Adidas Opens Sports Fashion Brand Experience Store In Chongqing

According to the world clothing shoes and hats net, (09 2017, Chongqing) - Chongqing is brand new.

Sportswear Collective movement

The brand experience shop opens in IFS gold center, where consumers can enjoy the sports, running and leisure products one stop, and get fashionable, intimate and customized services.

Since 2015, Adidas has launched "sports fashion" in the prime locations of Chengdu, Shanghai and Beijing.

"Experience shop" is a new trend of sports and fashion for consumers.

Shops are highly selective and sportswear, and their locations are popular fashion landmarks in the city. They are decorated with luxuriant and storefront style as one of the fashion focuses in the region. As a brand new sports fashion brand shop in Chongqing, this shop is located in the IFS national gold center of jiangbeifu financial core area. It has 951 square meters of super retail space, a collection of selected running and training categories, and a series of new trendy products such as clover and NEO. There are also various new joint venture funds and miadidas footwear customized services that have always been popular with people. They provide sports and fashion lovers of Chongqing with high-tech and fashionable sports equipment, while hoping to enjoy the sports fun with everyone. Adidas sports fashion brand experience shop concept

On the day of the opening ceremony, the famous fashion designers were invited to the show. The fashion blogger left bank Xiao and the local fashion and sports talents from Chongqing came to the scene to help out the new trend products, share the fashion experience, and experience the multi category sports equipment and miadidas shoe customization service with consumers.

In addition, more well-known comic artists, improvised for everyone at the scene, a variety of interactive experience to make on-site customers praise.

At the beginning of the autumn wind, Adidas launched its latest Z.N.E. Pulse heartbeat series of Adidas Athletics in this golden autumn. The series ingeniously engraved the unique "heartbeat" pattern inspired by the athletes' heartbeat moments before the game.

The concept of design is to make athletes concentrate and enhance athletic performance.

The core product of the Z.N.E.PULSE heartbeat series is a Z.N.E. Pulse Knit Hoodie, which is woven with breathable beauty Nuo wool (Merino Wool) fabric. The first thread knitted from the thumb hole of the cuff to the hat, and the unique heartbeat curve pattern is carved, with soft material and exquisite tailoring. It strives to bring comfortable wear experience to every athlete who will be on the stage.

Gao Jiali, managing director of Adidas Group Asia Pacific region (Colin Currie), said: "Adidas has different depth and breadth from other brands, and Adidas also develops its own sports products according to the needs of consumers, providing consumers with more sports and fashion products.

Over the past few years, Chinese consumers have more demand for self segmentation and subdivision. Adidas is also actively promoting the retail mode of store segmentation in the Chinese market to meet the needs of different sports lifestyle of consumers.

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