Google And Levi'S Have Designed A Very Feasible And Interactive Wearable Technology

Aware that the wearable technology of fashion products in the future will be more inclined to smart textiles than smart devices - such as Google's Google Glass smart glasses or Apple's Apple Watch smart wristwatch promoted the "Project Jacquard" launched by the advanced technology and project department of Google, a Silicon Valley giant. Google said that "fabrics such as jacquard can weave any kind of textiles with touch technology and interactive gestures through standard industrial looms. Daily items such as clothes and furniture can thus be transformed into interactive surfaces." One consumer product launched in this plan is the truck driver jacket developed in cooperation with Levi's, which will enter the store in September 2017 after several months of delay.

The wearer can receive important calls and other reminders through the interactive touch screen and LED lights, and issue commands such as pause playing songs, check weather forecast, and plan travel. "What I want to do is that people can sit down and have a good meal without always looking at their mobile phones," Dillinger said. "There are rich choices of command input and output."

First and foremost, this jacket promises to improve your safety and reduce your sense of stress when riding a bicycle by reducing the need for you to take out your mobile phone to check the time, check the route or answer the phone. If you want to reduce the time you spend viewing the screen of various devices, this jacket can also be set more freely. But if you want to succeed, this jacket needs to be made more beautiful (of course, embedded technology is really seamless and almost invisible), so as to maintain the integrity of tailoring, rather than become an intelligent gadget. The high quality of participating jacket designers and the depth of the partnership have raised external expectations - but wearable technology has not been inspired to a large extent.

First impression: This jacket retains Levi's traditional style and style of the commuter truck driver jacket. The elongated rear tail can cover more. The elastic design of the tannin cloth on the back is convenient for movement. Jacket by Levi's classic 3 × 1 It is made of indigo tannins and is woven on this loom like other Levi's products. This jacket doesn't have anything that doesn't stand scrutiny or is redundant. For its target audience, that is, commuters who hope to travel happily by bike, this jacket has really achieved its goal. The magic interactive patch that lights up in different colors when touching or tapping words seems to be sincere.

But lightweight Jacquard label (The principle is to weave smart devices into clothes and communicate with the wearer's mobile phone). Although they can be easily clipped into the sleeve and are ingenious in design, they will still be idle for some people. Moreover, even the most successful wearable device has become popular for only one reason: fitness. Even the Apple Watch is no exception. A survey in 2016 found that 79% of Apple Watch wearers use it for fitness and health indicator monitoring functions. According to Canalys, a research company, Apple Watch sold 6 million watches worldwide in the fourth quarter of 2016, accounting for 80% of the smart watch market. Then, the useful or necessary commuters of the jacket with limited functions may still be few no matter how charming the jacket can be.

Maximum potential: This special textile fabric itself has the greatest potential. Wearable technology that can be directly embedded into objects can become beautiful and elegant. The one used in the jacket three × 1Denim Denim fabric Seamless woven into Google jacquard technology, it is difficult to detect what is special at a quick glance. Google and Levi's weaved Jacquard fabrics at the South by Southwest Conference, and the looms used to produce fabrics came from Japanese factories producing for Lanvin, Chanel and Prada. These fabrics include a kind of sugar pink cotton cloth with geometric patterns and a kind of durable tweed, which strongly proves the development of this beautiful technology.

However, perhaps the most striking element is the ability to upgrade with constantly updated software. leader Levi’s Dillinger of sustainable development believes that this technology has broader potential and can reduce new waste. Google and Levi's have designed a very feasible and interactive wearable technology. As Dillinger said, "our understanding of its goals and value will develop." But this kind of jeans jacket can only serve a small number of people. They must like this design or feel that this technology is very useful. It will be exciting for the two companies to jointly develop more products and solve a wider range of problems in the future. For example, to add payment function or voice recognition, these two functions cannot be realized by jacquard technology at present. If it can be realized, this coat can still be regarded as novel.

For more information, please pay attention to the report of World Clothing, Shoes and Hats Network.