Ideological Innovation Salon Attracts Pu Yuan To Create The Two Generation.
In May 11th,
Tongxiang Pu Yuan Knitting Industrial Park Management Committee, Pu Yuan returnee sweater Association and Jiaxing diversified culture Communication Co., Ltd. jointly planned and organized the 2018 Salon of the popular style cafe in the two floor of Pu Yuan 320 creative Plaza.
。
This salon has been invited.
Newton Business School lecturer, Internet high-end platform "global good shop" CEO Xie Yanghui
Original
Vice president of clothing times
Present
Wang Zhongling, deputy editor in chief of world clothing shoes and hats net
,
New Belle and Icon
Other brands
Color management consultant Rong Zhe
And talk about the next five years with 20 heads of enterprises in the future.
Big data analysis, brand color marketing
The importance of enterprise development...
With the development of materials and manufacturing technology, knitted enterprises are making progress.
Innovation and upgrading, increase product added value, reduce production costs, enterprise pformation and upgrading
It has become an inevitable demand for knitting enterprises to enhance competitiveness and adapt to the development of the times.
In the process of enterprise management and operation, innovative thinking can capture subtle changes in product market and profit opportunities. Combined with the original factors such as the trend of data management and the trend of precision marketing, it will actively guide consumers to purchase demand and build consumer recognition of brands.
Sharon from
Big data, big fashion, big terminal
From the standpoint of expression, it should be close to the application of knitting enterprises, exchange the relationship between innovative thinking and added value of products, break through the limitations of management thinking, and explore the vision of future market operation with the two generations.
Qian Juanting, member of the Party committee of Pu Yuan town
I took part in this thought salon.
Qian Weiguo, deputy director of Tongxiang Pu Yuan Knitting Industrial Park Management Committee
He is looking forward to the two generation of salon. He said Pu Yuan will become the first Chinese fashion town in the future.
Specialized
(R & D and business management is accurate).
Vogue
(product vogue and Internet thinking)
Internationalization
(internationalization of ideas and forms), to create a real fashion industry city, all these efforts must rely on young generation two generations.
Massachusetts Institute of Technology MIT Management Research Master of science, Newton business school master tutor, global good shop CEO Xie Yanghui
Share big data and AI to help enterprises pform and upgrade.
She said that the accuracy of data prediction and inference is regular. It is difficult for enterprises to grasp business opportunities by experience, but there are traces in data accumulation.
In the case of her big data, first there are data after mode is a safe management method, and for example, Amazon offline Bookstore related sales, and WAL-MART's interesting data analysis on the relationship between diapers and beer, these topics are very attracted to the two generation.
Wang Zhongling, deputy editor in chief of world clothing shoes and hats net
We have shared some suggestions on entrepreneurship and the current innovation period, and encouraged the two generation to be innovative and innovative in business management.
New Zealand Belle group, holy elephant Kang Shu group color marketing consultant Rong Zhe
How to create a unique color marketing system, she analyzed the relationship between color and human character, and how to improve brand recognition in color, color and so on.
Experts answered some related questions raised by the two generation.
For example,
How to predict the added value of popular ribbons?
If the popular colors do not match the skin color of Asia, how should we adjust the tone in the product?
What should we do if the targeted customers are not easy to find?
The similarities and differences between data sources B2B and B2C?
It is gratifying to note that some of the two generation have begun to innovate in brand thinking, and exported products to foreign countries, and really began to enter the international market.
A salon of ideological collision, big data and enterprise pformation and upgrading, color marketing and brand added value and other topics triggered the participation of Sharon, the two generation of thinking, but also make them more confident to find new opportunities.
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