Gucci Parent Enterprises Open Cloud Ready To Include E-Commerce In Self Run

According to the world clothing shoes and hats net, Monday, France

Tycoon Kering SA (KER.PA), the first digital expert appointed by Kai Yun group, has served as EBay Inc. Gr (French Gr Gr Boutt Boutt) joined in December 4th.

Gucci's parent company is the chief digital officer and chief account officer.

Two sources said that the French group is now actively preparing for the preparation of the electricity supplier into its own camp, and does not rule out the future will include all brands of the group, and even competitors.

The multi brand collection electricity supplier.

In the statement of appointment, Kering SA, Kai Yun group, said that Gr e gory Boutt will lead the group's digital pformation while taking charge of the group's e-commerce, CRM and data management.

Gr e gory Boutt e added to the Group Executive Committee at the same time, showing its great role. He will report to group general manager Jean-Fran OIS Palus.

The 45 year old Gr e gory Boutt e graduated from ESCP Europe, a well-known management school. Her career started in the retail business of "Whampoa military academy" Procter&Gamble Co. (NYSE:PG), P & G P&G, then pferred to the technology industry, joining the start-up company iBazar, and along with the acquisition of iBazar in 2001, she joined the business tycoon to become general manager of the company. In 2007, he was promoted to the general manager of Europe, in addition to Germany and Britain.

Gr e gory Boutt is rich in start-up experience, which is also valued by Kai Yun group's development of e-commerce business. In 2013, Gr e Boutt Boutt joined the carpool company Sidecar, joined the online education start-up company in 2015 Udemy, and set up a fashion course to educate men to wear in Udemy.

Before Kai Yun group first hired digital experts, its biggest competitor, LVMH Mo? T Hennessy Louis Vuitton SE (MC.PA), in 2015, recruited Ian Rogers to take charge of the digitalization of the group.

In June 6th this year, the first multi brand luxury e-commerce website in the 8 years since the launch of LVMH SE -- the 24 S vres vres is the work of Ian Rogers. The former senior director of the Apple Inc. (NYSE:APPL) Apple Corp business is currently helping the world's largest luxury group to promote digital business.

24sevres.com is the e-commerce platform of LVMH SE group's Le Bon March department store. It sells 150 brands of goods to consumers in 75 countries and regions through English and French, of which LVMH SE owns 150 brands, and also includes competitors like Gucci Gucci, Prada Prada and Valentino Valentino.

The website will start with women's clothing and beauty products, and the 68 brands will provide exclusive products.

On Monday, LVMH SE's last C AI line, who refused online channels, joined the electricity supplier, and began selling its famous handbag products online in the French market. This shows that the worries of the luxury goods industry on the erosion of brand exclusivity by the e-commerce industry have basically disappeared.

The online development of the world's two largest luxury goods groups is different.

The accession of Ian Rogers marks the decision of LVMH SE to fully enter the electricity supplier channel in 2015. As early as 2012, the opening cloud group, formerly known as PPR, was launched in cooperation with the Yoox / Net-A-Porter Group SpA (Net-A-Porter) company, formerly known as the Yoox / SpA British / Italy luxury electric business.

In August 3, 2012, PPR and Yoox SpA announced the establishment of a joint venture company with a share of 51:49. It is committed to Bottega Veneta, Yves Saint Laurent, Alexander McQueen, Alexander and the five major brands of online flagship stores. The contract period is 7 years. The brands of Kai Yun group control brand business, such as content, digital communication and other brand businesses, while the company is responsible for technology, logistics and other businesses.

The contract between YNAP and Kai Yun group is due to expire in 2019. According to the expiration of the agreement, both parties have the option to purchase or sell shares of the joint venture company to the other party. This decision will be discussed and reached one year or even a year and a half before the expiration of the contract.

A source close to Kai Yun group revealed that after the expiry of the contract, Kai Yun group would buy shares in the joint venture and pfer the joint venture from Italy to France. The source said that the French company might also become an independent sector of the electricity supplier business, similar to the group's previous strategy of changing the glasses business.

In the middle of 2014, Gucci Gucci announced that it had withdrawn the right of glasses from Italy glasses manufacturer Safilo Group SpA (SFL.MI) in the hands of the SIFE group. For this reason, Kai Yun group set up the eyeglasses department, and appointed the former CEO of the company as the chief executive officer of Kering Eyewear. The management of Kering Eyewear shares the Kering Eyewear department at the same time, which is equivalent to an internal business department.

After opening the business of independent eyeglasses department, LVMH SE also learned about Kai Yun group, gradually reclaimed its brand glasses proxy, controlled glasses business, and established a joint venture with Italy glasses manufacturer Marcolin SpA, while Giovanni Zoppas, chief executive officer of Marcolin SpA, became a chief executive of a joint venture company.

According to sources, Kai Yun group's e-commerce business will be aligned with LVMH SE, employing professional senior people to take care of, not only will brands expand their online businesses, but also hope to form synergy in the future.

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