User Demand Oriented Production Of New Clothing Formats Under Mobile Internet

China's demand for basic clothing is very large, especially for professional wear, but the supply channel of professional clothing is special, the price is more and more pparent, the trend of global resource allocation is becoming more and more prominent, and the Chinese government's career dress customization is also shifting to globalization.

In a sense, the pattern of garment enterprises will be divided into two categories in the future: one is to win by "quantity"; the other is the basic clothing, which belongs to the large quantity, but the type of fast consumption; the other is the precise production of personalized fashion, personalized manufacturing and high added value.

China's clothing industry has four characteristics: large scale, large output, low level and poor structure.

Low level refers to the low level of our clothing design. This is also the reason why our clothing industry mostly processes high-grade brand clothes for others, and its products are hard to become famous.

China is the largest clothing consumer in the world and the largest garment producer in the world. However, the overall development of China's garment industry is very uneven.

And what new development will the garment industry usher in in the mobile Internet era?

From big brands to niche clothing, personalized customization is becoming more and more common. Many of the previous basic clothing, fashion and even suits have begun to be customized.

For example, the western-style clothing industry in Wenzhou is leading all over the country, and many enterprises have reached thousands of business people. They used to rely on exclusive stores for sale, but now they have more sales branches, and sales directly face the terminal.

From traditional store sales to the current terminal sales, it is the embodiment of changes in garment formats. In the future, with the help of Internet technology, we can gradually realize the comprehensive promotion of online sales.

China's cotton and demographic dividend is no longer, cotton prices are hanging upside down, and the country has not given quotas here, which explains why most Chinese clothing companies have been struggling in recent years.

The high price of cotton and the high cost of labor have led to the fact that some enterprises relying on foreign direct exports have no advantage compared with the international ones, and have chosen to turn to domestic sales or pfer their origin to Southeast Asian countries with relatively high demographic dividend.

Whether it is the clothing industry or any other industry, no matter when and where, to better solve customer needs, customer satisfaction, this is the ultimate goal.

The future garment industry may be inclined to integrate with mobile Internet, combine with technology and integrate big data.

Internet business has gradually changed consumer spending habits, clothing consumption has also moved from offline to online, followed by a large number of physical clothing stores closed.

Future

The new trend will continue to upgrade on the basis of the Internet.

Now the fashion industry is popular with technology, and it is also a trend called "3D fitting".

In the future, there may be no clothing display in all the clothing shops. Only 3D fitting mirror can simulate the dressing effect according to the sensor data 3D.

And then gradually through the mobile Internet platform grafting, in the future people may only need to sit at home, through VR, AR can achieve the demand for fitting clothes, and more and more "de intermediation", reduce the time cost of consumption.

After grafting with the system of big data, the data is uploaded to the database.

As long as data analysis can really achieve personalized customization, the homogeneity of the future garment industry will be fundamentally solved.

In the future, the clothing industry will become more and more elaborate. A company will only make basic clothing or fashion, instead of making many kinds of clothes at the same time.

Any clothing will be customized in the future. After such a consumption habit is formed, stores and dealers will be.

The intermediate links will disappear, and only two links will appear in the end, the demand of the front end customers and the factories of the back-end garment enterprises, and the middle platform will be grafted.

The whole process simplification is a new trend in the future garment industry.