Li Ke New Draught, Sports Heat, Win Their Own Cake.

Many data display

The popularity of national fitness keeps rising. The coveted market size and growth rate even attract high street brand, which is known for its exclusiveness.

How should sports apparel manufacturers grasp market opportunities and dance with the wind?

Prospects for China's sports market

According to a 2017 statistics from the economist, 34% of the Chinese people regularly participate in physical training, which is equivalent to 434 million of the population, which is significantly higher than that of 28.2% years ago 7.

2016, China Sports

The scale is close to 1 trillion and 500 billion yuan, of which sports products and equipment consumption accounts for 70%. By 2030, this figure will increase by about three times.

Sohu reported that as of 2016, there were about 2700 fitness clubs in China, with a membership of more than 3 million 900 thousand. The market regulation broke through about 13 billion yuan, ranking third in Asia, ranking among the top 20 in the world, and developing rapidly.

From the perspective of consumption, Lining's sportswear, once a serious backlog of stock, began to grow continuously in 2015 after being turned into a profit, and was sought after by the capital market.

In 2017, Anta group's market capitalization increased by 400 billion yuan, becoming the only sports giant in the world after Nike and Adidas.

In the same year, Adidas

Growth is breaking record. Nike's China market is worth looking forward to. Although Andemar's growth in North America is weak, the growth prospects of the Asia Pacific region, especially China, are gratifying.

It's both a fitness and a social channel.

For a long time, the serious shortage of sports has been plaguing many people, because running time is not restricted by time and venue.

For example, many urban white-collar workers, usually busy at work and narrow in social circles, have opened up a new world for social activities such as community running and marathon running.

Taking exercise and participating in sports through social sports platform also become a major trend.

Especially for the only child generation that has grown up, it has realized the exercise plan and widened the circle of life.

According to the data from Sohu, in 2017, there were about 1100 marathon and related sports events (more than 800 people) in the whole country, with nearly 5 million entries, and the domestic marathon and related events covered 234 cities nationwide.

Interface news reports, from July 16, 2018, the first batch of "community run fluorescence" as the theme.

"39 cities have been held in 27 cities nationwide, with a total number of 140 thousand participants. There will be no less than 100 community training camps in 40 cities nationwide.

From high street to popular brand, sportswear market has become a hard to resist temptation.

Such a huge market cake, enthusiastic participation groups, will naturally attract many businesses.

The traditional sports brand is making use of all kinds of skills. Needless to say, high fashion brands, which are known for their exclusiveness, are starting to join in with the sports brand.

For example, Ed Hardy X, in collaboration with the internationally renowned sports brand Umbro, launched in the spring of 2018 with concise and detailed details, showing a vibrant fashion style.

LV and Supreme, Alexander Wang and Adidas Originals, Vetements and Champion, MONCLER X OFF-WHITE, and so on, and so on, have put their brand unique fashion elements into sportswear.

Local brands naturally do not want to be left behind.

The introduction of AND1 and Anta to the Korean brand Kolon, men's brand GXG and

Join hands.

What about sportswear manufacturers?

In the face of such a great opportunity, how should sportswear manufacturers win their own cake?

01, grasp the general trend.

"Standing on the draught, pigs can fly," too.

In the future that can be imagined, "sportswear vogue" and "sports leisure wind" will become the trend style.

02, aiming at growth point

As a brand new word, the sports and leisure style of the revenue dictionary is "blowing" all consumers.

"Sportswear that got on the gymnasium, got out of the street, got into the classroom," can wear a suit, can also be separately matched "sportswear" is welcomed by a large crowd.

Among them, women and young consumers will become the key point of profit growth.

Andemar has expanded her business to women's and teenage sportswear and shoes; Dick sporting goods company is going to develop sports apparel, especially targeting women and children, and hopes to catch up with the school season.

03, enhance innovation.

Clothing enterprises, on the one hand, are based on the basic sportswear, and focus more on the innovation of fabrics, tailoring and sewing techniques to improve the wearing experience of sportswear, such as fashion sense, lightness and comfort, easy washing, sweat absorption, quick drying, and no ironing.

On the other hand, it will participate more in the domestic and foreign industry exchanges and cooperation, and grasp the latest technological means, such as digital design, cutting, cost accounting, production management, and so on, and enhance their comprehensive strength.

If the enterprise has a broad vision and a down-to-earth thinking and a deep sense of internal strength, how can we not be a dancer in the wind when the national fitness campaign is blowing hard?