Trousers Bank Innovates To Guarantee Quick Response And Zero Inventory

"Since last visit, a problem has been perplexing me, that is, what kind of business model is trousers bank?" "generally speaking, trousers bank is a product development mainly based on women's pants, but the mode is based on flexible production, which is everybody's quick response."

A few days ago, the reporter once again met his office with his trousers bank, and continued to discuss the last topic.

Wu pointed to the brand LOGO and said: "speed is smart, seven days to deliver.

The difficulty of intelligence making is not in the production link of garment production. It is difficult to innovate in product, supply mode and service mode according to the demand characteristics of retail outlets.

For example, the size of clothing is divided into Y, A, B and C, each type has a number, that is, size, the 54 series, there are 3 to 5 specifications, 52 series, more.

This is the frustration of businesses trying to cover the crowd.

"Why is it helpless?" the reporter asked.

"The human body is vastly different. In common sense, a pair of shoes can not be worn by all people.

The more specifications, the bigger the inventory, and the better selling style will not be able to achieve zero inventory. "

Wu asked the cabinet.

"Especially clothing e-commerce, because it does not have experience, the return rate is frightening, and the size is not suitable for a very large proportion. Is there a product that can minimize the problem of size? A pair of shoes can be made as large as possible for everyone to wear. Can this effectively reduce the problem of return due to size problems?"

"How do you think about this?" the reporter asked.

"Take pants for example, people's waist and waist difference is a key problem. The same hip circumference, waist circumference is big and small. Theoretically speaking, using a hip to match three waistlines can cover more people. But in reality, because of the increase of size and size, it will cause more inventory. Few people in commercial brands do this. Crowd coverage and inventory is a contradiction and irreconcilable."

"Have you found a solution yet?" asked reporters after reporters asked, "at present, we have found a research direction. We can adjust the waist to solve the matching problem of the buttocks and waist, and have repeatedly manufactured many samples, which is not very satisfactory."

Is it tight waist? "The reporter asked.

"No, elastic waist is suitable for relatively casual style, and it will have an impact on the print version. We want to adjust the waistline without affecting the version, to achieve a hip circumference to match multiple waistlines, thereby increasing the coverage of the product population."

Wu explains the cabinet.

"Have you been dead for a long time?" laughed the reporter.

Wu's cabinet pointed to a large garment box and said, "well, the whole box of trousers is all right, but the official samples have been successfully manufactured."

"Are you not afraid to be drawn by your peers?" the reporter asked.

"Drawing lessons from each other is a good thing. It shows that we all think of the problem of crowd coverage, which is good for reducing inventory and increasing resource utilization, let alone some peers who can not use this technology at all."

The reporter understands Wu's cabinet that it is easy to learn from others, and innovation is not easy. Business is like this. If we don't want to be eliminated, we must constantly innovate. So we need not worry about what we are learning from. We need to worry about our own creativity and determination.

"Adjusting the waist is what you call a product innovation," the reporter asked.

"Yes, a phased result, and will continue to introduce some products that can solve the pain problems in the actual sales process. Since it is a product, it must be the ultimate product, not only the style and style of the product, but also the business mode of functionality and hidden behind, and help in the promotion."

"How to understand the promotion?" the reporter asked.

"Marketing promotion is the hot spot of events and characters. From this year, the veteran of London Fashion Week and the famous international designer Paul Costello (Paul Costelloe brand was founded in 1979) will also join our R & D team. If customers need it, we can offer brand authorization and customers to jointly launch joint names, fair market and other marketing activities or innovation of sales model."

Wu's cabinet is the way.

"Back to the last topic, you will provide ODM services to customers based on the flexible platform of e-commerce platform. With my understanding, like 1688, this is now being done. How are your models different?"

In the past, we emphasized the production hardware, often neglected the front-end research and development links.

As for flexibility, it is essential to suspend production and so on. To enhance labor productivity alone, we must introduce the concept of component design, similar to the DIY manufacturing platform of automobiles.

Wu's Cabinet said: "we emphasize the soft construction of product production mode, not only the basic version database, the basic library of process design, but also the problems of customer demand, customer enterprise cornerstone and vision, brand concept, selling method, consumption crowd portrait and so on. We need to have the ability to seamlessly connect at the stage of customer planning, and not only the model of selecting samples, but only if you know more about customers, can you make better products and meet the needs of customers.

We call it the customer research system, followed by the product component system, which can be assembled based on our component library, and we are responsible for trial production to ensure the needs of standardized production.

"Then, based on the e-commerce platform, what kind of services can you provide for our customers? Our approach is still based on the fast reverse mode, which does not encourage customers to stock more, produce on demand, and produce at any time.

In the early stage, our production cost will be high, but with the accumulation of customers, the cost will be reduced.

The vast imagination of the Internet lies in collecting the fragmented demand and concentrating on production.

"What specific services are you planning to provide to your customers?" the reporter couldn't help asking.

"Seven day delivery of the OEM fast response, part of the style of the electricity supplier for the generation, as well as the terminal shop oriented large-scale customization, these services will gradually promote."

"The OEM is fast, and a replacement is well understood. How to explain it?" the reporter expressed curiosity.

"Just now, the broad imagination of the Internet lies in collecting the fragmented demand and concentrating on production.

A small B retail store that works with the pants bank can display only a set of numbers in the store. If there is a consumer purchase, the store can place orders with us through the online order system. We will deliver products to the store within seven days or express it directly to consumers. The aim is to help terminal stores reduce inventory and achieve zero inventory.

We also intend to increase the sales radius of terminal stores by means of social software, and help terminal stores achieve touches, such as one click navigation, small programs near Tencent, and nearby shops.

Reporters believe that if the terminal store scale customization to run, for small B retail outlets can be called the gospel of knitting, on the one hand, to reduce the inventory pressure for terminal stores; on the other hand, help to enlarge the sales radius.

As a result, reporters began to care about the progress of the project. Wu told reporters that the online order system has been completed, and then the merchandise photo, new and other matters, I believe it can be delivered soon.

(DHCC)

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