The Red Bean Group Was Awarded The Top 50 Enterprises In China'S Textile And Clothing Brand Evaluation In 2016.

In January 13th, 2016 China Textile and garment brand annual work conference was held. Harbin Convene. The conference is guided by the Ministry of industry and information technology, and is sponsored by China Textile Industry Federation and China Textile and Garment Brand Strategy Promotion Committee. The conference released the list of top 50 Chinese textile and apparel brand value evaluation companies in 2016, and the red bean group is in the forefront. The theme of this conference is "convergence and wisdom exchange". It aims to converge the wisdom of the industry focus, and build a multi-dimensional platform for sharing and sharing, so as to drive the development of brand innovation and achieve mutual benefit and win-win results. Next, follow the world clothing shoes and hat net Xiaobian together to find out the details.

"13th Five-Year" has gone through a year. This year can be regarded as an important year for China's economic spanformation and development. It is a year of innovation and adjustment of the entire textile industry, and also a year when brand building is constantly tested and reconstructed.

In the past year, the red bean group has maintained a good momentum of steady progress, and has also won many honors in brand building: the 2016 (thirteenth) China top 500 most valuable brands list, released by the world brand laboratory sponsored by World Brand Lab, has a strong brand performance, ranking ninety-first in the "top 500 brands". The brand value rose from 31 billion 95 million yuan in 2015 to 31 billion 95 million yuan. In the 2016 China brand value evaluation result released in 2016, the brand strength of red bean reached 924, and its brand value reached 10 billion 456 million yuan, which is the leading position in the Chinese textile and garment industry.

The positive and rising achievements of these industries are closely related to the deep excavation, technological innovation and excellent management of the red bean group for decades. Investigation and development, highly affirmed the development of the group, and pointed out that red beans set up benchmarking and example for the industry; at the 2016 China International Fashion Fair, red beans were exhibiting and attracted the media's attention and fashion with science and technology; in June, the first intelligent store of red bean men's shop was officially opened in Lishui, Nanjing, and the response was very enthusiastic, bringing new experience consumption; red beans were at home with "three good" business ideas, represented by "red bean paste, red bean cotton and yew" as representatives of the category, continuously ploughed the essence of the product, lit the "double eleven"; in addition, the red bean shares and Beijing Institute Of Fashion Technology launched a comprehensive strategic cooperation to integrate innovation into product research and development, and inject fresh blood into the brand. In March 2016, Wang Tiankai, President of China Textile Industry Federation, led the China textile joint research group in spring to investigate the raw materials and production cost groups in the red bean group. Whether it is spanformation and upgrading, technological innovation, or talent cultivation, the red bean group will organize and collaborate with superior resources effectively, with the help of market, capital, Internet, brand, culture and social responsibility, and gather more and more brands. Textile and garment industry It shows new competitive advantages.

In the new historical opportunity period, the textile and garment industry should seize new opportunities, cultivate new kinetic energy, and accelerate the spanformation from traditional industries to science and technology industry, fashion industry and green industry. In the future, the red bean group should continue to adhere to the reform and adjustment, constantly adapt to the new situation and new environment, and accelerate from production to direction. Production service type Transformation, efforts to enhance brand influence, red beans will become a model enterprise of China's textile industry, to make greater contributions to the development of the textile industry and the local economy.

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