In The First Half Of The Year, The Revenue Is 454 Million.

The limited company (hereinafter referred to as "Bo Bao Long") issued the semi annual report in 2018. During the reporting period, the company achieved operating income of 454 million yuan, an increase of 8.25% over the same period, and the net profit of its parent company's shareholders was 75 million 630 thousand yuan, an increase of 1.51% compared with the same period last year. The basic earnings per share were 0.21 yuan, up 0% over the same period last year.

Weighted return on equity 3.41%.

For the growth of performance,

Explains that the growth of company revenue is mainly due to the growth of the designer clothing brand business of the global company, and the net profit is slower than that of the business revenue. The main reason is that the global company's project is progressing smoothly, the construction of the sales channel under the network is on schedule, the new stores are gradually open, the cost of the initial investment is higher, and the sales scale has not yet been formed.

At the end of the reporting period, the total assets of the company were 2 billion 822 million yuan, up 6.50% from the end of last year, of which 1 billion 773 million yuan of liquid assets, 7.94% lower than the end of last year, and 1 billion 49 million yuan of non current assets, up 44.87% from the end of last year.

The company is a professional design company focusing on garment design and supporting organization and production services according to the requirements of customers. At the same time, it integrates external designers as the core link.

Suppliers and

Manufacturers and other upstream resources, through the O2O designer brand sales platform, buyers, showroom and other channels to sell the "global fashion design ecosystem" project is successfully implemented, has begun to take shape.

During the reporting period, business revenue comes from clothing design, organization and production business and designer brand clothing sales. Business profits mainly come from design business and organization production business.

As a professional fashion design company, the company can provide complete design services for customers, fashionable and fashionable in design, and has won the favor of brand customers, and has established a strong design brand.

As of the end of the reporting period, the number of interior designers was over 270 (including clothing worldwide), and the design period of this newspaper was over 6000, forming a high level of design and large-scale design capability.

According to the insiders, the business revenue of the company is mainly composed of design revenue and organizational income. Because the design business has the largest absolute value and the largest proportion of the company's economic value added, and the organization business is its supporting business, the revenue structure does not affect the design business as the main source of the company. In addition, the design business as the core business of the company is the main source of profit. Its gross profit is much higher than the gross profit of the organization.

Su Linjie, an analyst at Anxin securities, once thought that the trend of "fast fashion" in garment industry is becoming more and more obvious. The shorter the lead time from clothing design to sales, the more quickly the market demand can be grasped. Leading time has become the decisive factor for brand enterprises to win market competition.

The market positioning and service process of the company are aimed at the trend of "fast fashion" and "small amount of money".

R & D, fashion design, sample making, production and other services effectively shorten the lead time; update the fashion styles quickly and continuously, so that customers can continue to have new products that are in line with the trend. By controlling the quantity of each new product, it can increase the sense of scarcity and freshness and reduce the risk of customers' inventory.

Su Linjie said that design is the core of the business, and creativity is an important part of the realization of Bo Bao's value. From the perspective of observation, he built his advantages in creative sources from four aspects:

First, the company has established a larger team of designers, and a strong R & D team has gained fashion information and design inspiration from different channels, and has made research and analysis, and added the elements of the current season to ensure that consumers' tastes are quickly and accurately grasps.

Two, at present, the company has accumulated more than 100 brand customers, such as PEAK, XTEP, tiger capital, rich bird and so on, and closely followed the information feedback of customers' huge sales terminals on the change of fashion trend. The sales terminals of many brand clothing customers are far greater than that of individual enterprises, so that the trend information collection of the company is more comprehensive and timely.

Three, through the auxiliary organization of production business, the company maintains close cooperation with raw materials suppliers such as upstream surface accessories. New and fashionable surface accessories and other raw materials are important parts of clothing design.

Deep ploughing

Over the years, rich experience has enabled companies to judge trends in a more timely and accurate manner. In addition, the company has established an expert committee on R & D design to explore issues such as fashion trends, fabric innovation and so on.

Su Linjie emphasized that because the design of Bai Bao dragon is more, and

For the mass consumer, the design of Bo Bao Long is the collective wisdom of designers working together. It does not rely on single designers, so that the company can provide design services at lower cost for customers.

The design of the 7 modules of the division is divided into several modules. Each design work focuses on the work of designers and assistants, and accumulates lots of design materials. Combined with the popular elements collected by the company, it can quickly be combined into a fashionable and artistic design style.

The big design team and specialized division of labor shorten the design time of the company, and the richness of the design works is also greatly improved.