Wuxi Hongyuan: "Century Craftsman" Boutique Exhibition "Hundred Years Hongyuan" Blueprint

Wuxi, a cradle of Chinese national industry and township enterprises, is known as the "Pearl of Taihu" and the land of fish and rice.

This is one of the birthplaces of "Wu Culture", which has a long and splendid history and culture. This is the birthplace of the South of Jiangsu model, which flows the fashionable atmosphere of modern cities.

In 1956, the historical and cultural city also had a "landscape".

Since then, Wuxi Hongyuan has always been responsible for promoting the modernization of China's textile industry. It has actively implemented the strategy of "Prospering enterprises by science and technology" and has grown rapidly to be a high quality manufacturer of various textile products such as chemical fiber and cotton spinning.

At present, the company mainly produces FK6, HY series high speed stretch yarn machine, FA series, HY series cotton roving machine, IDS chemical fiber automatic logistics line and other products. It has reached the world advanced level in the key technology of chemical fiber filament processing equipment, and is in the leading position of leading the industry technology development trend.

"China's industrial enterprises comprehensive evaluation of one of the 500 excellent enterprises, China's quality and integrity enterprises, national high-tech enterprises, China's high-tech enterprises, China's textile industry outstanding contribution award, advanced textile industry and other honorary titles, presided over the revision of the People's Republic of China textile industry false twist machine standard and the Chinese textile machinery industry evaluation of the false twist machine product research and development base"......

This honor and achievement is not only an affirmation of the past achievements of the company, but also an encouragement and encouragement to the future development of the enterprise.

Wuxi Hongyuan always bears in mind its own state owned enterprises. It has always remembered the initial intention of the industrial power and the industry to serve the country, and has made countless contributions to China's textile industry: the first suspension roving machine, the first high-speed spreader and the first computer roving machine are all made by the macro source.

In the new century, Wuxi Hongyuan persisted in the people-oriented, scientific and technological innovation, and made great efforts to build Hongyuan company into a modern scientific and technological enterprise group which is diversified in product industry, internationalized in operation and trade, intensive in production scale and modernized in enterprise management.

The realization of the goal of "centenary" is becoming clearer and clearer. The blueprint for "centenary" is becoming more and more stereoscopic.

Challenge and opportunity coexist

Spring and autumn are sixty years.

For a state-owned enterprise, it is not easy to say that more than 60 years can keep pace with the times. Then, it is more valuable to continue to carry forward the cause in more than 60 years.

Over the years, under the impact of the tide of the market, despite the ups and downs of Wuxi's Hongyuan development, no matter how the market changes, the company's goal of dignity and happiness has never changed.

Chen Zhihong, general manager of the company, told reporters that the achievement in the past more than 60 years is the result of the joint efforts of several generations of Hongyuan people. It is the condensation of sweat and blood of hundreds of thousands of workers.

After graduating from college and starting from the grass-roots unit and taking over as the general manager of the company in 2018, Chen Zhihong experienced more than 20 cold and hot spans.

To this day, she also clearly remembered her internship in the workshop: after graduation, she was assigned to the spindle workshop, which lasted for more than six months.

After that, she took the initiative to find the personnel director, changed her internship position, and began to contact the foreign trade business.

What Chen Zhihong did not expect was that the initiative to change the internship sites directly changed the track of her development in the company. After a considerable period of time, foreign trade has become the most important part of her work.

Long term dealings with the market made Chen Zhihong particularly sensitive to the trend of market development.

She said that at present, the development of enterprises and even industries is facing challenges and opportunities.

On the one hand, there is a great pressure on the development of the company.

This pressure comes mainly from the uncertainty of the external economic environment, the pressure brought by the cyclical changes in industry, the pressure brought by the intensification of competition among industries, and the pressure brought by the continuous fluctuation and instability of raw materials and commodities.

On the other hand, we also see opportunities for development of the textile machinery industry.

All countries in the world are making vigorous efforts to promote economic development, and the corresponding economic policies will stimulate economic development and promote the development of the textile industry, including China's active adoption of some tax and fee policies, steadfast development of the real economy and steadfast opening up. Recently, relevant state departments have also issued a number of support policies for private enterprises.

Domestic supply side reform and the policy of "one belt and one road" were further released.

These policies will stimulate the vitality of textile enterprises and drive the development of textile machinery enterprises.

At the same time, in recent years, emerging markets such as Southeast Asia, South Asia, Central Asia and Africa have actively undertaken a large number of international traditional industries, including textile industry capacity pfer, and the pace of such pfers will further accelerate, increasing the international market space of the textile machinery market, and the foreign market of textile machinery is expected to maintain relatively stable growth.

In addition, along with the textile industry's technological pformation and industrial upgrading, textile enterprises will continue to carry out deep pformation to high-yield, high-efficiency upgrading, energy saving, environmental protection and other aspects. The main line of intelligent manufacturing is still advancing in China's textile industry, and the demand for digitalized, networked and intelligent equipment will be higher and higher.

These challenges and opportunities put forward new requirements for technological innovation capability of enterprises.

Promoting high quality development

There is no reason why enterprises should not progress.

If you do not progress, you will not be able to keep pace with customers' progress, and you will be eliminated.

This is Chen Zhihong's request and judgement for the development of enterprises.

Where is the advantage of Hongyuan?

Chen Zhihong said that the company has infiltrated the foreign fiber technology to independent innovation for many years. It has the depth and height that other domestic enterprises can not reach in the cognition and understanding of products. Our accumulated technological accumulation for many years is our greatest strength.

Chen Zhihong said that at present, most enterprises' judgement of the domestic and foreign environment of the development of textile and spinning machinery industry in 2019 is stable and variable.

Compared with 2018, the overall growth rate of Hongyuan company will probably slow down this year, and the operating pressure may also increase.

If we want to achieve the goal of keeping the company competitive in all kinds of competitions, we must further promote the internal demand of the company's high quality development.

The development of high quality is to pursue the development of high market share, pursue the development of high-end products, pursue the development of high efficiency, pursue the Lean Development of management, and pursue the development of high efficiency.

Only high quality development can activate the potential of long-term development of enterprises.

Therefore, the company must focus on accelerating innovation and forming new competitive advantages so as to enhance the ability to resist risks and achieve sustainable development of the company.

Facing the order of chemical fiber market, the company adopted technology, marketing, production and quality linkage strategy to speed up the promotion and industrialization of new products.

For example, in 2018, the new product HY-9 fully automatic dropping high-speed false twist texturing machine and HY IDS chemical fiber automatic logistics line equipment were successfully signed with customers and entered the market formally.

At the same time, the company has further improved the incentive and assessment mechanism of marketing personnel, strengthened the tracking of market information, and brought into full play the advantages of customized design, focusing on the three key factors of "price, payment method and delivery date" to enhance the competitive strategy, especially in the field of safety management. It has seized new opportunities, struggled to fight market orders, increased the proportion of large customer orders, and expanded the scope of new customers.

Grasp two markets at home and abroad

With the disappearance of China's demographic dividend and the increase of comprehensive operating costs, the trend of outward pfer of textile industry in recent years is more obvious, especially to Southeast Asia and other places. This is not only a way for the textile industry to survive and develop, but also a choice of textile industry's structural adjustment, pformation and upgrading.

To cope with this market change, Wuxi Hongyuan regards overseas market as a part of the company's strategic development level, and persists in walking on two legs in the domestic and international markets, constantly improving the share of the international market and improving its proportion in the company's economic structure.

After years of efforts, the company's overseas market has been improving in terms of product layout and geographical layout, and every year there are new sales highlights.

Chen Zhihong introduced that in order to increase the development of overseas markets, the company adopted a series of measures.

For example, to expand the market of the company's own products as the primary task, timely adjust the marketing strategy, increase the intensity and frequency of market visits, further strengthen communication and exchange of existing market information, and strive to form orders.

While actively improving the quality of foreign trade personnel, we continue to introduce new foreign trade personnel, actively seek new agents, take part in overseas exhibitions in a targeted manner, and expand the information channels with the focus of the Spanish ITMA exhibition.

On the basis of further improving the performance appraisal of foreign trade, the company also gradually liberalized the market and continued to promote the formation of the internal competition and external promotion mechanism of the market.

On the basis of the trial liberalization of Turkey market, we should gradually promote the establishment of an orderly and controllable internal moderate competition mechanism to improve work efficiency and stimulate the enthusiasm and initiative of business personnel.

In addition, the company makes full use of its own platform to expand various business areas with multiple antennae.

Making full use of the import and export company's foreign trade platform, we will continue to expand the sales of new industries and new products, link up and cultivate reliable suppliers of products, vigorously develop other products outside the spinning machine, and expand the total volume of import and export trade.

Grasp the trend of intelligence

At present, the pformation and upgrading of textile industry is in an upward stage, and the market demand has gradually shifted to high-end products.

Chen Zhihong realized that the intelligentization of textile machinery is an irreversible trend. It is also a new opportunity for textile machinery enterprises to gain advantage in the new round of product competition, form a new competition pattern, and establish industry status.

Whoever wins the commanding heights of technology will gain market opportunities.

The slow pace of technological innovation will increase the damping coefficient and impede development.

To this end, the company has further strengthened its confidence in implementing the strategy of developing science and technology, persisted in the guidance of technological innovation, taken the high-end line and the added value of products as the goal pursued by the company, accelerated the upgrading of the technology of products, promoted the market competitiveness of Hongyuan products with technological advantages, and promoted the upgrading of the market level rapidly.

The company also focuses on the key technologies of leading products, further improving and improving the reliability and stability of products, and enhancing market adaptability.

To ensure the further improvement of the technical performance of the new high-end products, such as HY-9 type automatic dropping high-speed elastic yarn machine, HY-10 multi-function high-speed elastic silk machine, HY-AUTO498 type self finning machine, coarse and thin HY-BHS2 type device and HYIDS type chemical fiber automatic logistics line, we should strike a good battle and break through some "necking" techniques.

The focus is on the new product HY-9 type automatic drop drum high-speed elastic yarn machine and HY-IDS type chemical fiber automatic logistics line product. Relying on the users who have already implemented the "point", we should strengthen communication with users, speed up the progress of product technology improvement, and let users put into stable and reliable operation as soon as possible, so as to lay a solid foundation for winning market order.

According to recent news, HY-9 type automatic drop drum high speed stretch yarn machine and HY-IDS type chemical fiber automatic logistics line equipment were entered into user manufacturers respectively after the end of 2018. After a quarter of debugging operation, the performance is very stable.

"Market driven, pursuing user satisfaction and value experience.

We should promote the technological progress of the textile industry with technology based enterprises and high value-added products.

This is the development concept of Wuxi Hongyuan and Chen Zhihong's pursuit.

We believe that with the concerted efforts of all staff of Hongyuan, we will create a brilliant vision of "century craftsman" and display the blueprint of "a century long source" as soon as possible.