Daphne Speed Up Shop, Shoe Industry Brand Analysis

Shoe shoe brand group

Recently, the third quarter of the operation data released, data show that core brand business in the same store sales fell 13%, the first three quarters of this year, the core brand and same store sales fell 12.1%.

It is reported that Daphne's sales decline is the main reason for the group's three quarter sales decline.

In addition, the decline in the average selling price of Daphne core brand also led to a decline in group performance.

According to the financial report, in the three quarter, Daphne closed 307 sales outlets, including 284 closed stores and 23 stores.

Shop.

As of September 30th this year, Daphne has closed 757 stores, and the total number of sales outlets for core brand businesses has decreased to 4840.

By the end of 2014, Daphne had reached 6758 stores.

But in the beginning of 2015, Daphne began to shut down because it was struggling to cope with competition and high storage pressure.

It closed 14 from the first quarter of 2015, closed 167 in the two quarter, and closed 219 in the three quarter.

The number of Customs stores reached 405, and the total number of stores closed by Daphne in 2015 was 805.

To cope with the decline in sales, Daphne said it would speed up the closing of stores. Since 2015, a total of 1562 shops have been closed for a year and a half.

In fact, by the whole

The weakness of the environment and the impact of e-commerce, many domestic

The company has fallen into the bottleneck of development, and many brands have entered the throes of strategic adjustment.

The China Women footwear industry market analysis report released by the foresight industry research institute points out that at present, China's shoes industry market analysis report

There is a surplus of brands, and Daphne's self-help should not be launched around the store, but should focus on commodities and consumers.

For enterprises, timely grasp the market direction and create accurate brand positioning is the only way to achieve this goal.

The key.