Horses Can "Dress, Eat And Live" And Call The World To Pay Attention To Traditional Culture.

Marco, who advocates "only one thing in his life", runs "China's first original."

Social enterprise "useless" has been established for ten years, and has been committed to the protection, inheritance and innovation of traditional folk handicrafts.

In Marco's view, whether it is tailored clothes for Peng Liyuan, or the traditional crafts in Zhuhai, Guizhou and traditional craftsmen, it is only to achieve a "designer's responsibility in twenty-first Century".

She is calling on the world's oldest and most essential things as "the basic necessities of life", calling on the world to pay attention to the traditional culture that truly belongs to the Chinese nation.

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Marco Chinese clothing

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At the age of 23, he won the gold medal of the second China International Youth brotherhood costume design competition by virtue of the "terracotta warriors" series.

In February 2007, mark 35, who was the first year old, first published the "land" with his "useless" brand in Paris fashion week.

In 2013, Ma could serve as an independent designer in the name of Peng Liyuan.

Clothes & Accessories.

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Marco said she was a person who advocated only one thing in her life. She would always stick to the heart of a fashion designer, with a social responsibility and a cultural stand.

She designs for the Chinese integrity and strength behind the dress, and striving to create a national original brand that can spread the value of Chinese spirit to the world. In the past more than 20 years, she has not changed her mind.

Design clothes for Peng Liyuan

Many people are concerned about mark. They all start with the special identity of "first lady designer".

But Mark's employees and useless followers do not value such labels.

In October 29th, many exhibitors called her "Mr. mark" when they talked with the founder of the useless brand, the Commonwealth folk art exhibition.

"Teacher Ma is more like a preacher. What is useless is not just a piece of clothing, but a possibility of another way of life for people.

For ten years, looking at the traditional handicraft of those flowing cities and rural secrecy corners, the deeper side is to find out the beautiful traditional culture and survival ethics that we have been adhering to for thousands of years while researching, protecting and inheriting traditional handicrafts.

A staff member of Beijing's useless space commented mark.

At the exhibition, they were like Marco, dressed in plain clothes and plain hair, and their hair was simply tied up. In the faint smell of raw materials distributed in cotton and linen fabrics, they spoke softly to those who came to see useless space. They told about the warmth and friendship hidden behind every old garment, as if they were wearing more space and time.

Marco would never take the initiative to mention the experience of designing clothes for the first lady.

In early 2013, she personally designed and led the useless team to make costumes for Peng Liyuan. She believed that the influence of "first lady" would lead more people to establish self-confidence in Chinese culture, discover the beauty of original Chinese creation, appreciate the beauty of simplicity and simplicity, and then move towards "seeking simple life".

"Behind the fashion design style is the values."

She said, "I am a person who only advocates one thing in my life. I will always stick to the heart of a fashion designer. In my mind, the identity of designer should have a social responsibility and a cultural position.

I hope to convey a sense of value through the hands of useless brands, to form a kind of questioning about what is valuable life and life.

Mark said what he most wanted to do in his life was "to be an original brand that can carry Chinese values and convey the Chinese spirit to the world."

From "exception" to "useless"

After graduating from Suzhou silk industry college in 1992, mark worked in a clothing enterprise in Guangzhou.

In her view, these three years of entrepreneurial experience for her is "a kind of sharpening".

"Enterprises regard the pursuit of maximization of interests as the primary goal, and it will not care what the dress can express or pay attention to whether the clothes are suitable for people who wear clothes and are suitable for Chinese people.

This is basically contrary to my ideal. "

Disappointed, quiet and restrained ma ke became the boss.

In 1996, she founded the "exception" brand with her ex husband Mao Jihong.

"Exceptions are my platform for practicing Oriental beauty. The western world has a very different definition of female beauty and Oriental beauty in my eyes.

The Oriental beauty in my eyes is implicit and introverted, and does not pursue sexy in a glance. The beauty of women in my eyes is a confident, real and independent woman. It is not the same commodity that has been carefully packaged on the T platform.

In recalling the twenty years when they were "designers", they divided them into ten stages: "exception ten years" and "useless ten years".

In the "exception of ten years", mark can be said to have acquired the "success" in the usual sense.

As a designer brand, the "exception" explains the unique Oriental beauty, showing the design sense different from the prevailing fashion at that time, and became the first choice for many women who pursue freedom and independent personality.

In 2006, despite the exception of the brand in the Chinese market in full swing, Marco chose to leave quietly.

"She's really against the market. I want to be big. She wants to be small. She wants to be fine."

In an interview in 2014, Mao Jihong revealed his views and comments on Marco's departure.

The answer is that she wants to be a real original designer brand.

In her view, designers should not blindly create a fashionable consumer advocate for a short time just to display their individuality. A qualified designer is not only an enterprise, but also a society. It should first assume the responsibility of society.

The responsibility of this society is to protect the ecology, not to make short-lived products and disposable products. Now, it should be embodied in their duties. This is also the "morality of a designer", that is, not over designing, not trying to cause more blind consumption, but in the past, it is necessary to be the inheritor of traditional culture.

"The best inheritance should not be in museums, but in our lives, such as our clothing, food and shelter, which can integrate the essence of traditional culture into design and products, which can lead to the excavation and thinking of the wearer for the spiritual world. This is the position of my mind in design."

Mark said.

A few months later, Paris fashion week, her "useless" first conference shocked the international fashion industry.

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In February 2007, "useless land" appeared as the main show on the evening of the opening of Paris fashion week.

The model is dressed in "Earth" makeup, standing on the light box booth to perform static performance. The audience can walk into the arena and watch through the performers.

Jia Zhangke's documentary, "useless", was awarded the best documentary award of the 2007 Venice Film Festival with the main filming of Paris's action.

Explore traditional handicrafts in mountain villages

In the first eight years of "useless", mark was basically "disappeared".

She has been hiding in many remote villages in China to explore almost vanishing traditional handicrafts.

If you look at embroidery by folk craftsmen, she can crouch for hours after tireless fatigue, and then learn to do it by herself.

"The older generation of craftsmen respect heaven, cherish things and love others.

They move from time to time, drawing materials and skills, making things that are warm and emotional.

All creation originates from the most essential attribute of an object -- carrying life.

This is their life and their philosophy of life. "

People in the village asked Marco: why don't you stay in a big city and come here?

On hearing this, Marco was sad and sad, because she felt that many of the abandoned useless things had the most precious emotional memory of human beings.

With this hope and good imagination for the future, mark has created another brand, which is "useless" now.

Mark can define the useless brand as "original social enterprise brand", not pure commodity brand, the useless core business is "cultural creativity", is committed to the protection, inheritance and innovation of traditional folk handicraft, and the funds obtained through the sale of useless products are used for the inheritance of the handicraft among the people, supporting the life of the existing handicraftsmen, and the daily operation of the useless living space.

However, the market price of useless clothes is "quite luxurious". A simple Chinese style top coat is six thousand or seven thousand, and the price is basically the same as foreign luxury goods.

This is due to the high cost of hand-made products. On the one hand, we can also say that we insist on the value of our competitors.

"Today, when a large number of industrial clothing is produced, Marco insists on making handmade clothes. At this time, Marco's useless is beyond the definition of traditional clothing and begins to bear spiritual value directly. At this time, I have to agree that useless clothes are really valuable."

Jia Zhangke used to interview the media to evaluate Marco's useless.

Clothes carry tradition and tradition.

"After eight years of submerging and accumulating, useless finally created the first useless life space in Beijing.

This is where I share with you what I think and do.

The useless living space opened in September 2014 is located at the corner of the back street of the old art museum in Beijing.

Every half a year will launch a public welfare exhibition featuring traditional culture and folk traditional handicrafts.

In October 29th, the public exhibition called "finding clothes, searching for the most telling story of a hand" was opened in the useless living space. It displayed more than 50 pieces of hand made clothes from all over the country, with warm or tortuous stories.

Mark carefully hung a recording pen on the side of every dress, and each recording pen had a sweet and sweet voice, telling the time story of the clothes.

Mark said frankly that he is a quiet person, "do not like to participate in public activities, do not like media interviews", most like to stay in the studio in Zhuhai, and useless workmen together to work and live, seven different kinds of dogs have been accompanying her for many years.

In the past two years, the identity of the useless brand spokesperson and the curator of the handicraft exhibition has forced her to appear from time to time before the public. In order to let the spirit of the useless brand be discovered and recognized by more people, arouse the confidence of more people to Chinese traditional culture, return to the spirit of China, face the public meeting with a shy Ma Ke, but at the opening ceremony of the "ask for clothes ask" activity, they receive nearly five hundred audience's gaze and listen.

In Marco's view, if we want to restore our traditional culture, we need to subvert our habitual thinking.

To do useless is like trying to help people recover their memories of their ancestors by taking the clothes she is best at, trying to revive the traditional values of Chinese people.

"I want to remind you to return to the most essential things in human nature by using useless hands, to find the touch of life, to appreciate the warmth of the surroundings, and to pay attention to love, responsibility, devotion, morality, conscience, which are often mentioned in our life, and to excavate whatever the deepest and deepest desire of our heart is in the depths of technology and economic development."

Mark hope is useless to achieve "clothes to carry the road", can influence and drive the surrounding people to re ignite the re learning and recognition of Chinese traditional culture.

Martin Lhopol, a fashion consultant, believes that the Chinese consumption concept is too crazy, just like yesterday's French, and mark can be "useless". It is more like MarineLeherpeur doing moral projects and importing the values that she believes are positive energy for this country.

In her opinion, useless will not change China tomorrow, but more and more people will see it.

Question and answer

1, what is your ideal? How is it going?

Answer: my only ideal is to make good use of the useless brand.

Ever since I studied fashion design in college, I have always dreamed of being a national original brand that can be based on the world and truly represent the spirit of China.

Later, my career has been revolved around this ideal, and has never changed.

The gap between the current useless and my ideal is still very large. In 2014, the first useless space in Beijing was just the first step that we took. In the future, we will continue to expand in cities in China and overseas. It is necessary to go to the whole country and go abroad.

2, will you worry that this goal is difficult to achieve?

Answer: too many people worry that they will not act.

I am a person enjoying the process.

The process of doing useless is like planting trees. We are very happy to plant an apple tree. Every moment is realizing our value of life. Instead of worrying every day, why does this tree not have apple yet?

3, what are the things that you stick to in your life?

A: I have been working hard to create a national original brand that can spread the value of Chinese spirit to the world. In the past more than 20 years, I have never changed my mind.

4, what characteristics do you value most about friends?

Answer: true.

Answer: there are many, for example, "simple and the world can not compete with the United States", and "soldiers who do not fight and surrender". Our ancestors left us too much wealth of wisdom, always can give me a profound inspiration.

Answer: I hope to have talent that must be honed and striving to have.

In other words, the experience of life and long-term struggle can still be enthusiastic, which in itself is a kind of greatest talent.