Reflection On Quick Fashion Sales Mode Through Intelligent Intelligence And Smart Marketing

Taking a look at some fast fashion brands at home and abroad, the marketing mode characterized by "fast, accurate and ruthless" has always been the way to catch up with fashionable people and crave purchasing.

With the rapid design and production, clothing sales can be completed in just 12 days, and will quickly merge into the market leading fashion leader.

In order to increase revenue, clothing brands began to encourage consumers to buy clothes more frequently and more.

This marketing method of the concept of "fast fashion" promotes consumers to buy fashionable clothes at the lowest price in the shortest time. Is it really necessary to continue?

For consumers, "fast consumption", which is praised by fast fashion, coupled with the quality and low price that people dare not flatter, has caused consumers to abandon the mentality of fast fashion brand at will.

Around the world, about 80 billion clothes are produced each year, equivalent to 11 pieces per year on earth.

At the same time, the old clothes have been multiplied. In Shanghai alone, hundreds of tons of old clothes have been discarded every day, reaching 130 thousand tons a year.

Do we really just throw away such a simple thing for fast fashion?

According to the relevant information, the production of fast fashion products is 3-4 times the inventory of general enterprises, and the products are replaced every week.

In the face of rapidly changing new products and ultra-low prices, fast fashion brands constantly demand shortening the construction period and saving costs. More and more fast fashion products are being manufactured, sold and discarded, which greatly increases the cost of environmental management, and creates an inevitable damage to the health of practitioners.

Therefore, facing the social and environmental problems brought by fast fashion, we have to reflect deeply.

Under the current trend of smart manufacturing and intelligent marketing and the full start of the new retail mode, a large number of advanced enterprises in Ningbo have brought us some new inspirations and development ideas.

As the first pilot enterprise of Intelligent Manufacturing in China, the first pilot enterprise in Ningbo, Mr. Li Rucheng, chairman of YOUNGOR, deeply realized that "the biggest cost of clothing enterprises is inventory". While occupying the cost of the enterprise, the inventory brings about the waste of resources, the pollution of the environment, and the loss of manpower and material resources. Therefore, it is aware of the direct harm brought by the backlog of inventory.

YOUNGOR pioneered the comprehensive reform of intelligent manufacturing and intelligent marketing.

First, enterprises invest in technology and use AI, 3D and other technologies to achieve digital production, so that products in the same quality, the lowest cost, and the best quality of the cost, to create a competitive product.

Through the quick reaction system, the order is placed in advance, and the enterprise produces products through cloud order quantity, which saves cost and makes rational use of resources.

Reasonable pricing, the raw materials, fabrics to clothing industry chain across the board.

The product will eventually carry a good experience platform to better present in front of consumers.

Two, the use of environmentally-friendly fabrics, the main promotion of health products, YOUNGOR through multi-disciplinary research and investigation, the introduction of natural and comfortable clothing material - hemp.

It only needs a small amount of water and fertilizer, without any pesticides, and can be decomposed naturally. Hemp fiber is the most flexible fiber on the earth. It is known as "the king of natural fibers". It is praised as "the second layer skin of human beings" by European and American countries.

Luo Meng, who is also the leader of the industry, has achieved the pformation of popular fashion on the basis of inheritance. Deputy general manager Zhou Mengbiao and Planning Manager Wang Xinzhen said that from the past traditional sales logic "goods field people" to the "people goods field", Luo Meng persisted in the development concept of "people-oriented" for forty years, and constantly changed to the human centered mode.

Data is the top priority of new retail. Enterprises collate, collect and build data base through data collection, use big data to guide production and design, make production more efficient, design more scientific, and make management products live in shops.

Such a pattern is different from the fast fashion brand's aimless hoarding, resulting in waste of environment and resources.

Smart marketing is gradually recognized by consumers.

As providers of intelligent manufacturing equipment, they also provide wisdom and solutions for liberating heavy labor and environmental protection.

Ningbo Cixing Limited by Share Ltd is a high-tech enterprise specializing in the production of intelligent knitting equipment. Mr. Li Lijun, director and deputy general manager of Cixing company, said: "in order to adapt to the development, Cixing began to think about how to make the production process highly automated and reduce the input of personnel through the technological innovation in the production process of knitwear, so as to achieve the real-time production capacity of the factory from the user's personalized needs." for this reason, the latest computerized computerized flat knitting machine developed by Cixing can realize 3D weaving, and save the complicated process of the latter.

Through the development of intelligent hardware and software system, the process flow is reduced, manpower input is reduced, error is avoided, and product quality is improved.

The newly developed C2M cloud platform management system enables all suppliers, raw materials suppliers, designers, customers, foundries and other industrial chain resources to work together to achieve a globally distributed collaborative production. As long as the production enterprises import fully formed computerized flat knitting machines, resource sharing can be achieved and localization of manufacturing products can be realized.

Ningbo Shu Pu electronic and mechanical Limited by Share Ltd focuses on automation projects. It is a sewing project solution for garment enterprises. It will provide products for automation sewing and provide long-term protection for intensive production and cost savings.

This automatic sewing mode saves manpower to a certain extent and avoids the uneven quality of manpower sewing.

"Technological innovation is the vitality of enterprises, and enterprises should strengthen technological innovation and take a new road of development."

As a domestic sweater manufacturer specializing in volume customization, Dan rhyme puts forward the theme of "intelligent production line", realizing mechanized customization through intelligent technology, so that consumers can better experience customized services. This is also a new mode of life advocated by the company.

As the focus of fashion and fashion, bags are also the focus of attention.

Zhao Shiwei, the fashion designer of Ningbo Fashion Design Co., Ltd., which combines design, development, creation and sales, has established the concept of "insisting on the introduction of valuable products to the market". The valuable products can better reflect the quality of products, and the quality of good products has greater demand. According to the demand of consumers, the quantity of production can not only avoid the waste of resources caused by blind production, but also play a protective role in the environment.

The quality of adult clothing is a hot topic, and children's clothing should not be underestimated.

Ningbo Sheng Na International Trade Co., Ltd. has always followed the 16 word rule, that is, "health, environmental protection, safety and comfort, classic simplicity, fashion and liveliness". The main products are children's clothing products of 2 to 13 years old. The materials and fabrics are of high specification, all of which are purchased by the standard of infant clothing.

Health and environmental protection depend on brand positioning. Chen said that at the beginning of style design, we must first consider the adoption of first-rate raw materials and materials, which accords with the requirements of children's health, environmental protection and safety care. The eternal starting point is that children are harmless and harmless. Safety and comfort are the requirements of technology, that is, whether things that are considered to be harmful to children (such as necktie, labelling, etc.).

The selection of raw materials has also created successful enterprises.

To sum up, it is not difficult to see that enterprises are developing towards intelligent manufacturing and intelligent marketing. This is the mainstream model of today's marketing.

Intelligent manufacturing and intelligent marketing are changing the world quietly.

The new retail will be driven by data, through the interaction and integration of online and offline, combining processing and production with channels, big data technology, marketing and logistics to achieve upgrading of store marketing and resource allocation.

Compared with the problems of fast fashion production, excessive inventory and environmental pollution caused by huge production volume, is it possible for the fast fashion marketing mode to conform to the concept of environmental protection and health? Whether it can meet the needs of high-quality ecological products to meet the growing demand for people's beautiful and healthy environment is a common reflection of every consumer and enterprise leader.

Chasing fashion, people never stop. If we can "slow down", everything will be better.

(Tian Xueli, Cao Yang)