievement conference, the brand development forum and the independent brand experience exhibition area. There are 64 enterprises and 700 people.

Shanxi general tiger Folk Culture Communication Co., Ltd. mainly engaged in folk culture and costumes, clothing, represented by the general tiger folk handicrafts, inherit and protect folk handicrafts, and inherit and develop folk skills full of unlimited business opportunities.

As a well-known self owned brand enterprise, this activity carries out its own brand experience display in the workers' Cultural Palace Square, and promotes cultural promotion and brand building in the form of physical display, cultural deduction, online shopping experience and so on.

The company takes the responsibility of inheriting the left hand folk handicraft as its own duty, quietly dedicating more than 20 years to restore this ancient and exquisite folk treasure, adding color to the "Chinese folk art town" of Zuoquan, so that this ancient exquisite skill, irreplaceable Kungfu and profound cultural connotation should play its due cultural effects and economic benefits. It has been diligently developing and innovating, and has won the national master gold medal for many times, and has been awarded the title of advanced enterprise of provinces, cities and counties for many times. The chairman of the company has won many labor models, such as the labor model, the ten reemployment leaders, the top ten female enterprises and other honors, so that the left hand folk handicrafts can go out of the mountains and go abroad.

In recent years, our city has attached great importance to brand building, and has made every effort to promote brand innovation. It has provided the "Jinzhong model" for the brand building of the whole province, and has played a leading role in the future brand building. It has accumulated the basic kinetic energy for the high quality development of the whole city.

Next, the company will continue to strengthen brand building, deeply cultivate brand innovation achievements, and promote Jinzhong brand innovation to a new level.

(Chen Feng)