Arket Will Open Its E-Commerce Business In Norway In 2019.

According to the world clothing shoes and hats net, Sweden

group

Lifestyle brand

With a new shop opening plan, two more are expected to be opened in the early 2019.

At present, Arket has 17 stores in the world, distributed in the UK, Sweden, Germany, Denmark, Belgium and Holland.

In the spring of 2019, Arket will open its e-commerce business in Norway and open a store in Belgium and Brussels.

According to a recent job vacancy forecast issued by Arket, Luxemburg is likely to enter next.

Two years in 20, this speed is much slower than most brands in the H&M group.

In the early autumn of 2017, Arket's first store opened in London, and later became the home of its expansion. Now there are 6 stores in the United Kingdom, the largest number of stores in the country.

The birth of Arket was regarded as the self rescue of H&M group at that time.

The H&M group's sales growth in fiscal 2016 was only 7%, while its revenue growth rate was only 8% in the first quarter of fiscal 2017.

In the first quarter of fiscal year 2017, the group announced the establishment of Arket.

Group CEO Karl-Johan Persson emphasizes that Arket can enable the group to attract customers from different segments of the market.

"Opening new brands, together with investment in all channel strategies, as well as the pformation of supply chain flexibility and the use of big data analysis technologies, will help H&M group achieve its new defined goals in the 2017 fiscal year and beyond."

As the middle end lifestyle brand positioning, Arket sells both men's and women's wear and children's clothing, sells a small part of household products, and selects the brand products of non H&M group, and even stores in restaurants.

This is a fresh play in the original brand portfolio of H&M group.

At that time, H&M group had high hopes for Arket.

Usually, the brand of zero market is very cautious when expanding, and Arket announced the new store plan in succession.

The Daily Mail reported at that time that H&M group had been planning for two years for the establishment of the brand, and hoped that it would explore the future physical store.

After that, Arket slowed down the speed of expansion.

In March 2018, H&M group finally settled in Tmall, its brand H&M, H&M Home, COS and MONKI successively settled, but still did not see Arket's China plan.

However, according to Arket's physical store style, it can be found that it tends to be "small and fine".

Each shop is decorated with features, which can be relaxed and exquisite, and it is easy for consumers to kill time here.

On the whole, the new brands of H&M group are weak in the past two years.

After the establishment of Arket, H&M group launched an innovative brand Nyden in December 2017.

At the beginning of its creation, it established a different mode of operation with other brands, not only constantly selecting people of different identities and different fields to serve as the main designer of the brand.

They participate in the selection of clothing and cloth, raw material cutting and other garment design process, but also broke the past fast fashion clothing according to the quarterly new rules.

This bold attempt failed to succeed in the market.

In July 2018, the founder, CEO and creative director Oscar Olsson, who took office less than half a year, abruptly withdrew from the project, leaving her reasons unknown.

Three months later, Nyden announced the launch of the restructuring plan, which will be sold on the official website of Nyden and only on the official website of the parent company H&M group.

12 employees in Losangeles were also laid off.

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