Cotton Era Li Jianquan: Why Do We Make Cotton?

At the 2016 billion state retail conference in the future, Li Jianquan, general manager of PurCotton cotton era, delivered a speech entitled "the spirit of builders, let the business return to the product - 5 years, from 100 million to 1 billion 600 million.

He said that the cotton era has been developing cotton.

The product hopes to lead the whole category through a cotton, so that more people like cotton, so that more people can use cotton.

According to the world clothing and shoe net, the 2016 billion state retail conference was held on December 19th -21 at Baiyun Wanda Hilton Hotel, Guangzhou.

A total of over 2000 well-known executives, experts and scholars and media representatives from the domestic and foreign electricity providers attended.

The following is the record of the speech:

Li Jianquan: I am an amateur. It is very stressful for me to share with you at such a meeting, because you are all senior. Although my age may be the biggest, I am sorry to say that in this business, the pupils are not right.

The organizers of the billion power said that I would like to talk about the spirit of "ingenuity". This topic is too big. As China's twenty or thirty years of reform and opening up, there is still a gap in the real ingenuity.

But on this road, we are heading in this direction.

Today, my title is "a cotton". We must adhere to our original mind and realize China.

Dream of your own way.

When we started the cotton era, we chose a cotton and a fiber to build a brand. Many people do not understand very much. There is a brand, a company, a fiber can create a category, a company. At that time, no one really believed that the cotton era could come out.

But through our insistence, we have heard a little bit in the market these years.

The voice is how we stick to it.

As we all know, among the 100 famous brands in the world, so far, HUAWEI and Lenovo are really listed. Why? Besides China's 30 years of reform and opening up, China's economy has become the second largest economic power in the world. But how many of our brands have been known to the world? Why so far, many domestic compatriots want to buy products to Hongkong, Japan, Korea and even Europe and America.

China has a large number of products, but also to go abroad to buy toilet lid, this is a reality we have to face.

When I started the cotton era, did the professor talk about the name of the cotton era, can the authentic Chinese brand go up? Why not go to Paris and Italy to register a brand, and the brand abroad is not faster? I am the eight way of the earth.

I am a Chinese brand, knowing what we know and knowing well, and making consumers feel good, that is our value.

The central government advocated the supply side and the spirit of the artisans. In the cotton age 7 years ago, we walked in this direction.

The cotton era officially opened to the outside world in January 1, 2010, reaching 1 billion 600 million this year. Thanks to our consumers, many female consumers here are also our customers.

As long as you have used the cotton era, you will persist. Why? We should catch a real direction of social development. In the past, Shenzhen and Guangzhou have haze. You can't believe it, but today Shenzhen and Guangzhou also have haze, let alone the north.

I started to go abroad in 1981. When I came back from abroad, I felt that China was too backward, not even a tall house. There was no decent building in Beijing. At that time, China lamented the need for reform and opening up.

But today we come back from abroad to see that our skyscrapers are taller than all the tall buildings in the world, but we can not see the blue sky. This is the real problem.

As for us, apart from oil, coal and chemical fiber, chemical fiber has solved our necessities of life in a historical stage, playing a very important role in dressing.

But today's living standards are getting higher and higher. Are we going to return to the natural things? I have been thinking about this problem. Without chemical fiber, there is no market integrity, but we can not ignore the best things left by our ancestors. 80% of the world's chemical fiber is produced in China and the capacity is 35 million tons, which is 80% of the whole world.

Paper is growing at the rate of 9%-10% per year. China is the largest paper consumer country in the world. Catering and living paper reached 7 million tons in 2014, reaching 7 million 500 thousand tons in 2015. This is a very frightening figure. 7 million 500 thousand tons are equivalent to 7 Shennongjia.

Cotton, the cotton era is the cotton business, that is, to achieve the ultimate cotton, why do cotton? If we say that as ingenuity, focus, we conclude that cotton has ten advantages.

First, the most natural fiber. Children must buy cotton, because cotton is the most natural in the world, it does not need any processing. The ground is grown out of fiber, and many of all natural fibers are processed. Cotton does not need any chemical processing ingredients, and can directly spin and weave.

Our ancestors wore cotton padded clothes. Cotton was not processed any hundred years ago, and was the most natural fiber in the world.

Second, the finest fiber. China has a history of more than 3000 years, and India has a longer history. But the cotton fossils have a history of more than 7000 years.

Third, the best air permeability, warmth and comfort. The two characteristics of cotton: one is the porous medium fiber, and no one can breathe.

The human skin is the largest organ of human body, so the human skin must endure all the external damage and resistance to the external virus. Our care for it is the care for ourselves. Two, the natural water content is about 8%, which can automatically adjust the dry humidity of the skin and make the wearer comfortable.

Fourth, the safest natural fiber. With planting technology, genetically modified food can not be done. Cotton has carried out its very good genes, insect resistance and disease resistance are very strong, so pesticides are very few.

In the process of growth, its root is very deep, fertilization is less, and the chemical residue in cotton is the lowest.

Fifth, cotton is the hardy.

Sixth, the most salt tolerant. Xinjiang cotton production 4 million tons, Xinjiang cultivated land area accounted for 9.4% of the territory area, that is because cotton, if there is no cotton, Xinjiang desertification will be very fast.

There is no water in Xinjiang. It does not require too much moisture to cause cotton to grow and ensure soil sustainability.

Some saline and alkaline land can not grow vegetables or wheat, but planting cotton is OK, so it can keep the soil and water from losing.

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If the waste products are used up and buried in the ground, they will be degraded, grow into fibers, and fibers will become fertilizer in the soil. This cycle will do no harm to the soil.

Eighth, cotton is also a positive energy fiber, because cottonseed is bought from farmers' hands.

Ninth, the most environmentally-friendly natural fiber. Cotton must bear fruit and absorb carbon dioxide and absorb vehicle emissions during the growth process. In the course of cotton growth, it can consume 7 million 500 thousand trucks in a year.

Tenth, one of the most valuable crops.

Because of the above, we choose a fiber to create a category and become a company.

What do we do in cotton era? What we need to do is to understand this product and the cotton. I just summed up 10 points. How to enlarge the advantages and let the consumers accept it? This is our pursuit.

In the first 4 years of the cotton era, we lost tens of millions of dollars every year. You make a fiber and make a category. We should promote and stick to it. We must have values. We have always adhered to our core values in the cotton era. The cotton age has been able to survive. One company is its supporter, that is, robust medical treatment.

R & D and research are all done by robust medical care.

The reason why we can make consumers love is because we can use medical concepts to make products.

As we all know, people who do medical care first have a sense of responsibility. Some large international companies are often hundreds of billions of dollars, because these companies have been adhering to the care and responsibility of consumers and patients for more than 100 years.

Most of the parent company's products in the cotton era are robust medical production. Robust healthcare is a physical production enterprise. Its products are guaranteed in quality and the production environment is done in accordance with the medical environment.

We adhere to the concept of cotton.

I do not have the energy to do all kinds of products, so we maximize the value of cotton. In the past 17 years, as long as we have the chance, we must first publicize not the whole cotton era, but cotton. We hope that more people will understand cotton. After that, we can produce or simulate. As long as the product is bigger, the cake is getting bigger and bigger. Actually, this cake is very large.

Quality genes, which is also one of the core values of the cotton era.

If you are our consumer, you can find out how the quality of our products is meticulous to every detail, such as cotton napkins, which are always adhered to in the cotton era.

We have several main products:

Cotton towels instead of paper towels, as far as possible save tree cutting, cotton napkin can be used two times a time, a cotton towel can replace 3 napkins, can be used more than a few times, a person saves 3 sheets a year, save 1 million 740 thousand tons of paper a year, equivalent to 1.4 Shennongjia.

In addition, we have disposable cotton underwear, do we need to wash underwear for many people? No time for washing or washing, we fill in such a blank. Disposable chemical fiber is really hard to bear. Now I am wearing a one-off underpants for business and running. Why are consumers so fond of it?

Gauze, bath towels, towels and so on. They used to be Terry rings. They were not bad, but they were hard to wash for a long time.

The better we wash, the better we feel.

Over the past few years, we have been innovating and creating some new products to make the cotton era develop today.

What do we want to do in the cotton era? Many companies have dreams and can bring more choices to consumers. Han Douyi can make some different pursuits for consumers so fast.

We hope to lead the trend of this category through a cotton, let more people like cotton, let more people use cotton, and slowly change their consumption habits. After that, more and more cotton plants are planted, and the water and soil conservation is getting better and better. The sky is bluer, the water is clearer and the ground is greener.

At the same time, through the ultimate pursuit of cotton products in the whole era, HUAWEI products, like Chinese products, can be bought by Chinese people. Besides buying apples, they can also buy HUAWEI. There is another option.

How does the cotton age lead the industry in these years?

"Cotton" is popular in culture.

Look at these brands. Did you write the word "cotton" so much 5 years ago? The reason is because of the cotton era.

Not we lead the trend, at least the impact of domestic and foreign brands of the "cotton" word is very big, you used our ads, with our photos are not related, because as long as the promotion of cotton is no problem, but can not imitate the same.

It is precisely because we uphold the value of cotton that we have had a very hard time in the first five years, but in the past two years, consumers have felt the value.

The cotton era has achieved breakthroughs in recent years, and you really are my teachers. Why can we do this? Consumers still like it.

My stuff is real. It makes consumers feel valuable. After buying it, it is comfortable to use, and the price is cheaper.

We are a quasi listed company, queuing in Shanghai and 213rd in Shanghai's main board.

(PPT diagram) this is the "double eleven" data, 6 years and 6 steps, the reason is to let consumers support and love, we have insisted.

Finally, I would like to take this opportunity to thank all the media, partners, predecessors and teachers who support and care for our cotton era, and thank the consumers.

Just now an editor from a billion state asked me what kind of consumer you like best in the cotton era. I said consumers like me, but I prefer consumers in the new era. I can't say that the older consumers are not good. The older consumers have many thinking processes. They must be solidified. But after 90, even younger people do not care, they are trying to try something new.

I also thank the new generation of consumers, thank you!

Moderator: Thank Li general's wonderful sharing, let us see the electricity supplier's persistence and perseverance.

Time passed so fast that the retail meeting for three days and three nights is drawing to a close.

The calendar will soon open up a new page, and the retail business will also enter a new stage of development.

The evolution of species, the change of rules, and the constant change are the pursuit of the ultimate user experience and the entrepreneurial feelings of the beginning.

Applause to all the guests and participants, wish the retail business to usher in a more prosperous and better tomorrow! Friends, the 2016 billion state retail conference will end here. Let's hope to meet again next year!

More interesting reports, please pay attention to the world clothing shoes and hats net.